Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
Key Findings
Packaging features that save time or money, or make usage easier, will add value for busy consumers and may be preferred over competing brands.
Synopsis
Seize+Adapt Case Study: Wider Opportunities for a Rocker Cap Bottle takes a closer look at a pack format currently used for Fast Orange hand cleaner and considers how it could potentially cross over into other product categories.
Your key questions answered:
Why is the Fast Orange hand cleaner considered an interesting case for Seize+Adapt?
What are the key packaging benefits of this pack?
Which consumer trends has this packaging innovation capitalized on?
Could this packaging idea work for my brands or products and give me an advantage over competitors?
Reasons To Buy
Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
Discover which product sectors this packaging innovation could potentially have application to create a point of differentiation.
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