2014 Paint and Coatings Market: Leading Supplier Strategic Directions, Marketing Tactics, Technological Know-How

2014 Paint and Coatings Market: Leading Supplier Strategic Directions, Marketing Tactics, Technological Know-How

Category : Materials & Chemicals
Published On : January  2014



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The companies analyzed in this report include AkzoNobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.  

The report presents:

  • Specific business, new product development and marketing
    strategies.
  • Major strengths and weaknesses, e.g., managerial, organizational,
    marketing and product development.
  • Anticipated acquisitions, joint ventures and divestitures.
  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
  • Internally developed and acquired technologies, processes, and related capabilities.
  • Proprietary technologies and patent litigations.

Contains 134 pages

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