Synopsis
The report presents detailed data on the Pizza consumption trends in Italy, analyzing Pizza consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Pizza Market in Italy to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Pizza Market in Italy to 2016: Market Profile" provides detailed data on dynamics in Italy Pizza market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Pizza sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Pizza market.
• Gain insight into the Pizza Consumption patterns in Italy
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 Italy Pizza Market Analysis
2.1 Market Growth Dynamics- Pizza, 2006-2016
2.1.1 Pizza Market Growth Dynamics by Volume, 2006-2016
2.1.2 Pizza Market Growth Dynamics by Value, 2006-2016
2.2 Pizza Consumption Analysis, 2006-2016
2.2.1 Pizza Market by Volume, 2006-2016
2.2.2 Pizza Consumption by Segments, 2006-2016
2.3 Pizza Market Value Analysis, 2006-2016
2.3.1 Pizza Market by Value, 2006-2016
2.3.2 Average Consumer Price/ Kg – Pizza, 2006-2016
2.3.3 Pizza Market Value by Segments, 2006-2016
2.4 Chilled Pizza Market Analysis, 2006-2016
2.4.1 Chilled Pizza Market by Volume, 2006-2016
2.4.2 Chilled Pizza Market by Value, 2006-2016
2.5 Frozen Pizza Market Analysis, 2006-2016
2.5.1 Frozen Pizza Market by Volume, 2006-2016
2.5.2 Frozen Pizza Market by Value, 2006-2016
2.6 Pizza Market Volume Analysis by Brands, 2008-11
2.7 Pizza Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Prepared Meals Market
Table 2: Italy Pizza Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
Table 3: Italy Pizza Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (EUR m), by Segments
Table 4: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Table 5: Italy Pizza Consumption (Kg m) by Segments, 2006–11
Table 6: Italy Pizza Consumption (Kg m) by Segments, 2011–16
Table 7: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Table 8: Italy Pizza Market Value (USD m) and Growth (Y-o-Y), 2006-2016
Table 9: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Table 10: Italy Pizza Market Value (EUR m) by Segments, 2006–11
Table 11: Italy Pizza Market Value (EUR m) by Segments, 2011–16
Table 12: Italy Pizza Market Value (USD m) by Segments, 2006–11
Table 13: Italy Pizza Market Value (USD m) by Segments, 2011–16
Table 14: Italy Chilled Pizza Market by Volume (Kg m), 2006-2016
Table 15: Italy Chilled Pizza Market by Value (EUR m), 2006-2016
Table 16: Italy Chilled Pizza Market by Value (USD m), 2006-2016
Table 17: Italy Frozen Pizza Market by Volume (Kg m), 2006-2016
Table 18: Italy Frozen Pizza Market by Value (EUR m), 2006-2016
Table 19: Italy Frozen Pizza Market by Value (USD m), 2006-2016
Table 20: Italy Pizza Market Volume by Brands (Kg m), 2008–11
Table 21: Italy Pizza Market Value by Distribution Channel (EUR m), 2008–11
Table 22: Italy Pizza Market Value by Distribution Channel (USD m), 2008–11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Pizza Market Growth Dynamics by Volume (Kg m), 2006-2016
Figure 3: Italy Pizza Market Growth Dynamics by Value (EUR m) 2006-2016
Figure 4: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2006-2016
Figure 5: Italy Pizza Consumption (Kg m) by Segments, 2006-2016
Figure 6: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2006-2016
Figure 7: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-2016
Figure 8: Italy Pizza Market Value (EUR m) by Segments, 2006-2016
Figure 9: Italy Chilled Pizza Market by Volume (Kg m), 2006-2016
Figure 10: Italy Chilled Pizza Market by Value (EUR m), 2006-2016
Figure 11: Italy Frozen Pizza Market by Volume (Kg m), 2006-2016
Figure 12: Italy Frozen Pizza Market by Value (EUR m), 2006-2016
Figure 13: Italy Pizza Market Volume by Brands (Kg m), 2008–11
Figure 14: Italy Pizza Market Value by Distribution Channel (EUR m), 2008–11
