Poland Beer Market Insights Report 2015

Poland Beer Market Insights Report 2015

Category : Food & Beverages
Published On : August  2015
Pages : 140



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Summary
Product developments and innovation saw the beer market grow 1%. The average price in off-premise channels increased as there is increasing price competition between market players. There are three main trends for Polish consumers; premiumization, innovations and value for money. Polish consumers are seeking out craft beers as they are bored of mass-market beers and want something new.

Key Findings
- Lager is still the most popular beer.

- Beer mixes increased by 26%

- Exports grew by 7% and imports also grew to command 2% of the market

- The premium segment grew 14% due to sales in beer mixes, non-pasteurized beer and imports.

Synopsis
Canadean's Poland Beer Market Insights 2015 Report provides a complete overview of the Poland beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015 

- Value by distribution channel 2010-2014, with 2015 forecasts 

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Poland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Poland beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct Summary of the key trends in the Poland beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

List Of Tables
Table 1: Data Revisions Summary
Table 2: Poland Population Size and Growth, 1986-2017F
Table 3: East Europe Population Size and Growth, 2004-2015F
Table 4: Poland Economic Indicators, 2006-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: East Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: East Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Historic Taxation/Duty/Excise Rates for Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2013
Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Private Label Brands, 2010-2014
Table 40: Beer Trademark Owners, 2010-2014
Table 41: Beer Local Operators, 2010-2014
Table 42: Beer leading Brewers/Importers, 2010-2014
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 44: Beer Distribution: On vs Off Premise, 2011-2015F
Table 45: Carlsberg Polska Group Brand Volumes 2010-2014
Table 46: Kompania Piwowarska Brand Volumes 2010-2014
Table 47: Royal Unibrew Polska Brand Volumes 2010-2010
Table 48: Van Pur Brewery Brand Volumes 2010-2014
Table 49: Zywiec Group Brand Volumes 2010-2014

List Of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014
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