Synopsis
The report presents detailed data on the Popcorn consumption trends in China, analyzing Popcorn consumption volumes and values at market and category level, brand share and distribution channel data.
It examines the components of change in the market by looking at historic and future growth patterns – how consumers’ changes in behavior have affected total volumes, values, brands selected and type of products chosen.
Scope
"Popcorn Market in China to 2016: Market Profile" provides you with the following:
• Market growth dynamics by volume
• Market growth dynamics by value
• Consumption by volume
• Consumption by segments
• Market value by segments
Summary
Canadean’s "Popcorn Market in China to 2016: Market Profile" provides detailed data on dynamics in China Popcorn market, providing marketers with the essential tools to understand their own, and their competitors’ position in the market and the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for Popcorn sales overall and to discover which categories and segments will see growth in the coming years.
Reasons To Buy
• Understand the market growth dynamics of the Popcorn market.
• Gain insight into the Popcorn Consumption patterns in China
• Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales by distribution channel) at the product category level.
• Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 China Popcorn Market Analysis
2.1 Market Growth Dynamics-Popcorn, 2006–16
2.1.1 Popcorn Market Growth Dynamics by Volume, 2006–16
2.1.2 Popcorn Market Growth Dynamics by Value, 2006–16, 2006–16
2.2 Popcorn Consumption Analysis, 2006–16
2.2.1 Popcorn Market by Volume, 2006–16
2.2.2 Popcorn Consumption by Segments, 2006–16
2.3 Popcorn Market Value Analysis, 2006–16
2.3.1 Popcorn Market by Value, 2006–16
2.3.2 Average Consumer Price/ Kg – Popcorn, 2006–16
2.3.3 Popcorn Market Value by Segments, 2006-2016
2.4 Microwaveable Popcorn Market Analysis, 2006–16
2.4.1 Microwaveable Popcorn Market by Volume, 2006–16
2.4.2 Microwaveable Popcorn Market by Value, 2006–16
2.5 Ready-to-Eat Popcorn Market Analysis, 2006–16
2.5.1 Ready-to-Eat Popcorn Market by Volume, 2006–16
2.5.2 Ready-to-Eat Popcorn Market by Value, 2006–16
2.6 Unpopped Corn Market Analysis, 2006–16
2.6.1 Unpopped Corn Market by Volume, 2006–16
2.6.2 Unpopped Corn Market by Value, 2006–16
2.7 Popcorn Market Volume Analysis by Brands, 2008-11
2.8 Popcorn Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for the Savory Snacks Market
Table 2: China Popcorn Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Volume (Kg m), by Segments
Table 3: China Popcorn Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (2016), by Value (CNY m), by Segments
Table 4: China Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Table 5: China Popcorn Consumption (Kg m) by Segments, 2006–11
Table 6: China Popcorn Consumption (Kg m) by Segments, 2011–16
Table 7: China Popcorn Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Table 8: China Popcorn Market Value (USD m) and Growth (Y-o-Y), 2006–16
Table 9: China Popcorn Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Table 10: China Popcorn Market Value (CNY m) by Segments, 2006–11
Table 11: China Popcorn Market Value (CNY m) by Segments, 2011–16
Table 12: China Popcorn Market Value (USD m) by Segments, 2006–11
Table 13: China Popcorn Market Value (USD m) by Segments, 2011–16
Table 14: China Microwaveable Popcorn Market by Volume (Kg m), 2006–16
Table 15: China Microwaveable Popcorn Market by Value (CNY m), 2006–16
Table 16: China Microwaveable Popcorn Market by Value (USD m), 2006–16
Table 17: China Ready-to-Eat Popcorn Market by Volume (Kg m) , 2006–16
Table 18: China Ready-to-Eat Popcorn Market by Value (CNY m), 2006–16
Table 19: China Ready-to-Eat Popcorn Market by Value (USD m), 2006–16
Table 20: China Unpopped Corn Market by Volume (Kg m), 2006–16
Table 21: China Unpopped Corn Market by Value (CNY m), 2006–16
Table 22: China Unpopped Corn Market by Value (USD m), 2006–16
Table 23: China Popcorn Market Volume by Brands (Kg m), 2008-11
Table 24: China Popcorn Market Value by Distribution Channel (CNY m), 2008-11
Table 25: China Popcorn Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Popcorn Market Growth Dynamics by Volume , 2006–16
Figure 3: China Popcorn Market Growth Dynamics by Value (CNY m), 2006–16
Figure 4: China Popcorn Market Volume (Kg m) and Growth (Y-o-Y), 2006–16
Figure 5: China Popcorn Consumption (Kg m) by Segments, 2006–16
Figure 6: China Popcorn Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 7: China Popcorn Average Consumer Price (CNY) and Growth (Y-o-Y), 2006–16
Figure 8: China Popcorn Market Value (CNY m) by Segments, 2006–16
Figure 9: China Microwaveable Popcorn Market by Volume (Kg m), 2006–16
Figure 10: China Microwaveable Popcorn Market by Value (CNY m), 2006–16
Figure 11: China Ready-to-Eat Popcorn Market by Volume (Kg m) 2006–16
Figure 12: China Ready-to-Eat Popcorn Market by Value (CNY m), 2006–16
Figure 13: China Unpopped Corn Market by Volume (Kg m), 2006–16
Figure 14: China Unpopped Corn Market by Value (CNY m), 2006–16
Figure 15: China Popcorn Market Volume by Brands (Kg m), 2008-11
Figure 16: China Popcorn Market Value by Distribution Channel (CNY m), 2008-11
