Quarterly Beverage Tracker Second Quarter 2015: Germany

Summary
The second quarter of 2015 was characterised by lower levels of industry confidence in an environment of geopolitical uncertainty in the Eurozone. Disappointing weather also failed to stimulate beverage sales, with overall consumption in Germany shrinking by nearly 1% compared to Q2-14. Of the major soft drinks categories, carbonates posted a slight increase buoyed by a high level of marketing support for the leading brands and price promotions. The key story of Q2-15, however, was the on-going discounter price wars, with Aldi's and Lidl's price cuts on Red Bull emulated by other discount and non-discount retailers, putting category value under strong pressure.

Key Findings
- The beverage industry lost confidence due to lack of external trade stimulus

- Discounter price war entered its second phase with brand listings at Aldi putting pressure on overall category value

- Mediocre weather did not support positive development for beverages

- Marginal increase in carbonates consumption supported by a high level of marketing support for the leading brands and price promotions

Synopsis
Canadean's Germany Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the XX beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in XX to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation