Quarterly Beverage Tracker Second Quarter 2015: Ukraine

Summary
A challenging quarter in Q2-15, with consumer confidence low due to the worsening economic situation, rising inflation and political instability. Many producers of soft drinks and dairy products desperately search for new foreign markets, having lost traditional Russia and NIS markets and are facing dramatic declines of domestic sales. Soft drinks sales decreased overall by more than 10%.

Key Findings
- Fears of an intensification of the economic crisis, possible further devaluation and high inflation are widespread concerns for Ukrainians

- New product development activity was rather weak this quarter and consisted mainly of upgrades of popular products

- Most taxes related to soft drinks, beer and spirits, may be further increased from 2016, which may slow down the industry recovery

- Dairy producers are still unable to find new markets for their products, and the industry remains in dramatic crisis

Synopsis
Canadean's Ukraine Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Ukraine beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Ukraine to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation