Summary
During Q3-15 consumer confidence declined due to the economic situation and the devaluation of the Colombian peso. However the leading product manufacturers have made remarkable efforts to maintain demand with price promotions, the launch and promotion of affordable products as well as the introduction of innovations. The long hot season has also favoured the demand for soft drinks.
Key Findings
The ACB industry performed well during Q3-15
There was rapid expansion of selected soft drinks categories
Affordability has become the most relevant trend in ACB
Innovations in the flavored milk industry drove dairy drinks growth
Synopsis
Canadeans Colombia Quarterly Beverage Tracker Q3-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
Topline consumption volumes for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
Carbonates consumption data for Q3-2015 vs Q3-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
Reasons To Buy
Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning
Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives
Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
View a selection of the key quarterly new soft drinks product launches and identify competitor activity
Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation
Table Of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Juice
1.6.5 Nectars
1.6.6 Still Drinks
1.6.7 Squash/Syrups
1.6.8 Fruit Powders
1.6.9 Iced/RTD Tea Drinks
1.6.10 Iced/RTD Coffee Drinks
1.6.11 Sports Drinks
1.6.12 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Beer
1.7.2 Spirits
1.7.3 Wines
1.7.4 Other Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 White Milk
1.8.2 Cultured Dairy Drinks
1.8.3 Flavored Milk
1.8.4 Other Liquid Dairy
1.8.5 Soymilk
1.8.6 Grain, Nut, Rice and Seed Milk Alternative Drinks
1.9 Hot Beverages
1.9.1 Hot Tea
1.9.2 Hot Coffee
1.10 Data Tables
List Of Tables
Table 1: Colombia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Commercial Beverage Market Trends - Million Liters, 2014-2015F
Table 4: Commercial Beverage Market Trends - Million Unit Cases, 2014-2015F
Table 5: Soft Drinks Market Trends - Million Liters, 2014-2015F
Table 6: Soft Drinks Market Trends - Million Unit Cases, 2014-2015F
Table 7: Carbonates Market Trends - Million Liters, 2014-2015F
Table 8: Carbonates Market Trends - Million Unit Cases, 2014-2015F
List Of Figures
N/A
