Reebok International Ltd.: Retailing - Company Profile and SWOT Analysis

Reebok International Ltd.: Retailing - Company Profile and SWOT Analysis

Category : Company Profiles
July  2015  Pages : 21



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Summary
Reebok International Ltd.: Retailing - Company Profile and SWOT Analysis report, published by Canadean provides a succinct overview of the company and its operations, detailing their current and future position within the retailing industry. This first class data is essential business intelligence, with SWOT and key competitor analysis providing valuable up-to-date information.

Synopsis
Reebok International Ltd. (Reebok) is an in-store and online retailer of sport goods. The company designs and distributes sports, fitness and casual footwear, apparel and equipment worldwide. The company markets its product range under the brands of Reebok, LUTA and Reebok-CCM Hockey labels. Reebok holds licensing agreements with professional leagues including the American Hockey League (AHL), the Canadian Hockey League (CHL), the National Hockey League (NHL) and many of the European National and Elite League teams besides maintaining long-standing partnership with many famous athletes such as Johny Hendricks, Carrie Tollefson, Tara Stiles and Alicia Keys. It is also official equipment supplier of the US Hockey League (USHL), the East Coast Hockey League (ECHL) and various National Collegiate Athletic Association (NCAA) Division 1 institutions. The company operates across North America, Europe and Asia-Pacific. It operates as a subsidiary of Adidas AG. Reebok is headquartered in Canton, Massachusetts, the US.

- This business intelligence report presents the key company information, essential to understanding industry challenges and competitors.

- The SWOT analysis identifies the companys strengths, weaknesses, opportunities for growth and threats. The key competitors are dissected alongside the larger challenges that the industry is facing. 

- The company profile relays all current information about the business operations, including key employees, major products and services, company history, locations and subsidiaries alongside a supporting statement from the Chairman and Managing Director.

Reasons To Buy
- Enhance your understanding of the company and its position within the industry.

- Gain insight into the marketplace, including impacting factors and future challenges.

- Boost your business/sales activities by utilising competitor breakdown.

- Use the data to formulate your strategic planning, marketing, and competitor intelligence functions.

Key Highlights
Reebok International Ltd. (Reebok) is an in-store and online retailer of sport goods. The company designs and distributes sports, fitness and casual footwear, apparel and equipment worldwide. The company markets its product range under the brands of Reebok, LUTA and Reebok-CCM Hockey labels. Reebok holds licensing agreements with professional leagues including the American Hockey League (AHL), the Canadian Hockey League (CHL), the National Hockey League (NHL) and many of the European National and Elite League teams besides maintaining long-standing partnership with many famous athletes such as Johny Hendricks, Carrie Tollefson, Tara Stiles and Alicia Keys. It is also official equipment supplier of the US Hockey League (USHL), the East Coast Hockey League (ECHL) and various National Collegiate Athletic Association (NCAA) Division 1 institutions. The company operates across North America, Europe and Asia-Pacific. It operates as a subsidiary of Adidas AG. Reebok is headquartered in Canton, Massachusetts, the US.

Table Of Contents
1 Reebok International Ltd.
2 Reebok International Ltd. - Key Employees
3 Reebok International Ltd. - Major Products and Services
4 Reebok International Ltd. - History
5 Reebok International Ltd. - Locations and Subsidiaries
5.1 Reebok International Ltd. - Head Office
6 Reebok International Ltd. - Business Analysis
6.1 Reebok International Ltd. - Company Overview
6.2 Reebok International Ltd. - Business Description
7 Reebok International Ltd. - SWOT Analysis
7.1 Reebok International Ltd. - SWOT Analysis - Overview
7.2 Reebok International Ltd. - Strengths
7.2.1 Strength - Wide Geographic Presence
7.2.2 Strength - Multiple Channel Selling Strategy
7.2.3 Strength - Wide Product and Brand Offerings
7.3 Reebok International Ltd. - Weaknesses
7.3.1 Weaknesses - Product Recall
7.4 Reebok International Ltd. - Opportunities
7.4.1 Opportunities - New Product Launches
7.4.2 Opportunities - Improving Global Online Retail Industry
7.4.3 Opportunities - Expanding Global Retail Market
7.5 Reebok International Ltd. - Threats
7.5.1 Threats - Evolving Consumer Preferences
7.5.2 Threats - Increase in Counterfeit Products
7.5.3 Threats - Expansion by Competitor
8 Reebok International Ltd. - Mergers and Acquisitions and Partnerships
8.1 Reebok International Ltd. - MandA and Partnerships Strategy
9 Appendix
9.1 Methodology
9.2 Disclaimer
List Of Tables
Table 1: Reebok International Ltd. - Key Employees
Table 2: Reebok International Ltd. - Major Products and Services
Table 3: Reebok International Ltd. - History
List Of Figures

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