Summary
“Retailing in Brazil – Market Summary & Forecasts”, published by Conlumino, provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments across key channels in Brazil. In addition, it provides an overview of changing shopping trends, government policies towards business, the influence of various economic variables on the retail industry, new online and technology trends, the competitive landscape across product segments, and details of key retailers.
Key Findings
• The Brazilian retail sector withstands the economic downturn, and is forecast to grow at a CAGR of 9.1% over the next five years to reach BRL1,976 billion by 2018
• The Growing number of millionaires and emerging middle class will continue to make Brazil a major retail location
• International tourists boost retail sales in Brazil, duty free retailers are to benefit
• Extension of tax breaks for electronic products and growing middle class are positives for the electrical and electronics market
• Domestic retailers continue to dominate the food and grocery market, the convenience format is gaining preference
Synopsis
• “Retailing in Brazil – Market Summary & Forecasts” is a detailed industry report providing a comprehensive analysis of the emerging trends, forecasts, and opportunities in Brazil’s retail market
• The report is a result of a thorough analysis of consumer trends, changing economic and population factors, and the influence of the internet and technology in the retail industry
• The report provides both qualitative and quantitative insights of the changing retail dynamics across various product segments across different channels; with in-depth analysis of 26 product categories and 17 retail channels
• It provides an overview of key retailers operating across the main product segments and their presence across channels
Reasons To Buy
• The report provides a comprehensive overview of the Brazilian retail market for companies already operating in and those wishing to enter the Brazilian market
• Understand which channels and products will be the major winners and losers over the coming years and plan accordingly with a comprehensive coverage of 26 products across 12 product sectors that include: Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Personal Care, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Sports and Leisure Equipment, and Luggage and Leather Goods
• Benefit from a detailed analysis of vital economic and population trends, and key consumer and technology trends influencing the retail market
• Monitor the competitive landscape with analysis of key international and domestic players in each of the 12 product sectors
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday and Father's Day online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Internet andTechnology
6.1 Increasing internet penetration will fuel growth of online retailing
6.2 Growing broadband service adoption will improve online shopping experience
6.3 Increase in mobile internet users will boost online retail sales
6.4 Brazilian Social Commerce boom
6.5 Technology Trends
6.5.1 Magazine Luiza: “Your Store” with no Stock
6.5.2 CandA Offline/Online integration to influence buyers decision
6.5.3 Procter and Gamble's interactive 5D experience concept store
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Personal Care
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Five Major Retailers in the Country
9.2 Clothing
9.3 Footwear
9.4 Books, News and Stationery
9.5 Electrical and Electronics
9.6 Food and Grocery
9.7 Personal Care
9.8 Furniture and Floor Coverings
9.9 Home and Garden Products
9.1 Music, Video and Entertainment Software
9.11 Sports and Leisure Equipment
9.12 Jewelry, Watches and Accessories
9.13 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2013 actual sales; while forecasts are provided for 2013 - 2018
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2008-2013
Table 2: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2013-2018
Table 3: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2008-2013
Table 4: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2013-2018
Table 5: Major Domestic Retailers in Brazil
Table 6: Major International Retailers in Brazil
Table 7: Key Clothing Retailers in Brazil
Table 8: Key Footwear Retailers in Brazil
Table 9: Key Books, News and Stationery Retailers in Brazil
Table 10: Key Electrical and Electronics Retailers in Brazil
Table 11: Key Food and Grocery Retailers in Brazil
Table 12: Key Personal Care Retailers in Brazil
Table 13: Key Furniture and Floor Coverings Retailers in Brazil
Table 14: Key Home and Garden Products Retailers in Brazil
Table 15: Key Music, Video and Entertainment Retailers in Brazil
Table 16: Key Sports and Leisure equipment Retailers in Brazil
Table 17: Key Jewelry, watches and accessories Retailers in Brazil
Table 18: Key Luggage and Leather Goods Retailers in Brazil
Table 19: Brazil Exchange Rate BRL-USD (Annual Average), 2008-2013
Table 20: Brazil Exchange Rate BRL-USD (Annual Average), 2014-2018 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2007-2013
Figure 2: Growth Rate of GDP (US$ billion, %), 2007-2013
Figure 3: GDP Value and Growth (BRL billion, %), 2007-2013
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2013-2018
Figure 5: Gross Domestic Savings Rate (% of GDP), 2003-2013
Figure 6: Share of Employment by Sector (%), 2003 and 2013E
Figure 7: Unemployment Rate (%), 2003-2013
Figure 8: Inflation Rate (%), 2003-2013
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2003 and 2013
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2013
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2003-2013
Figure 12: Rural and Urban Populations (millions) 2003, 2013, and 2018
Figure 13: Total Population and Growth Rate (Millions, %), 2003-2018
Figure 14: Population Split by Gender (%), 2013 and 2018
Figure 15: Population Split by Age Group (%), 2013 and 2018
Figure 16: Per Capita Spend on Retail (BRL), 2005 and 2013
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2005 and 2013
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2013
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2013 spending breakdown
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Total Number of Internet Users and Growth Rate (Millions, %), 2003-2013
Figure 26: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2003-2013
Figure 27: Total Number of Mobile Phone Users and Penetration (Millions, %), 2003-2013
Figure 28: A view of Brazil's top Social Commerce websites
Figure 29: Magazine Luiza “Your Store” on Facebook
Figure 30: CandA Brazil's initiative of bridging digital and real world divide through 'Facebook Likes' concept
Figure 31: Procter and Gamble's interactive 5D experience concept store
Figure 32: Retail Sales Value and Growth (BRL billion, %), 2005-2013
Figure 33: Retail Sales as % of Total Consumer Spend (%), 2005 and 2013
Figure 34: Total Retail Sales and Growth Rate (BRL billion, %), 2013 and 2018
Figure 35: Online Sales and Growth Rate (BRL billion, %) 2013-2018
Figure 36: Share of Key Product Sectors (%), 2013 and 2018
Figure 37: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2013-2018
Figure 38: Value Growth of Key Product Sectors (BRL billion), 2013-2018
Figure 39: Spend Per Channel, 2013 and 2018
Figure 40: Online Penetration of Key Product Sectors (%), 2013
Figure 41: Online Penetration of Key Product Sectors (%), 2018
Figure 42: Share of Clothing in overall Retail 2013 and 2018
Figure 43: Retail Sales Value and Growth (BRL billion, %) of Clothing 2013-2018
Figure 44: Spend per Head on Clothing 2013 and 2018
Figure 45: Share of Clothing by Women's Wear, Men's Wear and Children's Wear 2013 and 2018
Figure 46: Women's Wear Sales Value and Growth (BRL billion, %) 2013-2018
Figure 47: Men's Wear Sales Value and Growth (BRL billion, %) 2013-2018
Figure 48: Children's Wear Sales Value and Growth (BRL billion, %), 2013-2018
Figure 49: Online Spend in Clothing and Growth (BRL billion, %), 2013-2018
Figure 50: Online Share of Total Clothing Spend 2013 and 2018
Figure 51: Spending per Channel in Clothing (%) 2013 and 2018
Figure 52: Share of Footwear in Total Retail Sales, 2013 and 2018
Figure 53: Retail Sales Value and Growth (BRL billion, %) of Footwear, 2013-2018
Figure 54: Spend per Head on Footwear, 2013 and 2018
Figure 55: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2013
Figure 56: Women's Footwear Sales Value and Growth (BRL billion, %), 2013-2018
Figure 57: Men's Footwear Sales Value and Growth (BRL billion, %), 2013-2018
Figure 58: Children's Footwear Sales Value and Growth (BRL billion, %), 2013-2018
Figure 59: Online Spend in Footwear and Growth (BRL billion, %), 2013-2018
Figure 60: Online Share of Total Footwear Spend, 2013 and 2018
Figure 61: Spending per Channel in Footwear (%) 2013 and 2018
Figure 62: Share of Books, News and Stationery in overall Retail, 2013 and 2018
Figure 63: Retail Sales Value and Growth (BRL billion, %) of Books, News and Stationery, 2013-2018
Figure 64: Spend per Head on Books, News and Stationery, 2013 and 2018
Figure 65: Online Spend in Books, News and Stationery and Growth (BRL billion, %), 2013-2018
Figure 66: Online Share of total Books, News and stationery Spend, 2013 and 2018
Figure 67: Spending per Channel in Books, News and stationery (%) 2013 and 2018
Figure 68: Share of Electrical and Electronics in Total Retail Sales, 2013 and 2018
Figure 69: Retail Sales Value and Growth (BRL billion, %) of Electrical and Electronics, 2013-2018
Figure 70: Spend per Head on Electrical and Electronics, 2013 and 2018
Figure 71: Online Spend in Electrical and Electronics and Growth (BRL billion, %), 2013-2018
Figure 72: Online Share of total Electrical and Electronics Spend, 2013 and 2018
Figure 73: Spending per Channel in Electrical and Electronics (%) 2013 and 2018
Figure 74: Share of Food and Grocery in Total Retail Sales, 2013 and 2018
Figure 75: Retail Sales Value and Growth (BRL billion, %) of Food and Grocery, 2013-2018
Figure 76: Spend per Head on Food and Grocery, 2013 and 2018
Figure 77: Online Spend in Food and Grocery (BRL billion, %) 2013-2018
Figure 78: Online Share of total Food and Grocery Spend, 2013 and 2018
Figure 79: Spending per Channel in Food and Grocery (%), 2013 and 2018
Figure 80: Share of Personal Care in Total Retail Sales, 2013 and 2018
Figure 81: Retail Sales Value and Growth (BRL billion, %) of Personal Care, 2013-2018
Figure 82: Spend per Head on Personal Care, 2013 and 2018
Figure 83: Online Spend and Growth (BRL billion, %)in Personal Care, 2013-2018
Figure 84: Online Share of total Personal Care Spend, 2013 and 2018
Figure 85: Spending per Channel in Personal Care (%) 2013 and 2018
Figure 86: Share of Furniture and Floor Coverings in Total Retail Sales, 2013 and 2018
Figure 87: Retail Sales Value and Growth (BRL billion, %) of Furniture and Floor Coverings, 2013-2018
Figure 88: Spend per Head on Furniture and Floor Coverings, 2013 and 2018
Figure 89: Online Spend and Growth (BRL billion, %)in Furniture and Floor Coverings, 2013-2018
Figure 90: Online Share of total Furniture and Floor Coverings Spend, 2013 and 2018
Figure 91: Spending per Channel in Furniture and Floor Coverings (%), 2013 and 2018
Figure 92: Share of Home and Garden Products in Total Retail Sales, 2013 and 2018
Figure 93: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2013-2018
Figure 94: Spend per Head on Home and Garden Products, 2013 and 2018
Figure 95: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2013-2018
Figure 96: Online Share of total Home and Garden Products Spend, 2013 and 2018
Figure 97: Spending per Channel in Home and Garden Products (%), 2013 and 2018
Figure 98: Share of Music, Video and Entertainment Software in Total Retail Sales, 2013 and 2018
Figure 99: Retail Sales Value and Growth (BRL billion, %) of Music, Video and Entertainment Software, 2013-2018
Figure 100: Spend per Head on Music, Video and Entertainment Software, 2013 and 2018
Figure 101: Online Spend and Growth (BRL billion, %)in Music, Video and Entertainment Software, 2013-2018
Figure 102: Online Share of total Music, Video and Entertainment Software Spend 2013 and 2018
Figure 103: Spending per Channel in Music, Video and Entertainment Software (%), 2013 and 2018
Figure 104: Share of Sports and Leisure Equipment in Total Retail Sales, 2013 and 2018
Figure 105: Retail Sales Value and Growth (BRL billion, %) of Sports and Leisure Equipment, 2013-2018
Figure 106: Spend per Head on Sports and Leisure Equipment, 2013 and 2018
Figure 107: Online Spend and Growth (BRL billion, %) in Sports and Leisure Equipment, 2013-2018
Figure 108: Online Share of Total Sports and Leisure Equipment Spend, 2013 and 2018
Figure 109: Spending per Channel in Sports and Leisure Equipment (%), 2013 and 2018
Figure 110: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2013 and 2018
Figure 111: Retail Sales Value and Growth (BRL billion, %) of Jewelry, Watches and Accessories, 2013-2018
Figure 112: Spend per Head on Jewelry, Watches and Accessories, 2013 and 2018
Figure 113: Online Spend and Growth (BRL billion, %) in Jewelry, Watches and Accessories, 2013-2018
Figure 114: Online Share of total Jewelry, Watches and Accessories Spend, 2013 and 2018
Figure 115: Spending per Channel in Jewelry, Watches and Accessories (%), 2013 and 2018
Figure 116: Share of Luggage and Leather Goods in Total Retail Sales, 2013 and 2018
Figure 117: Retail Sales Value and Growth (BRL billion, %) of Luggage and Leather Goods, 2013-2018
Figure 118: Spend per Head on Luggage and Leather Goods 2013 and 2018
Figure 119: Online Spend and Growth (BRL billion, %) in Luggage and Leather Goods, 2013-2018
Figure 120: Online Share of total Luggage and Leather Goods Spend, 2013 and 2018
Figure 121: Spending per Channel in Luggage and Leather Goods (%), 2013 and 2018
Figure 122: The Triangulated Market Sizing Methodology
