Summary
“Retailing in Brazil - Market Summary and Forecasts” report provides a detailed analysis of retail sales from 2009 to 2019 across key channels in Brazil.
Key Findings
- The Brazilian retail sector grew despite the deteriorating economy
- A surge in the number of millionaires and the emerging middle class will continue to make Brazil a major retail destination
- M-commerce is the future of online retailing in Brazil
- Foreign visitors boost retail sales in Brazil
- Brazilians strong affiliation for fashion will continue to drive demand for clothing and footwear
- Consumers shift from traditional to new technologies, and the extension of tax breaks for electrical products is set to drive the electrical and electronics market
- Domestic retailers continue to dominate the food and grocery market, and the convenience format is gaining preference
- Rising demand from the middle-class consumers for affluent lifestyles will positively influence the demand for home markets in the country
Synopsis
“Retailing in Brazil - Market Summary and Forecasts” is a detailed report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
It contains:
- Thorough analysis of consumer trends, changing economic and population factors, and the influence of the internet and technology on the retail industry
- The report further covers the overall retail sales of products through the following channels from 2009 to 2019: Hypermarkets, supermarkets and hard-discounters; home improvement and gardening supplies retailers; food and drinks specialists; online; convenience stores (including Independents) and gas stations; department stores; clothing, footwear, accessories and luxury goods specialists; other specialist retailers; electrical and electronics specialists; home furniture and homewares retailers; value, variety stores and general merchandise retailers; music, video, book, stationery and entertainment software specialists; cash and carries and warehouse clubs; other general and non-specialist direct retailers; drug stores and health and beauty stores; vending machines; duty free retailers
- An overview of key domestic as well as international retailers operating across Brazil and their presence across distribution channels
Reasons To Buy
Get immediate access to:
- Data coverage of 26 products across 12 product sectors in Brazil retail market - accurate, reliable data for companies already operating in and those wishing to enter Brazil market
- Performance of individual product categories, across key channels from 2009, with forecasts until 2019 - pinpoint the fastest growing categories in a market witnessing robust growth
- Vital economic and population trends, key consumer and technology trends influencing the retail market -explore novel opportunities that allow you to align your product offerings and strategies to meet demand
- Critical insights into Brazil shoppers - what stores do shoppers prefer? Have the right insights to beat off the competition by effectively promoting to lucrative market segments
- Analysis of key international and domestic players operating in the Brazil retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 A slowing economy with new challenges for retailers
3.1.1 Retail sector in Brazil grew despite economic slowdown
3.1.2 Brazil faces a shortfall in savings
3.1.3 Service sector remains the dominant sector for employment
3.1.4 High youth unemployment
3.1.5 Inflation rate remains a major concern
3.1.6 Despite economic downturn, consumer spending remains modest
3.2 Emerging middle class population will fuel retail sales in Brazil
4 Doing Business in Brazil
4.1 Summary
4.1.1 Bureaucracy
4.1.2 Business culture
4.1.3 Geography
4.1.4 Infrastructure and logistics
4.2 A new legislation to ensure the tax transparency
4.3 New legislation for e-commerce players
4.4 Brazil continues to attract foreign investment
4.5 Taxation in Brazil
4.5.1 Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
4.5.2 Withholding tax
4.5.3 Value added tax (VAT)
5 Brazilian Shoppers
5.1 Growing number of millionaires and an expanding middle class fuels growth of luxury goods market
5.2 Rise in shopping through mobile devices boosts online sales
5.3 Black Friday online sales confirmed the rising popularity of online retailing among Brazilians
5.4 Rise in female labor force positively impacts the retail industry
5.5 Foreign visitors boost retail sales in Brazil
5.6 Brazilians rely on local payment methods for online purchases
6 Internet andTechnology
6.1 Growing broadband service adoption will improve online shopping experience
6.2 Increase in mobile internet users will boost online retail sales
6.3 Brazilian Social Commerce boom
6.4 Technology Trends
6.4.1 Magazine Luiza: “Your Store” with no Stock
6.4.2 CandA Offline/Online integration to influence buyers decision
6.4.3 Procter and Gamble's interactive 5D experience concept store
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Five Major Retailers in the Country
9.2 Clothing
9.3 Footwear
9.4 Books, News and Stationery
9.5 Electrical and Electronics
9.6 Food and Grocery
9.7 Health and Beauty
9.8 Furniture and Floor Coverings
9.9 Home and Garden Products
9.1 Music, Video and Entertainment Software
9.11 Sports and Leisure Equipment
9.12 Jewelry, Watches and Accessories
9.13 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2009-2014
Table 2: Brazil Clothing Retail Sales (BRL million), by Product Sub-Category, 2014-2019
Table 3: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2009-2014
Table 4: Brazil Footwear Retail Sales (BRL million), by Product Sub-Category, 2014-2019
Table 5: Major Domestic Retailers in Brazil
Table 6: Major International Retailers in Brazil
Table 7: Key Clothing Retailers in Brazil
Table 8: Key Footwear Retailers in Brazil
Table 9: Key Books, News and Stationery Retailers in Brazil
Table 10: Key Electrical and Electronics Retailers in Brazil
Table 11: Key Food and Grocery Retailers in Brazil
Table 12: Key Health and Beauty Retailers in Brazil
Table 13: Key Furniture and Floor Coverings Retailers in Brazil
Table 14: Key Home and Garden Products Retailers in Brazil
Table 15: Key Music, Video and Entertainment Retailers in Brazil
Table 16: Key Sports and Leisure equipment Retailers in Brazil
Table 17: Key Jewelry, watches and accessories Retailers in Brazil
Table 18: Key Luggage and Leather Goods Retailers in Brazil
Table 19: Brazil Exchange Rate BRL-USD (Annual Average), 2009-2014
Table 20: Brazil Exchange Rate BRL-USD (Annual Average), 2015-2019 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2008-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2008-2014
Figure 3: GDP Value and Growth (BRL billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (BRL billion, %), 2014-2019
Figure 5: Gross Domestic Savings Rate (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014E
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Rate (%), 2004-2014
Figure 9: Household Consumption Expenditure in Brazil (BRL billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014, and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (BRL), 2006 and 2014
Figure 17: Per Capita Spend (BRL) and Total Retail Spend by Age Group (%), 2006 and 2014
Figure 18: Key Components of Doing Business in Brazil
Figure 19: High net worth consumers of Brazil drive up the luxury market in 2014
Figure 20: Increase in mobile internet penetration will drive up retail sales through mobiles
Figure 21: Brazilian Black Friday 2014 spending
Figure 22: Working Brazilian women will drive up retail sales across categories
Figure 23: FIFA World Cup 2014 and 2016 Olympics set to drive Duty Free sales in Brazil
Figure 24: Major Cities with High Spend on Retail
Figure 25: Online payments in Brazil
Figure 26: Total Number of Internet Users and Growth Rate (Millions, %), 2004-2014
Figure 27: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004-2014
Figure 28: Total Number of Mobile Phone Users and Penetration (Millions, %), 2004-2014
Figure 29: A view of Brazil's top Social Commerce websites opted by Digital Buyers
Figure 30: Magazine Luiza “Your Store” on Facebook
Figure 31: CandA Brazil's initiative of bridging digital and real world divide through 'Facebook Likes' concept
Figure 32: Procter and Gamble's interactive 5D experience concept store
Figure 33: Retail Sales Value and Growth (BRL billion, %), 2006-2014
Figure 34: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 35: Total Retail Sales and Growth Rate (BRL billion, %), 2014 and 2019
Figure 36: Online Sales and Growth Rate (BRL billion, %) 2014-2019
Figure 37: Share of Key Product Sectors (%), 2014 and 2019
Figure 38: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
Figure 39: Value Growth of Key Product Sectors (BRL billion), 2014-2019
Figure 40: Spend Per Channel, 2014 and 2019
Figure 41: Online Penetration of Key Product Sectors (%), 2014
Figure 42: Online Penetration of Key Product Sectors (%), 2019
Figure 43: Share of Clothing in overall Retail 2014 and 2019
Figure 44: Retail Sales Value and Growth (BRL billion, %) of Clothing 2014-2019
Figure 45: Spend per Head on Clothing 2014 and 2019
Figure 46: Share of Clothing by Womenswear, Menswear and Childrenswear 2014 and 2019
Figure 47: Womenswear Sales Value and Growth (BRL billion, %) 2014-2019
Figure 48: Menswear Sales Value and Growth (BRL billion, %) 2014-2019
Figure 49: Childrenswear Sales Value and Growth (BRL billion, %), 2014-2019
Figure 50: Online Spend in Clothing and Growth (BRL billion, %), 2014-2019
Figure 51: Online Share of Total Clothing Spend 2014 and 2019
Figure 52: Spending per Channel in Clothing (%) 2014 and 2019
Figure 53: Share of Footwear in Total Retail Sales, 2014 and 2019
Figure 54: Retail Sales Value and Growth (BRL billion, %) of Footwear, 2014-2019
Figure 55: Spend per Head on Footwear, 2014 and 2019
Figure 56: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014 and 2019
Figure 57: Women's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
Figure 58: Men's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
Figure 59: Children's Footwear Sales Value and Growth (BRL billion, %), 2014-2019
Figure 60: Online Spend in Footwear and Growth (BRL billion, %), 2014-2019
Figure 61: Online Share of Total Footwear Spend, 2014 and 2019
Figure 62: Spending per Channel in Footwear (%) 2014 and 2019
Figure 63: Share of Books, News and Stationery in overall Retail, 2014 and 2019
Figure 64: Retail Sales Value and Growth (BRL billion, %) of Books, News and Stationery, 2014-2019
Figure 65: Spend per Head on Books, News and Stationery, 2014 and 2019
Figure 66: Online Spend in Books, News and Stationery and Growth (BRL billion, %), 2014-2019
Figure 67: Online Share of total Books, News and stationery Spend, 2014 and 2019
Figure 68: Spending per Channel in Books, News and stationery (%) 2014 and 2019
Figure 69: Share of Electrical and Electronics in Total Retail Sales, 2014 and 2019
Figure 70: Retail Sales Value and Growth (BRL billion, %) of Electrical and Electronics, 2014-2019
Figure 71: Spend per Head on Electrical and Electronics, 2014 and 2019
Figure 72: Online Spend in Electrical and Electronics and Growth (BRL billion, %), 2014-2019
Figure 73: Online Share of total Electrical and Electronics Spend, 2014 and 2019
Figure 74: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 75: Share of Food and Grocery in Total Retail Sales, 2014 and 2019
Figure 76: Retail Sales Value and Growth (BRL billion, %) of Food and Grocery, 2014-2019
Figure 77: Spend per Head on Food and Grocery, 2014 and 2019
Figure 78: Online Spend in Food and Grocery (BRL billion, %) 2014-2019
Figure 79: Online Share of total Food and Grocery Spend, 2014 and 2019
Figure 80: Spending per Channel in Food and Grocery (%), 2014 and 2019
Figure 81: Share of Health and Beauty in Total Retail Sales, 2014 and 2019
Figure 82: Retail Sales Value and Growth (BRL billion, %) of Health and beauty, 2014-2019
Figure 83: Spend per Head on Health and beauty, 2014 and 2019
Figure 84: Online Spend and Growth (BRL billion, %)in Health and beauty, 2014-2019
Figure 85: Online Share of total Health and beauty Spend, 2014 and 2019
Figure 86: Spending per Channel in Health and beauty (%) 2014 and 2019
Figure 87: Share of Furniture and Floor Coverings in Total Retail Sales, 2014 and 2019
Figure 88: Retail Sales Value and Growth (BRL billion, %) of Furniture and Floor Coverings, 2014-2019
Figure 89: Spend per Head on Furniture and Floor Coverings, 2014 and 2019
Figure 90: Online Spend and Growth (BRL billion, %)in Furniture and Floor Coverings, 2014-2019
Figure 91: Online Share of total Furniture and Floor Coverings Spend, 2014 and 2019
Figure 92: Spending per Channel in Furniture and Floor Coverings (%), 2014 and 2019
Figure 93: Share of Home and Garden Products in Total Retail Sales, 2014 and 2019
Figure 94: Retail Sales Value and Growth (BRL billion, %) of Home and Garden Products 2014-2019
Figure 95: Spend per Head on Home and Garden Products, 2014 and 2019
Figure 96: Online Spend and Growth (BRL billion, %) in Home and Garden Products, 2014-2019
Figure 97: Online Share of total Home and Garden Products Spend, 2014 and 2019
Figure 98: Spending per Channel in Home and Garden Products (%), 2014 and 2019
Figure 99: Share of Music, Video and Entertainment Software in Total Retail Sales, 2014 and 2019
Figure 100: Retail Sales Value and Growth (BRL billion, %) of Music, Video and Entertainment Software, 2014-2019
Figure 101: Spend per Head on Music, Video and Entertainment Software, 2014 and 2019
Figure 102: Online Spend and Growth (BRL billion, %)in Music, Video and Entertainment Software, 2014-2019
Figure 103: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019
Figure 104: Spending per Channel in Music, Video and Entertainment Software (%), 2014 and 2019
Figure 105: Share of Sports and Leisure Equipment in Total Retail Sales, 2014 and 2019
Figure 106: Retail Sales Value and Growth (BRL billion, %) of Sports and Leisure Equipment, 2014-2019
Figure 107: Spend per Head on Sports and Leisure Equipment, 2014 and 2019
Figure 108: Online Spend and Growth (BRL billion, %) in Sports and Leisure Equipment, 2014-2019
Figure 109: Online Share of Total Sports and Leisure Equipment Spend, 2014 and 2019
Figure 110: Spending per Channel in Sports and Leisure Equipment (%), 2014 and 2019
Figure 111: Share of Jewelry, Watches and Accessories in Total Retail Sales, 2014 and 2019
Figure 112: Retail Sales Value and Growth (BRL billion, %) of Jewelry, Watches and Accessories, 2014-2019
Figure 113: Spend per Head on Jewelry, Watches and Accessories, 2014 and 2019
Figure 114: Online Spend and Growth (BRL billion, %) in Jewelry, Watches and Accessories, 2014-2019
Figure 115: Online Share of total Jewelry, Watches and Accessories Spend, 2014 and 2019
Figure 116: Spending per Channel in Jewelry, Watches and Accessories (%), 2014 and 2019
Figure 117: Share of Luggage and Leather Goods in Total Retail Sales, 2014 and 2019
Figure 118: Retail Sales Value and Growth (BRL billion, %) of Luggage and Leather Goods, 2014-2019
Figure 119: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 120: Online Spend and Growth (BRL billion, %) in Luggage and Leather Goods, 2014-2019
Figure 121: Online Share of total Luggage and Leather Goods Spend, 2014 and 2019
Figure 122: Spending per Channel in Luggage and Leather Goods (%), 2014 and 2019
Figure 123: The Triangulated Market Sizing Methodology
