Summary
South Africas retail sector is expected to witness robust growth over the next five years backed by steady economic growth, stable inflation, favorable policies, and improving macroeconomic factors. The increasing penetration of the internet and mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.
Key Findings
Food and grocery is the largest sector, accounting for 54.8% of the overall retail sales in 2014
Demand for private labels is on the rise
M-commerce is witnessing robust growth backed by increased adoption of smartphones
Growth in the tourism sector to boost retail spending
Synopsis
Retailing in South Africa Market Summary and Forecasts, 2014-2019 provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the South Africa retail environment. In addition, it analyses the key consumer trends influencing the South Africa retail industry.
What else does this report offer?
In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors.
Retail sales and fastest growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods
Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
Gain a comprehensive knowledge on 26 products across 12 product sectors in the South Africa retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
Analysis of key international and domestic players operating in the South Africa retail market including store counts and revenues that give you a competitive edge identify opportunities to improve your market share
Table Of Contents
1Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Retail Scenario in South Africa
3.1.1 Stable economic conditions bode well for retailers
3.1.2 Being a consumption led economy augurs well for retailers
3.1.3 Services sector is the major sector for employment
3.1.4 Unemployment and labor unrest pose a challenge to the countrys economy
3.1.5 Rising inflation rates - a key concern for retailers
3.1.6 Steady rise in consumption expenditure- an opportunity for retailers
3.1.7 Increasing urbanization offers growth opportunities for retailers
3.2 A major chunk of the population are young - a positive scenario for retail
4 South African Shoppers
4.1 South Africa presents more challenges than opportunities to newcomers
4.2 M-commerce on a rise as consumers increasingly adopt smartphones
4.3 Demand for private labels on a rise
4.4 Rising HNWI and aspirational middle class will support growth
4.5 Inbound tourism to boost retail sales
5 Doing Business in South Africa
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in South Africa
6 Internet and Technology
6.1 Mobile Phone, Broadband and Internet Users
6.1.1 Increasing Penetration of Social Media - An opportunity for retailers
7 Retail Topline
7.1 Total Retail
7.1.1 Online Sales and Growth
7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors
7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors
8 Retail - Product Sectors
8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News, and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, video, and entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches, and Accessories
8.1.12 Luggage and Leather Goods
9 Retailers
9.1 Clothing
9.2 Footwear
9.3 Books, News and Stationery
9.4 Electrical and Electronics
9.5 Food and Grocery
9.6 Health and Beauty
9.7 Furniture and Floor Coverings
9.8 Home and Garden Products
9.9 Music, Video and Entertainment Software
9.1 Sports and Leisure Equipment
9.11 Jewelry, Watches and Accessories
9.12 Luggage and Leather Goods
10 Appendix
10.1 Definitions
10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes
10.3 About Conlumino
10.4 Disclaimer
List Of Tables
Table 1: South Africa Clothing Retail Sales (ZAR billion), by Product Sub-Category, 2009-2014
Table 2: South Africa Clothing Retail Sales (ZAR billion), by Product Sub-Category, 2014-2019
Table 3: South Africa Footwear Retail Sales (ZAR billion), by Product Sub-Category, 2009-2014
Table 4: South Africa Footwear Retail Sales (ZAR billion), by Product Sub-Category, 2014-2019
Table 5: Major Domestic Retailers in South Africa
Table 6: Major International Retailers in South Africa
Table 7: Key Clothing Retailers in South Africa
Table 8: Key Footwear Retailers in South Africa
Table 9: Key Books, News and Stationery Retailers in South Africa
Table 10: Key Electrical and Electronics Retailers in South Africa
Table 11: Key Food and Grocery Retailers in South Africa
Table 12: Key Health and Beauty Retailers in South Africa
Table 13: Key Furniture and Floor Coverings Retailers in South Africa
Table 14: Key Home and Garden Products Retailers in South Africa
Table 15: Key Music, Video and Entertainment Retailers in South Africa
Table 16: Key Sports and Leisure equipment Retailers in South Africa
Table 17: Key Jewelry, watches and accessories Retailers in South Africa
Table 18: Key Luggage and Leather Goods Retailers in South Africa
Table 19: South Africa Exchange Rate ZAR-USD (Annual Average), 2009-2014
Table 20: South Africa Exchange Rate ZAR-USD (Annual Average), 2015-2019 Forecasts
Table 21: Conlumino Retail Channel Definitions
Table 22: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (AUD billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (AUD billion, %), 2014-2019
Figure 5: Gross Domestic Savings (% of GDP), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate (%), 2004-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of South Africa (US$ billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (ZAR), 2006 and 2014
Figure 17: Per Capita Spend (ZAR)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Challenges outweigh the opportunities present in the South African market
Figure 19: Mobile shopping on the rise
Figure 20: Private labels rise on the back of high unemployment and low household income
Figure 21: Tourist arrivals to South Africa, (in thousands), 2009 and 2014
Figure 22: Key Components of Doing Business in South Africa
Figure 23: Total Number of Fixed Broadband Users and Penetration (millions, %), 2004-2014
Figure 24:Total Number of Mobile phone subscriptions and Penetration (millions, %), 2004-2014
Figure 25:Total Number of Internet Users and Growth Rate (millions,%), 2004-2019
Figure 26:Forecast of Social Network User Penetration in South Africa and World (%), 2014
Figure 27: Retail Sales Value and Growth (ZAR billion, %), 2006-2014
Figure 28: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 29: Total Retail Sales and Growth Rate (ZAR billion, %), 2014 and 2019
Figure 30: Online Sales and Growth Rate (ZAR billion, %) 2014-2019
Figure 31: Share of Key Product Sectors (%), 2014 and 2019
Figure 32: Growth Rate of Key Product Sectors vs. Growth of Total Retail (%), 2014-2019
Figure 33: Value Growth of Key Product Sectors (ZAR billion), 2014-2019
Figure 34: Spend Per Channel 2014 and 2019
Figure 35: Online Penetration of Key Product Sectors (%), 2014
Figure 36: Online Penetration of Key Product Sectors (%), 2019
Figure 37: Share of Clothing in overall Retail 2014 and 2019
Figure 38: Retail Sales Value and Growth (ZAR billion, %) of Clothing 2014-2019
Figure 39: Spend per Head on Clothing 2014 and 2019
Figure 40: Share of Clothing by Womenswear, Menswear, and Childrenswear 2014 and 2019
Figure 41: Womenswear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 42: Menswear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 43: Childrenswear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 44: Online Spend in Clothing and growth, 2014-2019
Figure 45: Online Share of Total Clothing Spend 2014 and 2019
Figure 46: Spending per Channel in Clothing (%) 2014 and 2019
Figure 47: Share of Footwear in overall Retail 2014 and 2019
Figure 48: Retail Sales Value and Growth (ZAR billion, %) of Footwear 2014-2019
Figure 49: Spend per Head on Footwear 2014 and 2019
Figure 50: Share of Footwear by Womens Footwear, Mens Footwear and Childrens Footwear 2014 and 2019
Figure 51: Womens Footwear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 52: Mens Footwear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 53: Childrens Footwear Sales Value and Growth (ZAR billion, %) 2014-2019
Figure 54: Online Spend in Footwear 2014-2019
Figure 55: Online Share of total Footwear Spend 2014 and 2019
Figure 56: Spending per Channel in Footwear (%) 2014 and 2019
Figure 57: Share of Books, News, and Stationery in overall Retail 2014 and 2019
Figure 58: Retail Sales Value and Growth (ZAR billion, %) of Books, News, and Stationery 2014-2019
Figure 59: Spend per Head on Books, News, and Stationery 2014 and 2019
Figure 60: Online Spend in Books, News, and Stationery 2014-2019
Figure 61: Online Share of total Books, News, and Stationery Spend 2014 and 2019
Figure 62: Spending per Channel in Books, News, and Stationery (%) 2014 and 2019
Figure 63: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 64: Retail Sales Value and Growth (ZAR billion, %) of Electrical and Electronics 2014-2019
Figure 65: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 66: Online Spend in Electrical and Electronics 2014-2019
Figure 67: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 68: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 69: Share of Food and Grocery in overall Retail 2014 and 2019
Figure 70: Retail Sales Value and Growth (ZAR billion, %) of Food and Grocery 2014-2019
Figure 71: Spend per Head on Food and Grocery 2014 and 2019
Figure 72: Online Spend in Food and Grocery 2014-2019
Figure 73: Online Share of total Food and Grocery Spend 2014 and 2019
Figure 74: Spending per Channel in Food and Grocery (%) 2014 and 2019
Figure 75: Share of Health and Beauty in overall Retail 2014 and 2019
Figure 76: Retail Sales Value and Growth (ZAR billion, %) of Health and Beauty 2014-2019
Figure 77: Spend per Head on Health and Beauty 2014 and 2019
Figure 78: Online Spend in Health and Beauty 2014-2019
Figure 79: Online Share of total Health and Beauty Spend 2014 and 2019
Figure 80: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 81: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
Figure 82: Retail Sales Value and Growth (ZAR billion, %) of Furniture and Floor Coverings 2014-2019
Figure 83: Spend per Head on Furniture and Floor Coverings 2014 and 2019
Figure 84: Online Spend in Furniture and Floor Coverings 2014-2019
Figure 85: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
Figure 86: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
Figure 87: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 88: Retail Sales Value and Growth (ZAR billion, %) of Home and Garden Products 2014-2019
Figure 89: Spend per Head on Home and Garden Products 2014 and 2019
Figure 90: Online Spend in Home and Garden Products 2014-2019
Figure 91: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 92: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 93: Share of Music, Video, and Entertainment Software in overall Retail 2014 and 2019
Figure 94: Retail Sales Value and Growth (ZAR billion, %) of Music, Video, and Entertainment Software 2014-2019
Figure 95: Spend per Head on Music, Video, and Entertainment Software 2014 and 2019
Figure 96: Online Spend in Music, Video, and Entertainment Software 2014-2019
Figure 97: Online Share of total Music, Video, and Entertainment Software Spend 2014 and 2019
Figure 98: Spending per Channel in Music, Video, and Entertainment Software (%) 2014 and 2019
Figure 99: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 100: Retail Sales Value and Growth (ZAR billion, %) of Sports and Leisure Equipment 2014-2019
Figure 101: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 102: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 103: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 104: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 105: Share of Jewelry, Watches, and Accessories in overall Retail 2014 and 2019
Figure 106: Retail Sales Value and Growth (ZAR billion, %) of Jewelry, Watches, and Accessories 2014-2019
Figure 107: Spend per Head on Jewelry, Watches, and Accessories 2014 and 2019
Figure 108: Online Spend in Jewelry, Watches, and Accessories 2014-2019
Figure 109: Online Share of total Jewelry, Watches, and Accessories Spend 2014 and 2019
Figure 110: Spending per Channel in Jewelry, Watches, and Accessories (%) 2014 and 2019
Figure 111: Share of Luggage and Leather Goods in overall Retail 2014 and 2019
Figure 112: Retail Sales Value and Growth (ZAR billion, %) of Luggage and Leather Goods 2014-2019
Figure 113: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 114: Online Spend in Luggage and Leather Goods 2014-2019
Figure 115: Online Share of total Luggage and Leather Goods Spend 2014 and 2019
Figure 116: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019
Figure 117: The Triangulated Market Sizing Methodology
