Synopsis
Canadean’s, "Rum in Malaysia to 2016: Databook" contains detailed historic and forecast Rum consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Rum available in Malaysia , as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Malaysia alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Rum category in Malaysia
• Analysis on consumption of the Rum category in Malaysia, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in Malaysia
• Historic and forecast consumption value of the Rum category in Malaysia by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Rum category in Malaysia. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in Malaysia to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in Malaysia
Reasons To Buy
• Provides you with important figures on consumption of the Rum category in Malaysia
• Allows you to analyze the Rum category in Malaysia with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Malaysia Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Channels
2.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.6 Rum & Cane Spirits Consumption by Segments, 2006–16
2.7 Dark Rum Consumption Analysis
2.7.1 Dark Rum Consumption, 2006–16
2.7.2 Dark Rum Consumption by Price Segment, 2006–16
2.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.8 Light Rum Consumption Analysis
2.8.1 Light Rum Consumption, 2006–16
2.8.2 Light Rum Consumption by Price Segment, 2006–16
2.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Malaysia Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 2: Malaysia Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Malaysia Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 4: Malaysia Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 5: Malaysia Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Table 6: Malaysia Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Table 7: Malaysia Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 8: Malaysia Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 9: Malaysia Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 10: Malaysia Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 11: Malaysia Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 12: Malaysia Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 13: Malaysia Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 14: Malaysia Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 15: Malaysia Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 16: Malaysia Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 17: Malaysia Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 18: Malaysia Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 19: Malaysia Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 20: Malaysia Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 21: Malaysia Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 22: Malaysia Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Malaysia Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 2: Malaysia Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Malaysia Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 4: Malaysia Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 5: Malaysia Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 6: Malaysia Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 7: Malaysia Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 8: Malaysia Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 9: Malaysia Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 10: Malaysia Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 11: Malaysia Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 12: Malaysia Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Malaysia Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Malaysia Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
