Summary
This report presents data on the Rum consumption trends in Peru. It analyzes Rum consumption volumes and values at market and category level.
It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.
Key Findings
Canadean's Rum Market in Peru: Market Profile to 2018 provides data on Peru Rum market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.
This report brings together Canadean Intelligence's research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.
Synopsis
"Rum Market in Peru: Market Profile to 2018" provides you with the following:
- Overall Spirits market analysis
- Rum market value by category
- Overall Spirits market analysis by volume
- Rum market volume by category.
Reasons To Buy
- Gain insight into the Rum consumption in Peru.
- Detailed product sales segmentation (for both volumes and values) are provided.
- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Peru Rum Market Analysis, 2008-18
2.1 Rum Value Analysis, 2008-18
2.1.1 Rum Market by Value, 2008-18
2.1.2 Rum Market Value by Segments, 2008-18
2.2 Rum Volume Analysis, 2008-18
2.2.1 Rum Market by Volume, 2008-18
2.2.2 Rum Market Volume by Segments, 2008-18
2.3 Market Growth Dynamics - Rum, 2008-18
2.3.1 Rum Market Growth Dynamics by Value, 2008-18
2.3.2 Rum Market Growth Dynamics by Volume, 2008-18
2.4 Dark Rum Analysis, 2008-18
2.4.1 Dark Rum Market by Value, 2008-18
2.4.2 Dark Rum Market by Volume, 2008-18
2.5 Light Rum Analysis, 2008-18
2.5.1 Light Rum Market by Value, 2008-18
2.5.2 Light Rum Market by Volume, 2008-18
2.6 Rum Brand Analysis, 2010-13
2.7 Rum Distribution Channel Analysis, 2010-13
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Spirits Market
Table 2: Distribution Channel Definitions - Spirits Market
Table 3: Volume Units for Spirits Market
Table 4: Peru Exchange Rate PEN - USD (Annual Average), 2008 - 2013
Table 5: Peru Exchange Rate PEN - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Peru Rum Market Value (PEN m) and Growth (Y-o-Y), 2008-18
Table 7: Peru Rum Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Peru Rum Market Value (PEN m) by Segments, 2008-13
Table 9: Peru Rum Market Value (PEN m) by Segments, 2013-18
Table 10: Peru Rum Market Value (USD m) by Segments, 2008-13
Table 11: Peru Rum Market Value (USD m) by Segments, 2013-18
Table 12: Peru Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Table 13: Peru Rum Market Volume (Liters m) by Segments, 2008-13
Table 14: Peru Rum Market Volume (Liters m) by Segments, 2013-18
Table 15: Peru Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (PEN m), by Segments
Table 16: Peru Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Liters m), by Segments
Table 17: Peru Dark Rum Market by Value (PEN m), 2008-18
Table 18: Peru Dark Rum Market by Value (USD m), 2008-18
Table 19: Peru Dark Rum Market by Volume (Liters m), 2008-18
Table 20: Peru Light Rum Market by Value (PEN m), 2008-18
Table 21: Peru Light Rum Market by Value (USD m), 2008-18
Table 22: Peru Light Rum Market by Volume (Liters m), 2008-18
Table 23: Peru Rum Market Volume by Brands (Liters m), 2010-13
Table 24: Peru Rum Market Volume by Distribution Channel (Liters m), 2010-13
List Of Figures
Figure 1: Peru Rum Market Value (PEN m) and Growth (Y-o-Y), 2008-18
Figure 2: Peru Rum Market Value (PEN m) by Segments, 2008-18
Figure 3: Peru Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Figure 4: Peru Rum Market Volume (Liters m) by Segments, 2008-18
Figure 5: Peru Rum Market Growth Dynamics by Value, 2008-18
Figure 6: Peru Rum Market Growth Dynamics by Volume, 2008-18
Figure 7: Peru Dark Rum Market by Value (PEN m), 2008-18
Figure 8: Peru Dark Rum Market by Volume (Liters m), 2008-18
Figure 9: Peru Light Rum Market by Value (PEN m), 2008-18
Figure 10: Peru Light Rum Market by Volume (Liters m), 2008-18
Figure 11: Peru Rum Market Volume by Brands (Liters m), 2010-13
Figure 12: Peru Rum Market Volume by Distribution Channel (Liters m), 2010-13
