The strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market. Research Beam Model: Research Beam Product ID: 23204 2450 USD New
Siemens: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector
 
 

Siemens: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

  • Category : Medical Devices
  • Published On : August   2014
  • Pages : 111
  • Publisher : VPGMarketResearch.com
 
 
 

The strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.



SECTION I: EXECUTIVE SUMMARY



SECTION II: BUSINESS ORGANIZATION

 - History of the company’s diagnostic imaging business evolution, which is important to

   understanding the corporate culture, management mentality and strategies.

 - Recent acquisitions, divestitures and major organizational changes.

 

SECTION III: FACILITIES AND EMPLOYEES  



SECTION IV: TECHNOLOGICAL KNOW-HOW

 

SECTION V: PRODUCT PORTFOLIO

 - Placements and installed base of major systems in the U.S. and abroad, by modality.

 - Review of major product lines.  



SECTION VI: MARKETING TACTICS



SECTION VII: FINANCIAL ANALYSIS

 - Estimated sales and operating profit by division, geographic region and product line.

 - Five-year sales and operating profit performance.



SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS



SECTION IX: COLLABORATIVE ARRANGEMENTS

 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.

 - Terms of collaborative agreements and specific products involved.



SECTION X: STRATEGIC DIRECTION



List of Tables



Siemens Sales by Business Sector



Siemens Sales Growth by Business Sector



Siemens Operating Profit by Business Sector



Siemens Operating Profit Growth by Business Sector



Siemens Imaging System Sales and Operating Profit Growth



Siemens Imaging System Sales by Geographic Region



Siemens Imaging System Worldwide Sales by Modality/Business



Siemens Imaging System Sales by Modality/Business and Geographic Region



Siemens Diagnostic Imaging Operating Profit and Margins by Modality/Business



Siemens Imaging System Placements and Installed Base by Modality and Geographic Region



Contains 111 pages and 10 tables


I. Outlook

Introduction

Industry Consolidation and Diversification: A Biomodal Trend

Market Globalization

Pricing Pressures

Productivity

II. Major Geographic Regions

North America

Europe

Japan

Latin America

III. Major Modalities

X-Ray

Ultrasound

MRI

CT

Nuclear Medicine

PET

PACS

IV. Market Size and Growth

V. Strategic Directions


Business, new product development, and marketing strategies

Anticipated acquisitions, joint ventures, and divestitures

VI. Marketing Tactics

The U.S. and international sales force size in major geographic regions

Selling options, including rental plans, leasing and others

Promotional tactics, e.g., pricing, discounts, advertising, trade shows,

seminars, product literature, newsletters, etc

System service and support

VII. Technological Know-How

Internally developed and acquired diagnostic imaging and related

technologies, Including X-ray, ultrasound, MRI, CT, nuclear medicine, PET,

PACS, and others.

List of Tables

Table 1: Worldwide Diagnostic Imaging Market

Estimated Sales by Geographic Region and Country

Table 2: Worldwide Diagnostic Imaging Market

Estimated Sales Growth by Geographic Region and Country

Table 3: Worldwide Diagnostic Imaging Market

Estimated Sales by Modality and Business

Table 4: Worldwide Diagnostic Imaging Market

Estimated Sales by Modality/Business

And Geographic Region

Table 5: Worldwide Diagnostic Imaging Market

Estimated Sales Growth by Modality/Business


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