Smokeless Tobacco in Germany, 2015

Summary
Germany is the largest market for manufactured tobacco products in Western Europe. However, from all categories, Smokeless Tobacco remains on the fringe of the market, currently accounting for just 0.1% of volume. Annual smokeless volume totalled approximately 137 tonnes in 2014. There is a small but long established smokeless tobacco niche in Germany, largely comprising powdered nasal snuff. Annual consumption of snuff currently amounts to 137 tons a year, with more than 95% of this comprising dry nasal snuff.

Key Findings
- Smokeless tobacco is currently the least represented of the tobacco products in Germany, accounting for less than 0.1% of consumption, compared with 0.2% in 1991 when Germany was first reunified. Consumption of smokeless tobacco fell by 96.3% between 1991 and 2015, to 13 tons

- The largest sector of the German smokeless tobacco market is snuff (nasal snuff), which accounts for more than 98% of overall market volume. Snuff consumption was estimated at 135 tons in 2014

- Exports of smokeless tobacco products amounted to approximately 130 tons in 2014, up 26% on 2013, while export value was almost €7,000 million in 2014, 18% ahead of that in 2013

- On current trends, consumption of smokeless tobacco is forecast to continue its gradual long-term decline with a market volume of almost 122 tons projected for 2024, which is 11% below 2014 levels

Synopsis
“Smokeless Tobacco in Germany”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the German market is key to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future