Smoking Tobacco in Australia, 2015

Summary
The Australian market for smoking tobacco products has declined in recent years. In 2014 smoking tobacco accounted for around one-tenth of overall tobacco consumption, with forecasts of a further increase of one percentage point in 2015. FCT dominates sales of the wider smoking tobacco market, accounting for almost 100% of the sector sales in 2014, with demand for pipe tobacco place in a second position.

Key Findings
The Australian Government has been using tax policies to reduce tobacco use, although the effect has been to move cigarette smokers towards FCT and the non-duty paid sector

By value, Imperial Tobacco has long led the Australian market. The company is the leader in the FCT segment with almost of the half of the total share in 2014. It ranks second in the pipe tobacco market. Its main brands in pipe tobacco are Amphora with 20% and Dr Pat Irish Mixture with a quarter of the total share (12 months to February 2015)

Per capita consumption of smoking tobacco stood at approximately 81g in 2011. Its popularity has risen slightly since then and the latest data for 2014 shows per capita consumption has increased by five grams, with further growth forecast for 2015

Including occasional smokers, almost two out of 10 adult males in Australia and around one in 10 adult females were smokers in 2013, indicating a total of 1.6 million men and 1.2 million women aged 18 plus were tobacco smokers in 2013

Synopsis
Smoking Tobacco in Australia, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Australian market.

What else does this report offer?

Market size and structure of overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers, leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities that will aid effective marketing planning

As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Australian market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future