About Social Network Marketing
Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Social media is not only about Facebook, Twitter, and Google+, but much more.
Currently, there are more than 800 active social networking sites, including mobile applications and digital platforms.
Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of social network marketing in the US for the period 2015-2019. The report provides an overview on social networks, their effect on brands, and how brands utilize social platforms for marketing and social network ad-spending.
Social network marketing in the US is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers while utilizing social media platforms, the market at large, and key trends emerging in the market.
Key Vendors
• Facebook
• Google
• Instagram
• LinkedIn
• Pinterest
• Tumblr
• Twitter
Market Driver
• Targeted Marketing
• For a full, detailed list, view our report
Market Challenge
• Lack of Standards for Measuring Performance
• For a full, detailed list, view our report
Market Trend
• Shift in Media Consumption
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Customer Segments
03.2.1 Advertising Agencies
03.2.2 Brands
03.2.3 Mobile Affiliates
03.2.4 Individual Users
03.3 Base Year
03.4 Vendor Segmentation
03.5 Summation Errors
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
05.1 What is social networking?
05.2 What is social media?
06. Importance of Social Media for Marketers
07. Why Brands are looking into Social Media
07.1.1 Benefits of Social Networking Advertisements
08. Present Scenario
09. Future prospect
10. Bridging the gap
11. Five Forces Analysis
12. Buying Criteria
13. Drivers and their Impact
14. Trends and their Impact
15. Social Networking Landscape
15.1 Competitive Scenario
15.2 Industries Using Social Network for Marketing
16. Key Vendor Analysis
16.1 Facebook
16.1.1 Key Facts
16.1.2 Business Overview
16.1.3 Business Segmentation by Revenue 2013
16.1.4 Business Segmentation by Revenue 2011-2013
16.1.5 Geographical Segmentation by Revenue 2013
16.1.6 Business Strategy
16.1.7 Recent Developments
16.1.8 SWOT Analysis
16.2 Google
16.2.1 Key Facts
16.2.2 Business Overview
16.2.3 Business Segmentation by Revenue 2013
16.2.4 Business Segmentation by Revenue 2012 and 2013
16.2.5 Geographical Segmentation by Revenue 2013
16.2.6 Business Strategy
16.2.7 Recent Developments
16.2.8 SWOT Analysis
16.3 Instagram
16.3.1 Key Facts
16.3.2 Business Overview
16.3.3 SWOT Analysis
16.4 LinkedIn
16.4.1 Key Facts
16.4.2 Business Overview
16.4.3 Product Segmentation by Revenue 2014
16.4.4 Products Segmentation by Revenue 2013 and 2014
16.4.5 Geographical Segmentation by Revenue 2014
16.4.6 Business Strategy
16.4.7 Recent Developments
16.4.8 SWOT Analysis
16.5 Pinterest
16.5.1 Key Facts
16.5.2 Business Overviews
16.5.3 Geographical Presence
16.5.4 SWOT Analysis
16.6 Tumblr
16.6.1 Key Facts
16.6.2 Business Overview
16.6.3 SWOT Analysis
16.7 Twitter
16.7.1 Key Facts
16.7.2 Business Overview
16.7.3 Business Segmentation by Revenue 2013
16.7.4 Business Segmentation by Revenue 2011-2013
16.7.5 Geographical Segmentation by Revenue 2013
16.7.6 Business Strategy
16.7.7 Recent Developments
16.7.8 SWOT Analysis
17. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Social Network Users in the US 2015-2019 (millions)
Exhibit 3: Traditional Ad-spending Vs. Digital Ad-spending in US 2014-2019
Exhibit 4: Social Networking Ad-spending Market in US 2014-2019 ($ billions)
Exhibit 5: Digital Ad-spending Market in the US 2014-2019 ($ billions)
Exhibit 6: Social Networking Ad-spending in US by Type 2014-2019
Exhibit 7: Average Time Spend in a Day by a US Adult on Various Social Networking Sites (minutes)
Exhibit 8: Cost per Thousand Audience 2014
Exhibit 9: Social Networking Platform Used for B2B Marketing 2014
Exhibit 10: Mobile Social Network Users and Penetration in the US 2014-2019 (millions)
Exhibit 11: Average Time Spent by US Adults on Media Consumption 2010 and 2013
Exhibit 12: Facebook User Penetration in the US (million users)
Exhibit 13: Instagram User Penetration in the US (million users)
Exhibit 14: Twitter User Penetration in the US (million users)
Exhibit 15: Pinterest User Penetration in the US (million users)
Exhibit 16: Top 5 Social Networking Ad-spending Industries
Exhibit 17: Facebook: Business Segmentation by Revenue 2013
Exhibit 18: Facebook: Business Segmentation by Revenue 2011-2013 (US$ billion)
Exhibit 19: Facebook: Geographical Segmentation by Revenue 2013
Exhibit 20: Google: Business Segmentation by Revenue 2013
Exhibit 21: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 22: Google: Geographical Segmentation by Revenue 2013
Exhibit 23: LinkedIn: Product Segmentation by Revenue 2014
Exhibit 24: LinkedIn: Product Segmentation by Revenue 2013 and 2014 ($ millions)
Exhibit 25: LinkedIn: Geographical Segmentation by Revenue 2014
Exhibit 26: Pinterest: Geographical Presence
Exhibit 27: Twitter: Business Segmentation by Revenue 2013
Exhibit 28: Twitter: Business Segmentation by Revenue 2011-2013 (US$ million)
Exhibit 29: Twitter: Geographical Segmentation by Revenue 2013
