Synopsis
"Soft Drinks Market in Kenya: Databook to 2017" is the result of Canadean’s extensive market research covering the Soft Drinks market in Kenya.
The report presents detailed historic and forecast data on the Soft Drinks consumption trends in Kenya, offering consumption volume and value at market and category level. Bringing together Canadean’s research, modeling, and analysis expertise to develop uniquely detailed market data, it allows both foreign and domestic companies to identify the market dynamics of overall Soft Drinks sales, and remain sensitive to those categories that will be in the ascendency in the coming years.
Scope
Detailed category coverage is provided, covering seven product segments that include:
• Drinking Yoghurt
• Hot Coffee
• Other Hot Drinks
• Hot Tea
• Soymilk
Future forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Through its provision of authoritative and granular detail of the Soft Drinks market in Kenya, this report fills the gaps in marketers’ understanding of market trends and the components of change driving them. Thanks to its provision of comprehensive and granular insights into the Soft Drinks market in Kenya, the report facilitates the confident updating of strategic and tactical plans.
Reasons To Buy
This report will enable an accurate understanding of key trends in Kenya Soft Drinks market, facilitating the promotion of growth in your business through its provision of comprehensive data. It will help you understand your own and your competitors’ position in the market, allowing for the effective identification of lucrative areas for future competition.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
1.2.2 Category Definitions
1.2.3 Volume Units and Aggregations
1.2.4 CAGR Definition and Calculation
1.2.5 Exchange Rates
1.2.6 Methodology Summary
2 Kenya Soft Drinks Market Analysis, 2007–17
2.1 Soft Drinks Value Analysis, 2007–17
2.1.1 Overall Soft Drinks Market Value, 2007–17
2.1.2 Soft Drinks Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Soft Drinks, 2007–17
2.2 Soft Drinks Volume Analysis, 2007–17
2.2.1 Overall Soft Drinks Market Volume, 2007–17
2.2.2 Soft Drinks Market Volume by Category, 2007–17
2.2.3 Market Growth Dynamics by Volume – Soft Drinks, 2007–17
3 Kenya Drinking Yoghurt Market Analysis, 2007–17
3.1 Drinking Yoghurt Value Analysis, 2007–17
3.1.1 Drinking Yoghurt Market by Value, 2007–17
3.1.2 Average Consumer Price/Kg – Drinking Yoghurt, 2007–17
3.2 Drinking Yoghurt Volume Analysis, 2007–17
3.2.1 Drinking Yoghurt Market by Volume, 2007–17
3.3 Market Growth Dynamics – Drinking Yoghurt, 2007–17
3.3.1 Drinking Yoghurt Market Growth Dynamics by Value, 2007–17
3.3.2 Drinking Yoghurt Market Growth Dynamics by Volume, 2007–17
4 Kenya Hot Coffee Market Analysis, 2007–17
4.1 Hot Coffee Value Analysis, 2007–17
4.1.1 Hot Coffee Market by Value, 2007–17
4.1.2 Average Consumer Price/Kg – Hot Coffee, 2007–17
4.2 Hot Coffee Volume Analysis, 2007–17
4.2.1 Hot Coffee Market by Volume, 2007–17
4.3 Market Growth Dynamics – Hot Coffee, 2007–17
4.3.1 Hot Coffee Market Growth Dynamics by Value, 2007–17
4.3.2 Hot Coffee Market Growth Dynamics by Volume, 2007–17
5 Kenya Other Hot Drinks Market Analysis, 2007–17
5.1 Other Hot Drinks Value Analysis, 2007–17
5.1.1 Other Hot Drinks Market by Value, 2007–17
5.1.2 Average Consumer Price/Kg – Other Hot Drinks, 2007–17
5.2 Other Hot Drinks Volume Analysis, 2007–17
5.2.1 Other Hot Drinks Market by Volume, 2007–17
5.3 Market Growth Dynamics – Other Hot Drinks, 2007–17
5.3.1 Other Hot Drinks Market Growth Dynamics by Value, 2007–17
5.3.2 Other Hot Drinks Market Growth Dynamics by Volume, 2007–17
6 Kenya Hot Tea Market Analysis, 2007–17
6.1 Hot Tea Value Analysis, 2007–17
6.1.1 Hot Tea Market by Value, 2007–17
6.1.2 Average Consumer Price/Kg – Hot Tea, 2007–17
6.2 Hot Tea Volume Analysis, 2007–17
6.2.1 Hot Tea Market by Volume, 2007–17
6.3 Market Growth Dynamics – Hot Tea, 2007–17
6.3.1 Hot Tea Market Growth Dynamics by Value, 2007–17
6.3.2 Hot Tea Market Growth Dynamics by Volume, 2007–17
7 Kenya Soymilk Market Analysis, 2007–17
7.1 Soymilk Value Analysis, 2007–17
7.1.1 Soymilk Market by Value, 2007–17
7.1.2 Average Consumer Price/Kg – Soymilk, 2007–17
7.2 Soymilk Volume Analysis, 2007–17
7.2.1 Soymilk Market by Volume, 2007–17
7.3 Market Growth Dynamics – Soymilk, 2007–17
7.3.1 Soymilk Market Growth Dynamics by Value, 2007–17
7.3.2 Soymilk Market Growth Dynamics by Volume, 2007–17
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Tables
Table 1: Category Definitions - Soft Drinks Market
Table 2: Volume Units for Soft Drinks Market
Table 3: Kenya Exchange Rate KES – USD (Annual Average), 2007 – 2012
Table 4: Kenya Exchange Rate KES – USD (Annual Average), 2013 – 2017 Forecast
Table 5: Kenya Soft Drinks Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 6: Kenya Soft Drinks Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Kenya Soft Drinks Market Value (KES m) by Category, 2007–12
Table 8: Kenya Soft Drinks Market Value (KES m) by Category, 2012–17
Table 9: Kenya Soft Drinks Market Value (USD m) by Category, 2007–12
Table 10: Kenya Soft Drinks Market Value (USD m) by Category, 2012–17
Table 11: Kenya Soft Drinks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (KES m)
Table 12: Kenya Soft Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 13: Kenya Soft Drinks Market Volume (Kg m) by Category, 2007–12
Table 14: Kenya Soft Drinks Market Volume (Kg m) by Category, 2012–17
Table 15: Kenya Soft Drinks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)
Table 16: Kenya Drinking Yoghurt Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 17: Kenya Drinking Yoghurt Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 18: Kenya Drinking Yoghurt Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 19: Kenya Drinking Yoghurt Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 20: Kenya Drinking Yoghurt Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 21: Kenya Drinking Yoghurt Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 22: Kenya Hot Coffee Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 23: Kenya Hot Coffee Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 24: Kenya Hot Coffee Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 25: Kenya Hot Coffee Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 26: Kenya Hot Coffee Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 27: Kenya Hot Coffee Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 28: Kenya Other Hot Drinks Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 29: Kenya Other Hot Drinks Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 30: Kenya Other Hot Drinks Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 31: Kenya Other Hot Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 32: Kenya Other Hot Drinks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 33: Kenya Other Hot Drinks Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 34: Kenya Hot Tea Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 35: Kenya Hot Tea Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 36: Kenya Hot Tea Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 37: Kenya Hot Tea Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 38: Kenya Hot Tea Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 39: Kenya Hot Tea Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 40: Kenya Soymilk Market Value (KES m) and Growth (Y-o-Y), 2007–17
Table 41: Kenya Soymilk Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 42: Kenya Soymilk Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Table 43: Kenya Soymilk Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 44: Kenya Soymilk Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (KES m), by Segments
Table 45: Kenya Soymilk Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
List Of Figures
Figure 1: Kenya Soft Drinks Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 2: Kenya Soft Drinks Market Value (KES m) by Category, 2007–17
Figure 3: Kenya Soft Drinks Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Kenya Soft Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 5: Kenya Soft Drinks Market Volume (Kg m) by Category, 2007–17
Figure 6: Kenya Soft Drinks Market Dynamics, by Category, by Market Volume 2007–17
Figure 7: Kenya Drinking Yoghurt Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 8: Kenya Drinking Yoghurt Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 9: Kenya Drinking Yoghurt Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 10: Kenya Drinking Yoghurt Market Growth Dynamics by Value, 2007–17
Figure 11: Kenya Drinking Yoghurt Market Growth Dynamics by Volume, 2007–17
Figure 12: Kenya Hot Coffee Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 13: Kenya Hot Coffee Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 14: Kenya Hot Coffee Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 15: Kenya Hot Coffee Market Growth Dynamics by Value, 2007–17
Figure 16: Kenya Hot Coffee Market Growth Dynamics by Volume, 2007–17
Figure 17: Kenya Other Hot Drinks Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 18: Kenya Other Hot Drinks Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 19: Kenya Other Hot Drinks Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 20: Kenya Other Hot Drinks Market Growth Dynamics by Value, 2007–17
Figure 21: Kenya Other Hot Drinks Market Growth Dynamics by Volume, 2007–17
Figure 22: Kenya Hot Tea Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 23: Kenya Hot Tea Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 24: Kenya Hot Tea Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 25: Kenya Hot Tea Market Growth Dynamics by Value, 2007–17
Figure 26: Kenya Hot Tea Market Growth Dynamics by Volume, 2007–17
Figure 27: Kenya Soymilk Market Value (KES m) and Growth (Y-o-Y), 2007–17
Figure 28: Kenya Soymilk Average Consumer Price (KES) and Growth (Y-o-Y), 2007–17
Figure 29: Kenya Soymilk Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 30: Kenya Soymilk Market Growth Dynamics by Value, 2007–17
Figure 31: Kenya Soymilk Market Growth Dynamics by Volume, 2007–17
