Summary
Polish outbound trips have been growing fast in recent years, reaching 10.4 million in 2014. Although the Polish outbound market is still heavily dependent on visiting friends and family (VFR) travel (25% in 2014), it is an emerging market in Europe due to a robust economy and will grow with an annual average rate of 6.3% over the next few years to 14.1 million outbound trips in 2019.
Key Findings
Outbound spending increased by 7.1% in 2014, reaching US$8.7 billion, but a weak local currency will decrease total outbound expenditure in 2015. Joining the Euro would be beneficial for Poland as it would increase household incomes and give Polish tourists more purchasing power abroad
Poland has a well developed air network with many LCCs flying to and from the country. It is also improving its rail connectivity through the European Union funded Rail Baltica project which will connect Poland with the Baltic States and Finland
Germany is Polands largest destination market, with 1.5 million trips made in 2014; leisure being the main purpose of visit. Spain remains a popular sun and beach holiday destination for Polish tourists, with religious tourism being an important niche segment
Synopsis
Canadeans report “Source Market Insight: Poland” provides detailed information on the Polish outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
Detailed market analysis, information, and insights, including:
Historic and forecast tourist volumes and values covering Polands outbound tourism sector
Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
Detailed analysis of the market trends in Polands outbound tourism sector.
Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Polands Outbound Travel and Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table Of Contents
Snapshot
Outbound Trips by Purpose
Outbound Spending
Mode of Transport
Main Destination Markets
Destination Focus: Germany
Destination Focus: France and Spain
Visa Policies
Market Data
Definitions
Methodology
About Canadean
List Of Tables
Table 1 Key Statistics, 2014
Table 2: What were your main reasons for going on holiday?
Table 3: Outbound trips (in 000s)
Table 4: International departures by region (in 000's), 2010-2019
Table 5: International departures by purpose of visit (in 000's), 2010-2019
Table 6: International departures by country (in 000's), 2010-2019
Table 7: Overnight stays (in thousands), 2010-2019
Table 8: International departures by mode of transport (in 000's), 2010-2019
Table 9: Average length per outbound trip ( number of nights spent), 2010-2019
Table 10: Total outbound tourism expenditure by category (in PLN millions), 2010-2019
Table 11: Total outbound tourism expenditure by category (in US$ millions), 2010-2019
Table 12: Average outbound expenditure per resident by category (in PLN), 2010-2019
Table 13: Average outbound expenditure per resident by category (in US$), 2010-2019
List Of Figures
Figure 1: Outbound trips, by purpose of visit
Figure 2: Outbound expenditure (in US$)
Figure 3: Average outbound spending per resident
Figure 4: Outbound trips by mode of transport
Figure 5: Rail Baltica
Figure 6: Outbound trips to Germany
Figure 7: Outbound trips to Germany, by purpose of visit
Figure 8: Outbound trips to France and Spain
Figure 9: International visitors, Cathedral of Santiago de Compostela, July 2015
