Summary
Sports and Leisure Equipment Retailing in China - Market Summary and Forecasts provides a detailed analysis of both the historic and forecast market data of sports and leisure equipment retail sales across key channels in China.
Key Findings
- The retail market for sports and leisure equipment in China is likely to experience a healthy growth of 13.2% by 2019.
- Despite sluggish economic conditions, retail sector registers a significant growth
- A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailers expansion plans in tier lll and tier lV cities will drive further growth
- Online platform will be a key channel for retailing over the next five years
- By the end of 2019, online spending on the sports and leisure equipment market is estimated to grow at a CAGR of 30.70%.
Synopsis
Sports and Leisure Equipment Retailing in China - Market Summary and Forecasts is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in Chinas sports and leisure equipment retail market. It contains:
- Thorough analysis of consumer trends, and changing economic and population factors of the country
- Both qualitative and quantitative insights of the changing sports and leisure equipment retail dynamics with in-depth analysis of 2 product categories and 12 retail channels, until 2019
- An overview of key retailers operating across the product segment and their presence across channels
Reasons To Buy
Get immediate access to:
- Data coverage of 2 product categories that include Sports equipment, Toys and games in the Chinese sports and leisure equipment market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market
- Performance of individual product categories, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth
- Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand
- Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into Chinas booming retail space, ensure you have the insights to beat off the competition
- Analysis of key international and domestic players in sports and leisure equipment market - including store counts and revenues which will help to maximize your competitive edge and pinpoint opportunities to improve market share
Table Of Contents
1. Introduction
1.1 What is this Report About?
2. Executive Summary and Outlook
3. Market Context
3.1 A steady economy with major growth potential for retailers
3.1.1 Chinas economy is increasing despite a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Wage growth above inflation
3.1.5 Household consumption trebles driving spending power
3.2 Large population with growing prosperity makes China a big attraction for retail
4. Chinese Shoppers
4.1 From functional to emotional
4.2 More opportunity for niche brands and mass market retailers
4.3 Shopping - a leisure activity
4.4 Two major events drive retail spend in China
4.5 High adoption of smartphones and tablets for shopping
4.6 Counterfeiting forces consumers to trade up to premium for quality assurance
4.7 Tourism /travel increases awareness of international brands
4.7.1 China will be the largest Duty Free market in 2019
5. Doing business in China
5.1 Summary
5.2 Anti-corruption crackdown requires careful handling for foreign businesses
5.3 Complex licensing procedures a hindrance for foreign retailers
5.4 Favourable tax structure to encourage domestic and foreign investments
5.5 Impact of government regulations on the luxury market
6. Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Sports and Leisure Equipment
6.2 Sports and Leisure Equipment Category Overview
6.2.1 Sports and Leisure Equipment by Channel
6.2.2 Sports and Leisure Equipment by Category
6.3 Sports and Leisure Equipment Category Analysis
6.3.1 Sports Equipment
6.3.2 Toys and Games
6.4 Major Retailers
6.4.1 Sports and Leisure equipment retailers
7. Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: China Sports and Leisure Equipment Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 3: China Sports and Leisure Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 4: China Sports and Leisure Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 5: China Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 6: China Sports and Leisure Equipment Retail Segmentation (% value), by Channel Group, 2009-2019
Table 7: China Sports and Leisure Equipment Retail Sales (CNY bn), by Category, 2009-2014
Table 8: China Sports and Leisure Equipment Retail Sales Forecast (CNY bn), by Category 2014-2019
Table 9: China Sports and Leisure Equipment Retail Sales (US$ mn), by Category, 2009-2014
Table 10: China Sports and Leisure Equipment Retail Sales Forecast (US$ mn), by Category 2014-2019
Table 11: China Sports and Leisure Equipment Retail Segmentation (% value), by Category 2009-2019
Table 12: China Sports Equipment Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 13: China Sports Equipment Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 14: China Sports Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 15: China Sports Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 16: China Sports Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 17: China Toys and Games Retail Sales (CNY bn), by Channel Group, 2009-2014
Table 18: China Toys and Games Retail Sales Forecast (CNY bn), by Channel Group, 2014-2019
Table 19: China Toys and Games Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 20: China Toys and Games Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 21: China Toys and Games Retail Segmentation, by Channel Group, 2009-2019
Table 22: Key Sports and Leisure equipment Retailers in China
Table 23: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
Table 24: China Exchange Rate CNY -US$ (Annual Average), 2014-2019 Forecasts
Table 25: Conlumino Retail Channel Definitions
Table 26: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ Billion), 2008-2014E
Figure 2: Growth Rate of GDP (%), 2008-2014E
Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014E
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014E
Figure 7: Unemployment Rate (% of Total Labor Force), 2005-2014
Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014E
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014E
Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014E
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (CNY), 2006 and 2014
Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2010-2014
Figure 20: Single Day sales 2009-2014
Figure 21: M-tailing in China
Figure 22: Prime Destination for Chinese Tourists, 2009 and 2014
Figure 23: Major Cities with High Spend on Retail
Figure 24: Top 10 Duty Free markets by value, 2014 and 2019 (US$ billion)
Figure 25: Key Components of Doing Business in China Matrix
Figure 26: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 27: Key Market Entry Requirements for China 2014
Figure 28: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 29: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2014-2019
Figure 30: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 31: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 32: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 33: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 34: China Sports and Leisure Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 35: China Sports and Leisure Equipment Retail Market Dynamics, by Channel Group, 2009-2019
Figure 36: China Sports and Leisure Equipment Retail Sales and Forecast (CNY bn), by Category 2009-2019
Figure 37: China Sports and Leisure Equipment Retail Market Dynamics, by Category 2009-2019
Figure 38: China Sports Equipment Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 39: China Toys and Games Retail Sales and Forecast (CNY bn), by Channel Group, 2009-2019
Figure 40: The Triangulated Market Sizing Methodology
