Streaming Media 2003: Brand, User and Audience Share Analysis

Streaming Media 2003: Brand, User and Audience Share Analysis

Category : ICT & Media
Published On : February  2004
Pages : 151



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A comprehensive streaming media usage and audience analysis and market share report.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Streaming Video Market Growth and Analysis: 2003 1
    Total Video Streams Served Annually 1
    Percent Change in Video Stream Growth: 1999-2006 2
    Broadband and Narrowband Video Stream Growth Rate Comparison 3
    Broadband Streams to Unique Users: 2001 through 2003 4
    Streaming Video Content Category Comparison: 2003 5
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 5
    Average ATH for the Top Ten Internet Radio Sites 6
CHAPTER ONE 7
  Streaming Video Market Growth and Analysis: 2003 7
    Total Streams Served—1999-2006 8
    Total Video Streams Served Annually 8
    Video Streams Served: Annual Growth Rates 9
    Percent Change In Video Stream Growth: 1999 – 2006 10
    Comparison of Narrowband and Broadband Stream Growth: 1999-2006 10
    Historical and Forecast Streaming Video Usage: Narrowband and Broadband Streams 11
    Broadband and Narrowband Video Stream Growth Rate Comparison 12
    Narrowband Streams 1999-2006 (In Mil.) 13
    Narrowband Video Streams Served Annually 13
    Broadband Streams 2000-2006 (In Mil.) 14
    Broadband Video Streams Served Annually 14
    Broadband Streams to Unique Users Rose by 47.8% in 2003 14
    Broadband Streams Served to Unique Users: 2001 - 2003 15
    Broadband Streams Served to Unique Users: 2003 16
    Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site 19
CHAPTER TWO 21
  Content Category Analysis: 2003 21
  Streaming Video Content Category Definitions 21
    Film 21
    Internet Television 21
    News and Information 21
    General Entertainment 21
    Sports 22
    Music 22
    Video Streams Served By Content Category: Narrowband Estimates for 1999-2006 23
    Video Streams Served By Content Category: Broadband Estimates for 1999-2006 25
    Streaming Video Streams Served By Content Category: 1999-2006 27
    Historical Streaming Video Content Category Comparison: 1999-2006 27
    Content Category Market Share: an Analysis of 2003 28
    Streams by Content Category: 2003 28
    Streaming Video Content Category Comparison: 2003 28
    Category Breakout Analysis: 2003 28
    Film 28
    Total Film Views: 1999 through 2006 29
    Total Streaming Film Views 30
    Narrowband and Broadband Film Views 30
    Content Category Analysis by Month--2003 31
    Internet TV 41
    Total Internet TV Views: 1999 - 2006 41
    Total Internet Streaming TV Views 42
    Internet TV Views: Broadband and Narrowband Comparison 42
    Content Category Analysis by Month--2003 43
    News and Information 50
    Total News and Information Streams--1999-2006 50
    Total Streaming News and Information Views 51
    News and Information: Narrowband and Broadband Comparison 51
    Content Category Analysis by Month--2003 52
    General Entertainment 62
    Total General Entertainment Streams--1999-2006 62
    Total General Entertainment Streams 63
    General Entertainment: Narrowband and Broadband Stream Comparison 63
    Content Category Analysis by Month--2003 64
    Sports 74
    Total Sports Streams--1999-2006 74
    Total Sports Streams 75
    Sports: Narrowband and Broadband Comparison 75
    Content Category Analysis by Month--2003 76
    Music 85
    Total Music Video Streams--1999-2006 85
    Total Music Video Streams 86
    Music: Narrowband and Broadband Comparison 86
    Content Category Analysis by Month--2003 87
CHAPTER THREE 94
  The Top Ten Streaming Video Sites January 2001 through October 2003 94
    Market Overview: 2003 94
    Top Ten Streaming Video Sites, Networks and Destinations: 1st Quarter 2003 96
    Top Ten Streaming Video Networks, Destinations and Sites 99
  The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003 102
    Content and Brand Diversity 102
    It’s Still About Unique, Creative and Fun Content 103
    Top Ten Streaming Video Sites, Destinations, Networks and Channels 104
  Historical Analysis of the Top Ten Stream Video Sites, Networks and Aggregators: 2001 through 2003 108
    Streaming Video Growth: Top Ten Sites—2001-- 2003 108
    Average Number of Video Streams Served per Month 109
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001 110
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002 111
    Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams) 112
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 113
CHAPTER FOUR 114
  Internet Radio: Online-Only Brands Continue to Dominate the Market 114
    Average ATH for the Top Ten Internet Radio Sites 115
    The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--by Month Full Year 2002 116
    ATH for the Top Ten Internet Radio Sites 117
    Aggregate Tuning Hour Growth: 2002 and 2003 118
    AOL is a Successful Internet Radio Presence because it is both a Programmer and a Platform Interface 119
    AOL Radio ATH Usage 119
    Shoutcast ATH Usage: 2003 119
    Top Ten Internet Audio Sites, Destinations and Aggregators 121
  The Top Ten Internet Sites and Aggregators Log 140.7 Million Tuning Hours in November and December ’02 130
    Top Ten Internet Radio Sites, Destinations and Aggregators 131
    Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003 133
    Top Ten Internet Radio Sites, Destinations and Aggregators 135
  Database of Internet Radio Aggregate Tuning Hours: 2003 143
  Addendum: Database Of Streaming Video Sites, Networks and Destinations: 2003 Streaming Video Sites, Networks, Aggregators: Full Year 2003 Database 151
 
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