Video streams have grown from 284.6 million served in 1998 to 18 billion served in 2005. The report traces the evolution of video online from its very beginnings, with events such as the Internet baby birth in 1998, open heart surgeries, Space Shuttle launches and a scattering of music and news programming. This report is an anthology, chronology and forecasting resource, with extensive and complete eight year-over-year comparative analysis by site, network, content category, media brand and bit rate.
TABLE OF CONTENTS:
| OVERVIEW | 1 | |||
| Historical and Forecast Streaming Video | 1 | |||
| An 8-Year Transition From Quirky, Scarce Content to a Robust, Brand-Inspired Broadband Medium | 1 | |||
| Video Streams Served: 1998 - 2010 | 1 | |||
| Video Streams Served: 1998 - 2010 | 2 | |||
| Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 through 2010 | 2 | |||
| Broadband and Narrowband Streams Served Comparison and Analysis: 2000 - 2010 | 3 | |||
| Video Streams Served by Content Category - Narrowband Estimates for 1999-2010 | 4 | |||
| Video Streams Served by Content Category - Broadband Estimates for 1999-2010 | 6 | |||
| SECTION ONE | 9 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 1998 | 9 | |||
| Top Interactive Video Events 1998 | 10 | |||
| Year Over Year Comparisons | 12 | |||
| The Evolution of Streaming Video: On-Demand Vs. “Live” Viewing | 13 | |||
| On-Demand Vs. "Live" Viewing Patterns 1998-1999 Events | 14 | |||
| MSNBC.com "Live" Vs. On-Demand Viewing Patterns | 16 | |||
| Narrowband Streams and Unique User Analysis 1998-1999 | 18 | |||
| SECTION TWO | 19 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 1999 | 19 | |||
| The Emergence of the Bandwidth Services (CDN) Segment | 19 | |||
| Top Interactive Video Events 1999 | 20 | |||
| Top Streaming Channels, Networks, Events and Destinations--1999 | 26 | |||
| Content Category Analysis: 1999 | 37 | |||
| Content Category Summary Analysis: 1999 | 37 | |||
| Content Category Analysis: 1999 | 38 | |||
| Top Streaming Channels, Networks, Events and Destinations--1999 | 39 | |||
| SECTION THREE | 45 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2000 | 45 | |||
| The Emergence of Destination-Based Streaming Video and the True Cross-Platform Streaming Media Brand | 45 | |||
| Cross-Platform Programming 2000 | 46 | |||
| Streams to Unique Users: 1998/1999 - 2001 | 48 | |||
| Streams Served to Unique Users: 1998/1999 – 2001 | 49 | |||
| Totals Broadband and Narrowband Streams Served to Unique User Analysis 2000 | 50 | |||
| Broadband Streams Served and Unique Users: 2000 | 58 | |||
| On-Demand Vs. "Live" Viewing Patterns: 2000 | 61 | |||
| Top Interactive Video Events 2000 | 64 | |||
| Event video stream comparison | 66 | |||
| Content Category Share: Music Video At 26% | 66 | |||
| Content Category Viewing Share: 2000 | 66 | |||
| Content Category Analysis by Month--Calendar Year 2000 | 67 | |||
| Streaming Sites, Destinations, Channels, Networks and Events--Full Year 2000 | 107 | |||
| SECTION FOUR | 143 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2001 | 143 | |||
| Broadband Streams Make a Substantial Impact on Market Growth and Emerge as the Market’s Main Driver | 143 | |||
| Content Category Comparison: 2001 | 144 | |||
| Streaming Video Content Category Comparison: Full Year 2001 | 145 | |||
| Content Category Analysis by Month--Full Calendar Year 2001 | 146 | |||
| Streaming Video Consumption per Unique User Spikes in 2001 | 194 | |||
| Streams Served to Unique Users: 2001 | 194 | |||
| Broadband Users Revealed an Appetite for Broadband Video | 198 | |||
| Broadband Streams Served to Unique Users: 2001 | 199 | |||
| Streams Served to Unique Users: 2001 | 201 | |||
| The Top Ten Video Sites Averaged 80 Million Streams in 2001 | 204 | |||
| Streaming Video: The Top Ten Sites and Networks 2001 | 204 | |||
| Streaming Video Sites, Networks and Channels: Full Year 2001 | 205 | |||
| SECTION FIVE | 232 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2002 | 232 | |||
| Content Category Comparison: 2002 | 234 | |||
| Content Category Analysis by Month--Total Calendar Year 2002 | 235 | |||
| Broadband Streams Viewed per Unique User Remained Static at 6.9 Streams per Month per Site in 2002 | 288 | |||
| Broadband Streams to Unique Users: 2001 vs. 2002 | 288 | |||
| Broadband Streams Served to Unique Users: 2002 | 289 | |||
| Total Streams per Unique User Inch Up by 6.4% in 2002 | 292 | |||
| Total Streams Served per Unique User: 2002 vs. 2001 | 292 | |||
| Total Broadband and Narrowband Streams Served per Unique User: 2002 | 293 | |||
| The Top Ten Video Sites Averaged 166 Million Streams per Month in 2002 | 301 | |||
| Streaming Video: The Top Ten Sites and Networks 2002 | 301 | |||
| Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams) | 302 | |||
| Streaming Video Sites, Networks and Channels: Full Year 2002 | 303 | |||
| SECTION SIX | 336 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2003 | 336 | |||
| Video Streams Served: Annual Growth Rates | 337 | |||
| Content Category Market Share: An Analysis of 2003 | 337 | |||
| Content Category Video Viewing Share: 2003 | 337 | |||
| Category Share Analysis | 338 | |||
| Content Category Analysis by Month--2003 | 339 | |||
| Broadband Streams to Unique Users Rose by 47.8% in 2003 | 390 | |||
| Broadband Streams To Unique Users: 2001 through 2003 | 390 | |||
| Broadband Streams Served to Unique Users: 2003 | 391 | |||
| Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site | 394 | |||
| The top ten streaming video sites averaged 478 million streams served per month in 2003 | 396 | |||
| Average Number of Video Streams Served Per Month | 396 | |||
| The Top Ten Streaming Video Sites and Destinations: 1st Q 2003 | 398 | |||
| Top Ten Streaming Video Networks, Destinations and Sites | 400 | |||
| Top Ten Streaming Video Sites, Destinations, Networks and Channels | 403 | |||
| Historical Analysis of the Top Ten Streaming Video Sites, Networks and Aggregators: 2001 through 2003 | 408 | |||
| Streaming Video Growth: Top Ten Sites—2001-- 2003 | 408 | |||
| Streaming Video Sites, Networks, Aggregators: Full Year 2003 Database | 409 | |||
| SECTION SEVEN | 446 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2004 | 446 | |||
| Total Streams Served: Narrowband and Broadband 1999-2004 | 446 | |||
| Content Category Market Share: An Analysis of 2004 | 446 | |||
| Content Category Comparison: Full Year 2004 | 447 | |||
| Category Share Analysis | 447 | |||
| Streaming Video Viewing Share and Content Category Analysis by Month--2004 | 448 | |||
| Broadband Streams Served to Unique Users Rose by 36.3% in 2004 | 504 | |||
| Broadband Streams to Unique Users: 2001 – 2004 | 504 | |||
| Broadband Streams To Unique Users: 2001 through 2004 | 504 | |||
| Total Video Streams Served Per Unique User: 2001 – 2004 | 505 | |||
| Selected Sites and Channels | 506 | |||
| Top Ten Sites and Total Streams Served: Jan 2004 - Dec 2004 | 508 | |||
| The Top Ten Streaming Video Sites and Networks: 2004 | 509 | |||
| Streaming Video Sites, Networks, Aggregators: Full Year 2004 Database | 521 | |||
| SECTION EIGHT | 557 | |||
| Market Dynamics and Key Development Initiatives for Streaming Video 2005 | 557 | |||
| Total Streams Served: Narrowband and Broadband 1999-2010 | 558 | |||
| Content Category Analysis 2005: Music and News Dominate Usage Ratings | 558 | |||
| Category Share Analysis | 559 | |||
| Content Category Comparison: Full Year 2005 | 560 | |||
| Streaming Video Viewing Share and Content Category Analysis by Month--2005 | 561 | |||
| Broadband Streams per Unique User per Month Fall by 14% in 2005 | 627 | |||
| Broadband Video Streams Served per Unique User per Month: 2005 | 628 | |||
| Broadband Streams to Unique Users: 2001 – 2005 | 632 | |||
| Broadband Streams to Unique Users: 2001 through 2005 | 632 | |||
| Total Streams Served per Unique User: 2001 Through 2005 Comparison | 633 | |||
| Total Video Streams Served Per Unique User: 2001 – 2005 | 633 | |||
| Total Video Streams Served per Unique User per Month: Broadband and Narrowband Sites 2005 | 634 | |||
| The Top Ten Video Sites, Services and Networks Averaged 1 Billion Streams Served per Month in 2005 | 647 | |||
| Top Ten Sites and Total Streams Served: Jan 2004 - Dec 2005 | 648 | |||
| Average Video Streams per Month: The Top Ten Sites 2001 – 2005 | 648 | |||
| The Top Ten Streaming Video Sites and Networks: 2005 | 649 | |||
| Streaming Video Sites Networks and Destinations: Full Year Listing by Month 2005 | 662 |
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