Success: LOréal Préférence Mousse Absolue

Success: LOréal Préférence Mousse Absolue

Category : Consumer Goods
October  2013  Pages : 17



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Summary
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study explores the simple reality that making consumer tasks easier and simpler, whether via packaging or otherwise, remains a major draw-card for shoppers.
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