Summary
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study outlines how Lysol's Facebook campaign contributed to a 30% increase in Lysol's sales in 2012.
Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
Reasons To Buy
- Why is Lysol's Power andamp; Free Campaign considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from Lysol's success?
Key Highlights
Lysol's Power andamp; Free Facebook campaign was part of a multimedia campaign that contributed to a 30% increase in sales for Lysol in 2012.
In the US and UK alone, 49 million people play games on social networking sites such as Facebook multiple times a day. Lysol's success highlights how social gaming can be an effective "shopping disruption" tool to drive excitement in a less engaging household care category.
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