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Success: Popchips

Success: Popchips

Category : Consumer Goods
April  2013  Pages : 11

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Popchips' novel production technique has attracted health-conscious snackers and made it a highly successful snack brand.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Popchips considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends has this product innovation capitalized on?

- What can I learn from the success of Popchips?

Key Highlights
Rising health-consciousness is spurring demand for healthy snacks. One in three Americans feel guilty after snacking. As such, consumers want to snack healthily but also wish to downplay the negative connotations of snacking.
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