Summary
During May 14-16, 2013, our analyst Melanie Felgate presented at Vitafoods Europe in Geneva. See the presentation here: http://bit.ly/successes-and-failures-in-food-and-drinks.
Synopsis
- Discover Canadean's Successes and Failures series, examining which new products succeed in the market and why.
- View examples of product launches that have gone on to see runaway success or disappointing failure.
Reasons To Buy
- How are the concepts of success and failure defined in terms of consumer packaged goods?
- What kind of mistakes have led to failure in the market recently?
Key Highlights
Around 80% of new products fail. Understanding why products fail or succeed is crucial to the innovation process.
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