Synopsis
• Analysis of opinions drawn from leading beverage industry executives.
• Analysis on the global beverage industry suppliers' future investment in marketing and sales.
Scope
• The opinions and forward looking statements of 144 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• Key topics covered include future investment in marketing and sales in the global beverage industry.
Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry executives. It analyzes how future investment in marketing and sales in the global beverage industry are set to change in 2012–13. The report also provides data on suppliers future marketing and sales investment by region and by company turnover in the global beverage industry.
Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Beverage Industry: Suppliers' Future Investment in Marketing and Sales
2.1 Future investment in marketing and sales by region
2.2 Future investment in marketing and sales by company turnover
3 Appendix
3.1 Global Beverage Industry Survey Results – Closed Questions
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Total Global Beverage Manufacturers' Industry Survey Respondents, 2012
Table 2: Global Beverage Manufacturers’ Industry Respondents by Job Role (%), 2012
Table 3: Global Beverage Manufacturers' Industry Respondents by Region (%), 2012
Table 4: Global Beverage Manufacturers' Industry Respondents by Company Turnover (%), 2012
Table 5: Global Beverage Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Beverage Industry Supplier Respondents by Region (%), 2012
Table 7: Global Beverage Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Global Beverage Industry: Future Investment in Marketing and Sales (%), 2012
Table 9: Global Beverage Industry: Future Investment in Marketing and Sales by Region (%), 2012
Table 10: Global Beverage Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
Table 11: Global Beverage Industry Survey Results - Closed Questions
List Of Figures
Figure 1: Global Beverage Industry: Future Investment in Marketing and Sales (%), 2012
Figure 2: Global Beverage Industry: Future Investment in Marketing and Sales by Region (%), 2012
Figure 3: Global Beverage Industry: Future Investment in Marketing and Sales by Turnover (%), 2012
