Summary With growing trend of healthy living and decrease in spending power, the beer market witnessed slight increase. Swiss beer market continued to lose ground to foreign supplies fueled by the high value of the Swiss Franc. Lager remained the dominant beer type in the market with 94% of the total volume. The premium segment saw a growth of 1% as consumers looked to this segment for craft beers and premium regional brands. Key Findings - Strong beer experienced stagnation in 2015 after years of strong growth as consumers moved towards healthier hydration. - Discount stores saw an increase in consumption as more consumers tried to save money on their favorite beer brands or even to try new ones. - High Swiss franc affected the price of some of the super premium brands that made the brand out of reach of the lowest income consumers. Synopsis Canadean's Switzerland Beer Market Insights 2016 Report provides a complete overview of the Switzerland beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering... Research Beam Model: Research Beam Product ID: 741339 7000 USD New
Switzerland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
 
 

Switzerland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • Category : Food and Beverages
  • Published On : July   2016
  • Pages : 51
  • Publisher : Canadean
 
 
 
Summary
With growing trend of healthy living and decrease in spending power, the beer market witnessed slight increase. Swiss beer market continued to lose ground to foreign supplies fueled by the high value of the Swiss Franc. Lager remained the dominant beer type in the market with 94% of the total volume. The premium segment saw a growth of 1% as consumers looked to this segment for craft beers and premium regional brands.

Key Findings
- Strong beer experienced stagnation in 2015 after years of strong growth as consumers moved towards healthier hydration.

- Discount stores saw an increase in consumption as more consumers tried to save money on their favorite beer brands or even to try new ones.

- High Swiss franc affected the price of some of the super premium brands that made the brand out of reach of the lowest income consumers.

Synopsis
Canadean's Switzerland Beer Market Insights 2016 Report provides a complete overview of the Switzerland beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Switzerland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Switzerland beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Switzerland beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents
1.Data Revisions Summary
2.Executive Summary
3.Market Context
3.1 Market Parameters Tables
3.2 Legislation and Taxation Tables
4.Market Background Briefing
5.Market Update
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6.Brewer Profiles
7.Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map
List Of Tables
Table 1: Switzerland Population Size and Growth, 1987-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Switzerland Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2015
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 25: Beer Market Valuation (Local Currency), 2014-2016F
Table 26: Beer Consumption by Local Definition, 2012-2016F
Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 29: Beer Consumption by Type, 2012-2016F
Table 30: Beer Consumption by Geographic Scope, 2012-2016F
Table 31: Beer All Trademarks, 2011-2015
Table 32: Beer Brands by Local Definition, 2011-2015
Table 33: Beer Brands by Standard Price Segment, 2011-2015
Table 34: Beer Brands by Alcoholic Strength, 2011-2015
Table 35: Beer Brands by Type, 2011-2015
Table 36: Imported Brands by Origin, 2011-2015
Table 37: Beer Licensed Brands, 2011-2015
Table 38: Beer Private Label Brands, 2011-2015
Table 39: Beer Trademark Owners, 2011-2015
Table 40: Beer Local Operators, 2011-2015
Table 41: Beer leading Brewers/Importers, 2011-2015
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 44: Auslaendische Biere Brand Volumes 2011-2015
Table 45: Brauerei Falken Brand Volumes 2011-2015
Table 46: Brauerei H Müller Brand Volumes 2011-2015
Table 47: Brauerei Locher AG Brand Volumes 2011-2015
Table 48: FeldschlÖsschen Brand Volumes 2011-2015
Table 49: Heineken Switzerland Brand Volumes 2011-2015
Table 50: Ramseier Suisse Brand Volumes 2011-2015
Table 51: Rugenbräu Brand Volumes 2011-2015
Table 52: Schutzengarten Brand Volumes 2011-2015
Table 53: Sonnenbräu Brand Volumes 2011-2015
Lisst Of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
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