This report analyses the TV and video strategies of leading incumbent telecom operators.
Three segments are addressed, starting from the overall video business positioning and its evolution over time for each player, a presentation of actions taken in the connected TV environment in its broad sense (multiscreen, TV Everywhere and OTT video moves), and finally the delivery options selected by operators are presented (telco CDN, hybrid TV solutions, managed and OTT delivery options).
We finally stand in a two-sided market where operators can, on the one hand, provide premium TV exclusivity to address high-income households to promote upselling and cross-selling options and, on the other hand, propose deepening segmentation of video services, with more personalisation, to address lower-income households and the new generation.
1. Executive Summary
2. Methodology
3. Market framework
3.1. Main concepts of IP video
3.1.1. Delivery modes
3.1.2. Video formats
3.1.3. Internet delivery modes
3.2. IPTV rollout: the end of the golden days
3.3. OTT video usage is skyrocketing
4. Players TV & video positioning
4.1. AT&T
4.2. BT
4.3. Deutsche Telekom
4.4. KPN
4.5. Orange
4.6. Telecom Italia
4.7. Telefónica
4.8. Verizon
Reports tables and figures
Figure 1: Change in IPTV share of TV households worldwide, 2011-2015 (million)
Figure 2: Growth of IPTV households in the top European markets and in the USA, 2011-2015
Figure 3: Global IP Traffic by Application Category
Figure 4: DirecTV-AT&T value proposition
Figure 5: BT Vision accounts 1.2 million subscribers with steady net adds
Figure 6: Example of TV packages options for BT Broadband Infinity subscribers
Figure 7: UEFA content available for free to BT TV customers
Figure 8: BT Wholesale TV and content portfolio roadmap – 2014 - 2016
Figure 9: Deutsche Telekom TV customers in Europe, H1 2015
Figure 10: The Deutsche Telekom virtual STB/STB-less strategy
Figure 11: Deutsche Telekom CDN positioning
Figure 12: KPN and OTT video, a snapshot
Figure 13: Orange video devices in France
Figure 14: Telecom Italia activities
Figure 15: How Telecom Italia repositioned itself around pay-video services
Figure 16: TIM video service line-up
Figure 17: Yomvi, by Telefónica/Movistar+
Figure 18: Verizon end-to-end CDN product
