Synopsis
Canadean’s, "Tequila & Mezcal in China to 2016: Databook" contains detailed historic and forecast Tequila & Mezcal consumption analysis, segmented at a category level. It provides year on year growth figures for Tequila & Mezcal category in China, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the China alcoholic drinks value chain and for new players considering entering the market.
Scope
• Overview of the Tequila & Mezcal category in China
• Analysis on consumption of the Tequila & Mezcal category in China, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Tequila & Mezcal category in China
• Historic and forecast consumption value of the Tequila & Mezcal category in China by alcoholic strength and by price segments
Summary
This report is the result of Canadean’s extensive market research covering the Tequila & Mezcal category in China. It provides detailed historic and forecast consumption volume and values, at channel level. "Tequila & Mezcal in China to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Tequila & Mezcal category in China.
Reasons To Buy
• Provides you with important figures on consumption of the Tequila & Mezcal category in China
• Allows you to analyze the Tequila & Mezcal category in China with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 China Tequila & Mezcal Market Analysis
2.1 Tequila & Mezcal Market Consumption Analysis, 2006–16
2.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16
2.1.2 Tequila & Mezcal Market Value Analysis, 2006–16
2.2 Tequila & Mezcal Consumption by Major Brands (Top 10)
2.3 Tequila & Mezcal Consumption by Channels
2.3.1 Tequila & Mezcal Consumption by Channel, 2006–16
2.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16
2.3.3 Tequila & Mezcal On-premise Consumption, 2006–16
2.4 Tequila & Mezcal Consumption by Price Segment, 2006–16
2.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer
List Of Table
Table 1: Volume Units for Spirits Market
Table 2: China Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: China Tequila & Mezcal Market Value (CNY m) and Growth (Y-o-Y), 2006–11
Table 4: China Tequila & Mezcal Market Value (CNY m) and Growth (Y-o-Y), 2011–16
Table 5: China Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 6: China Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 7: China Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Table 8: China Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11
Table 9: China Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16
Table 10: China Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Table 11: China Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Table 12: China Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11
Table 13: China Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16
Table 14: China Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 15: China Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: China Tequila & Mezcal Market Value (CNY m) and Growth (Y-o-Y), 2006–16
Figure 4: China Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11
Figure 5: China Tequila & Mezcal Consumption (Liters m) by Channel, 2006–16
Figure 6: China Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16
Figure 7: China Tequila & Mezcal On-premise Consumption (Liters m), 2006–16
Figure 8: China Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–16
Figure 9: China Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–16
