Synopsis
The Future of the Feminine Hygiene Market in Italy to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Feminine Hygiene consumption trends in Italy, historic and forecast Feminine Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Feminine Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Scope
Detailed category coverage is provided, covering five product segments that include: Internal Cleansers & Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors & Blades.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Feminine Hygiene market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Feminine Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Feminine Hygiene Market Analysis, 2007–17
2.1 Feminine Hygiene Value Analysis, 2007–17
2.1.1 Overall Feminine Hygiene Market Value, 2007–17
2.1.2 Feminine Hygiene Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Feminine Hygiene, 2007–17
2.2 Feminine Hygiene Volume Analysis, 2007–17
2.2.1 Overall Feminine Hygiene Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Feminine Hygiene, 2007–17
2.2.3 Feminine Hygiene Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Feminine Hygiene, 2007–17
3 Italy Internal Cleansers & Sprays Market Analysis, 2007–17
3.1 Internal Cleansers & Sprays Value Analysis, 2007–17
3.1.1 Internal Cleansers & Sprays Market by Value, 2007–17
3.1.2 Average Consumer Price/Unit – Internal Cleansers & Sprays, 2007–17
3.2 Internal Cleansers & Sprays Volume Analysis, 2007–17
3.2.1 Internal Cleansers & Sprays Market by Volume, 2007–17
3.3 Market Growth Dynamics – Internal Cleansers & Sprays, 2007–17
3.3.1 Internal Cleansers & Sprays Market Growth Dynamics by Value, 2007–17
3.3.2 Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2007–17
3.4 Internal Cleansers & Sprays Brand Analysis, 2009–12
3.5 Internal Cleansers & Sprays Distribution Channel Analysis, 2009–12
4 Italy Pantiliners and Shields Market Analysis, 2007–17
4.1 Pantiliners and Shields Value Analysis, 2007–17
4.1.1 Pantiliners and Shields Market by Value, 2007–17
4.1.2 Average Consumer Price/Unit – Pantiliners and Shields, 2007–17
4.2 Pantiliners and Shields Volume Analysis, 2007–17
4.2.1 Pantiliners and Shields Market by Volume, 2007–17
4.3 Market Growth Dynamics – Pantiliners and Shields, 2007–17
4.3.1 Pantiliners and Shields Market Growth Dynamics by Value, 2007–17
4.3.2 Pantiliners and Shields Market Growth Dynamics by Volume, 2007–17
4.4 Pantiliners and Shields Brand Analysis, 2009–12
4.5 Pantiliners and Shields Distribution Channel Analysis, 2009–12
5 Italy Sanitary Pads Market Analysis, 2007–17
5.1 Sanitary Pads Value Analysis, 2007–17
5.1.1 Sanitary Pads Market by Value, 2007–17
5.1.2 Average Consumer Price/Unit – Sanitary Pads, 2007–17
5.2 Sanitary Pads Volume Analysis, 2007–17
5.2.1 Sanitary Pads Market by Volume, 2007–17
5.3 Market Growth Dynamics – Sanitary Pads, 2007–17
5.3.1 Sanitary Pads Market Growth Dynamics by Value, 2007–17
5.3.2 Sanitary Pads Market Growth Dynamics by Volume, 2007–17
5.4 Sanitary Pads Brand Analysis, 2009–12
5.5 Sanitary Pads Distribution Channel Analysis, 2009–12
6 Italy Tampons Market Analysis, 2007–17
6.1 Tampons Value Analysis, 2007–17
6.1.1 Tampons Market by Value, 2007–17
6.1.2 Average Consumer Price/Unit – Tampons, 2007–17
6.2 Tampons Volume Analysis, 2007–17
6.2.1 Tampons Market by Volume, 2007–17
6.3 Market Growth Dynamics – Tampons, 2007–17
6.3.1 Tampons Market Growth Dynamics by Value, 2007–17
6.3.2 Tampons Market Growth Dynamics by Volume, 2007–17
6.4 Tampons Brand Analysis, 2009–12
6.5 Tampons Distribution Channel Analysis, 2009–12
7 Italy Women’s Disposable Razors & Blades Market Analysis, 2007–17
7.1 Women’s Disposable Razors & Blades Value Analysis, 2007–17
7.1.1 Women’s Disposable Razors & Blades Market by Value, 2007–17
7.1.2 Average Consumer Price/Unit – Women’s Disposable Razors & Blades, 2007–17
7.2 Women’s Disposable Razors & Blades Volume Analysis, 2007–17
7.2.1 Women’s Disposable Razors & Blades Market by Volume, 2007–17
7.3 Market Growth Dynamics – Women’s Disposable Razors & Blades, 2007–17
7.3.1 Women’s Disposable Razors & Blades Market Growth Dynamics by Value, 2007–17
7.3.2 Women’s Disposable Razors & Blades Market Growth Dynamics by Volume, 2007–17
7.4 Women’s Disposable Razors & Blades Brand Analysis, 2009–12
7.5 Women’s Disposable Razors & Blades Distribution Channel Analysis, 2009–12
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Category Definitions - Feminine Hygiene Market
Table 2: Distribution Channel Definitions - Feminine Hygiene Market
Table 3: Volume Units for Feminine Hygiene Market
Table 4: Italy Exchange Rate EUR – USD (Annual Average), 2007 – 2012
Table 5: Italy Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 6: Italy Feminine Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Italy Feminine Hygiene Market Value (EUR m) by Category, 2007–12
Table 8: Italy Feminine Hygiene Market Value (EUR m) by Category, 2012–17
Table 9: Italy Feminine Hygiene Market Value (USD m) by Category, 2007–12
Table 10: Italy Feminine Hygiene Market Value (USD m) by Category, 2012–17
Table 11: Italy Feminine Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (EUR m)
Table 12: Italy Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 13: Italy Per-capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17
Table 14: Italy Feminine Hygiene Market Volume (Units m) by Category, 2007–12
Table 15: Italy Feminine Hygiene Market Volume (Units m) by Category, 2012–17
Table 16: Italy Feminine Hygiene Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Units m)
Table 17: Italy Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 18: Italy Internal Cleansers & Sprays Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 19: Italy Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 20: Italy Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 21: Italy Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 22: Italy Internal Cleansers & Sprays Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 23: Italy Internal Cleansers & Sprays Market Value by Brands (EUR m), 2009–12
Table 24: Italy Internal Cleansers & Sprays Market Value by Brands (USD m), 2009–12
Table 25: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 2009–12
Table 26: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (USD m), 2009–12
Table 27: Italy Pantiliners and Shields Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 28: Italy Pantiliners and Shields Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 29: Italy Pantiliners and Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 30: Italy Pantiliners and Shields Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 31: Italy Pantiliners and Shields Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 32: Italy Pantiliners and Shields Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 33: Italy Pantiliners and Shields Market Value by Brands (EUR m), 2009–12
Table 34: Italy Pantiliners and Shields Market Value by Brands (USD m), 2009–12
Table 35: Italy Pantiliners and Shields Market Value by Distribution Channel (EUR m), 2009–12
Table 36: Italy Pantiliners and Shields Market Value by Distribution Channel (USD m), 2009–12
Table 37: Italy Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 38: Italy Sanitary Pads Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 39: Italy Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 40: Italy Sanitary Pads Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 41: Italy Sanitary Pads Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 42: Italy Sanitary Pads Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 43: Italy Sanitary Pads Market Value by Brands (EUR m), 2009–12
Table 44: Italy Sanitary Pads Market Value by Brands (USD m), 2009–12
Table 45: Italy Sanitary Pads Market Value by Distribution Channel (EUR m), 2009–12
Table 46: Italy Sanitary Pads Market Value by Distribution Channel (USD m), 2009–12
Table 47: Italy Tampons Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 48: Italy Tampons Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 49: Italy Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 50: Italy Tampons Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 51: Italy Tampons Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 52: Italy Tampons Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 53: Italy Tampons Market Value by Brands (EUR m), 2009–12
Table 54: Italy Tampons Market Value by Brands (USD m), 2009–12
Table 55: Italy Tampons Market Value by Distribution Channel (EUR m), 2009–12
Table 56: Italy Tampons Market Value by Distribution Channel (USD m), 2009–12
Table 57: Italy Women’s Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 58: Italy Women’s Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 59: Italy Women’s Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 60: Italy Women’s Disposable Razors & Blades Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Table 61: Italy Women’s Disposable Razors & Blades Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 62: Italy Women’s Disposable Razors & Blades Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments
Table 63: Italy Women’s Disposable Razors & Blades Market Value by Brands (EUR m), 2009–12
Table 64: Italy Women’s Disposable Razors & Blades Market Value by Brands (USD m), 2009–12
Table 65: Italy Women’s Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2009–12
Table 66: Italy Women’s Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2009–12
List Of Figures
Figure 1: Italy Feminine Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 2: Italy Feminine Hygiene Market Value (EUR m) by Category, 2007–17
Figure 3: Italy Feminine Hygiene Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Italy Feminine Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 5: Italy Per-Capita Feminine Hygiene Consumption (Unit/head & Y-o-Y growth), 2007–17
Figure 6: Italy Feminine Hygiene Market Volume (Units m) by Category, 2007–17
Figure 7: Italy Feminine Hygiene Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Italy Internal Cleansers & Sprays Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 9: Italy Internal Cleansers & Sprays Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 10: Italy Internal Cleansers & Sprays Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 11: Italy Internal Cleansers & Sprays Market Growth Dynamics by Value, 2007–17
Figure 12: Italy Internal Cleansers & Sprays Market Growth Dynamics by Volume, 2007–17
Figure 13: Italy Internal Cleansers & Sprays Market Value by Brands (EUR m), 2009–12
Figure 14: Italy Internal Cleansers & Sprays Market Value by Distribution Channel (EUR m), 2009–12
Figure 15: Italy Pantiliners and Shields Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 16: Italy Pantiliners and Shields Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 17: Italy Pantiliners and Shields Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 18: Italy Pantiliners and Shields Market Growth Dynamics by Value, 2007–17
Figure 19: Italy Pantiliners and Shields Market Growth Dynamics by Volume, 2007–17
Figure 20: Italy Pantiliners and Shields Market Value by Brands (EUR m), 2009–12
Figure 21: Italy Pantiliners and Shields Market Value by Distribution Channel (EUR m), 2009–12
Figure 22: Italy Sanitary Pads Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 23: Italy Sanitary Pads Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 24: Italy Sanitary Pads Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 25: Italy Sanitary Pads Market Growth Dynamics by Value, 2007–17
Figure 26: Italy Sanitary Pads Market Growth Dynamics by Volume, 2007–17
Figure 27: Italy Sanitary Pads Market Value by Brands (EUR m), 2009–12
Figure 28: Italy Sanitary Pads Market Value by Distribution Channel (EUR m), 2009–12
Figure 29: Italy Tampons Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 30: Italy Tampons Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 31: Italy Tampons Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 32: Italy Tampons Market Growth Dynamics by Value, 2007–17
Figure 33: Italy Tampons Market Growth Dynamics by Volume, 2007–17
Figure 34: Italy Tampons Market Value by Brands (EUR m), 2009–12
Figure 35: Italy Tampons Market Value by Distribution Channel (EUR m), 2009–12
Figure 36: Italy Women’s Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 37: Italy Women’s Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 38: Italy Women’s Disposable Razors & Blades Market Volume (Units m) and Growth (Y-o-Y), 2007–17
Figure 39: Italy Women’s Disposable Razors & Blades Market Growth Dynamics by Value, 2007–17
Figure 40: Italy Women’s Disposable Razors & Blades Market Growth Dynamics by Volume, 2007–17
Figure 41: Italy Women’s Disposable Razors & Blades Market Value by Brands (EUR m), 2009–12
Figure 42: Italy Women’s Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2009–12
