Synopsis
• The Future of the Make-up Market in Germany, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Make-up consumption trends in Germany, historic and forecast Make-up consumption volumes and values at market and category level, brand share and distribution channel data.
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Make-up sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering four product segments that include: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Make-up market in Germany and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the German Make-up market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Make-up in Germany.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Germany Make-up Market Analysis by Value
2.1 Overall Make-up Market Value, 2006-16
2.2 Make-up Market Value Growth Dynamics
2.3 Make-up Market Value by Category, 2006-16
2.4 Make-up Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Germany Eye Make-up Market Analysis
3.1 Market Growth Dynamics-Eye Make-up, 2006-16
3.1.1 Eye Make-up Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Eye Make-up Market Growth Dynamics by Value, 2006-16
3.2 Eye Make-up Consumption Analysis, 2006-16
3.2.1 Eye Make-up Consumption by Volume, 2006-16
3.2.2 Eye Make-up Consumption by Segments, 2006-16
3.3 Eye Make-up Market Value Analysis, 2006-16
3.3.1 Eye Make-up Market by Value, 2006-16
3.3.2 Average Consumer Price/ Kg - Eye Make-up, 2006-16
3.3.3 Eye Make-up Market Value by Segments, 2006-16
3.4 Eyeliner Market Analysis, 2006-16
3.4.1 Eyeliner Market by Volume, 2006-16
3.4.2 Eyeliner Market by Value, 2006-16
3.5 Eye shadow Market Analysis, 2006-16
3.5.1 Eye shadow Market by Volume, 2006-16
3.5.2 Eye shadow Market by Value, 2006-16
3.6 Mascara Market Analysis, 2006-16
3.6.1 Mascara Market by Volume, 2006-16
3.6.2 Mascara Market by Value, 2006-16
3.7 Other Eye Make-up Market Analysis, 2006-16
3.7.1 Other Eye Make-up Market by Volume, 2006-16
3.7.2 Other Eye Make-up Market by Value, 2006-16
3.8 Eye Make-up Market Volume Analysis by Brands, 2008-11
3.9 Eye Make-up Market Value by Distribution Channel, 2008-11
4 Germany Face Make-up Market Analysis
4.1 Market Growth Dynamics- Face Make-up, 2006-16
4.1.1 Face Make-up Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Face Make-up Market Growth Dynamics by Value, 2006-16
4.2 Face Make-up Consumption Analysis, 2006-16
4.2.1 Face Make-up Consumption by Volume, 2006-16
4.2.2 Face Make-up Consumption by Segments, 2006-16
4.3 Face Make-up Market Value Analysis, 2006-16
4.3.1 Face Make-up Market by Value, 2006-16
4.3.2 Average Consumer Price/ Kg - Face Make-up, 2006-16
4.3.3 Face Make-up Value by Segments, 2006-16
4.4 Blusher Market Analysis, 2006-16
4.4.1 Blusher Market by Volume, 2006-16
4.4.2 Blusher Market by Value, 2006-16
4.5 Face Powder Market Analysis, 2006-16
4.5.1 Face Powder Market by Volume, 2006-16
4.5.2 Face Powder Market by Value, 2006-16
4.6 Foundation Market Analysis, 2006-16
4.6.1 Foundation Market by Volume, 2006-16
4.6.2 Foundation Market by Value, 2006-16
4.7 Other Face Make-up Market Analysis, 2006-16
4.7.1 Other Face Make-up Market by Volume, 2006-16
4.7.2 Other Face Make-up Market by Value, 2006-16
4.8 Face Make-up Market Volume Analysis by Brands, 2008-11
4.9 Face Make-up Market Value by Distribution Channel, 2008-11
5 Germany Lip Make-up Market Analysis
5.1 Market Growth Dynamics- Lip Make-up, 2006-16
5.1.1 Lip Make-up Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Lip Make-up Market Growth Dynamics by Value, 2006-16
5.2 Lip Make-up Consumption Analysis, 2006-16
5.2.1 Lip Make-up Consumption by Volume, 2006-16
5.2.2 Lip Make-up Consumption by Segments, 2006-16
5.3 Lip Make-up Market Value Analysis, 2006-16
5.3.1 Lip Make-up Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Lip Make-up, 2006-16
5.3.3 Lip Make-up Market Value by Segments, 2006-16
5.4 Lip Gloss Market Analysis, 2006-16
5.4.1 Lip Gloss Market by Volume, 2006-16
5.4.2 Lip Gloss Market by Value, 2006-16
5.5 Lip liner Market Analysis, 2006-16
5.5.1 Lip liner Market by Volume, 2006-16
5.5.2 Lip liner Market by Value, 2006-16
5.6 Lipstick Market Analysis, 2006-16
5.6.1 Lipstick Market by Volume, 2006-16
5.6.2 Lipstick Market by Value, 2006-16
5.7 Other Lip Make-up Market Analysis, 2006-16
5.7.1 Other Lip Make-up Market by Volume, 2006-16
5.7.2 Other Lip Make-up Market by Value, 2006-16
5.8 Lip Make-up Market Volume Analysis by Brands, 2008-11
5.9 Lip Make-up Market Value by Distribution Channel, 2008-11
6 Germany Nail Make-up Market Analysis
6.1.1 Nail Make-up Growth Dynamics (Volume Analysis), 2006-16
6.1.2 Nail Make-up Market Growth Dynamics by Value, 2006-16
6.2 Nail Make-up Consumption Analysis, 2006-16
6.2.1 Nail Make-up Consumption by Volume, 2006-16
6.3 Nail Make-up Market Value Analysis, 2006-16
6.3.1 Nail Make-up Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Nail Make-up, 2006-16
6.4 Nail Make-up Market Volume Analysis by Brands, 2008-11
6.5 Nail Make-up Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Make-up Market
Table 2: Germany Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Germany Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Germany Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Germany Make-up Market Value (EUR m) by Category, 2006-11
Table 6: Germany Make-up Market Value (EUR m) by Category, 2011-16
Table 7: Germany Make-up Market Value (USD m) by Category, 2006-11
Table 8: Germany Make-up Market Value (USD m) by Category, 2011-16
Table 9: Germany Make-up Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Germany Make-up Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Germany Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 12: Germany Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Germany Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 14: Germany Eye Make-up Consumption (Kg m) by Segments, 2006-11
Table 15: Germany Eye Make-up Consumption (Kg m) by Segments, 2011-16
Table 16: Germany Eye Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 17: Germany Eye Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Germany Eye Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 19: Germany Eye Make-up Market Value (EUR m) by Segments, 2006-11
Table 20: Germany Eye Make-up Market Value (EUR m) by Segments, 2011-16
Table 21: Germany Eye Make-up Market Value (USD m) by Segments, 2006-11
Table 22: Germany Eye Make-up Market Value (USD m) by Segments, 2011-16
Table 23: Germany Eyeliner Market by Volume (Kg m), 2006-16
Table 24: Germany Eyeliner Market by Value (EUR m), 2006-16
Table 25: Germany Eyeliner Market by Value (USD m), 2006-16
Table 26: Germany Eye shadow Market by Volume (Kg m), 2006-16
Table 27: Germany Eye shadow Market by Value (EUR m), 2006-16
Table 28: Germany Eye shadow Market by Value (USD m), 2006-16
Table 29: Germany Mascara Market by Volume (Kg m), 2006-16
Table 30: Germany Mascara Market by Value (EUR m), 2006-16
Table 31: Germany Mascara Market by Value (USD m), 2006-16
Table 32: Germany Other Eye Make-up Market by Volume (Kg m), 2006-16
Table 33: Germany Other Eye Make-up Market by Value (EUR m), 2006-16
Table 34: Germany Other Eye Make-up Market by Value (USD m), 2006-16
Table 35: Germany Eye Make-up Market Volume by Brands (Kg m), 2008-11
Table 36: Germany Eye Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Germany Eye Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 38: Germany Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 39: Germany Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 40: Germany Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 41: Germany Face Make-up Consumption (Kg m) by Segments, 2006-11
Table 42: Germany Face Make-up Consumption (Kg m) by Segments, 2011-16
Table 43: Germany Face Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 44: Germany Face Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 45: Germany Face Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 46: Germany Face Make-up Market Value (EUR m) by Segments, 2006-11
Table 47: Germany Face Make-up Market Value (EUR m) by Segments, 2011-16
Table 48: Germany Face Make-up Market Value (USD m) by Segments, 2006-11
Table 49: Germany Face Make-up Market Value (USD m) by Segments, 2011-16
Table 50: Germany Blusher Market by Volume (Kg m), 2006-16
Table 51: Germany Blusher Market by Value (EUR m), 2006-16
Table 52: Germany Blusher Market by Value (USD m), 2006-16
Table 53: Germany Face Powder Market by Volume (Kg m), 2006-16
Table 54: Germany Face Powder Market by Value (EUR m), 2006-16
Table 55: Germany Face Powder Market by Value (USD m), 2006-16
Table 56: Germany Foundation Market by Volume (Kg m), 2006-16
Table 57: Germany Foundation Market by Value (EUR m), 2006-16
Table 58: Germany Foundation Market by Value (USD m), 2006-16
Table 59: Germany Other Face Make-up Market by Volume (Kg m), 2006-16
Table 60: Germany Other Face Make-up Market by Value (EUR m), 2006-16
Table 61: Germany Other Face Make-up Market by Value (USD m), 2006-16
Table 62: Germany Face Make-up Market Volume by Brands (Kg m), 2008-11
Table 63: Germany Face Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 64: Germany Face Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 65: Germany Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 66: Germany Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 67: Germany Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 68: Germany Lip Make-up Consumption (Liters m) by Segments, 2006-11
Table 69: Germany Lip Make-up Consumption (Liters m) by Segments, 2011-16
Table 70: Germany Lip Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 71: Germany Lip Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 72: Germany Lip Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 73: Germany Lip Make-up Market Value (EUR m) by Segments, 2006-11
Table 74: Germany Lip Make-up Market Value (EUR m) by Segments, 2011-16
Table 75: Germany Lip Make-up Market Value (USD m) by Segments, 2006-11
Table 76: Germany Lip Make-up Market Value (USD m) by Segments, 2011-16
Table 77: Germany Lip Gloss Market by Volume (Liters m), 2006-16
Table 78: Germany Lip Gloss Market by Value (EUR m), 2006-16
Table 79: Germany Lip Gloss Market by Value (USD m), 2006-16
Table 80: Germany Lip liner Market by Volume (Liters m), 2006-16
Table 81: Germany Lip liner Market by Value (EUR m), 2006-16
Table 82: Germany Lip liner Market by Value (USD m), 2006-16
Table 83: Germany Lipstick Market by Volume (Liters m), 2006-16
Table 84: Germany Lipstick Market by Value (EUR m), 2006-16
Table 85: Germany Lipstick Market by Value (USD m), 2006-16
Table 86: Germany Other Lip Make-up Market by Volume (Liters m), 2006-16
Table 87: Germany Other Lip Make-up Market by Value (EUR m), 2006-16
Table 88: Germany Other Lip Make-up Market by Value (USD m), 2006-16
Table 89: Germany Lip Make-up Market Volume by Brands (Liters m), 2008-11
Table 90: Germany Lip Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 91: Germany Lip Make-up Value by Distribution Channel (USD m), 2008-11
Table 92: Germany Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 93: Germany Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 94: Germany Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 95: Germany Nail Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 96: Germany Nail Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 97: Germany Nail Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 98: Germany Nail Make-up Market Volume by Brands (Liters m), 2008-11
Table 99: Germany Nail Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 100: Germany Nail Make-up Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Germany Make-up Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Germany Make-up Market Value (EUR m) by Category, 2006-16
Figure 5: Germany Make-up Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Germany Eye Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Eye Make-up Market Growth Dynamics by Value, 2006-16
Figure 8: Germany Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 9: Germany Eye Make-up Consumption (Kg m) by Segments, 2006-16
Figure 10: Germany Eye Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 11: Germany Eye Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 12: Eye Make-up Market Value (EUR m) by Segments, 2006-16
Figure 13: Germany Eyeliner Market by Volume (Kg m), 2006-16
Figure 14: Germany Eyeliner Market by Value (EUR m), 2006-16
Figure 15: Germany Eye shadow Market by Volume (Kg m), 2006-16
Figure 16: Germany Eye shadow Market by Value (EUR m), 2006-16
Figure 17: Germany Mascara Market by Volume (Kg m), 2006-16
Figure 18: Germany Mascara Market by Value (EUR m), 2006-16
Figure 19: Germany Other Eye Make-up Market by Volume (Kg m), 2006-16
Figure 20: Germany Other Eye Make-up Market by Value (EUR m), 2006-16
Figure 21: Germany Eye Make-up Market Volume by Brands (Kg m), 2008-11
Figure 22: Germany Eye Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 23: Germany Face Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 24: Germany Face Make-up Market Growth Dynamics by Value, 2006-16
Figure 25: Germany Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 26: Germany Face Make-up Consumption (Kg m) by Segments, 2006-16
Figure 27: Germany Face Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 28: Germany Face Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 29: Germany Face Make-up Market Value (EUR m) by Segments, 2006-16
Figure 30: Germany Blusher Market by Volume (Kg m), 2006-16
Figure 31: Germany Blusher Market by Value (EUR m), 2006-16
Figure 32: Germany Face Powder Market by Volume (Kg m), 2006-16
Figure 33: Germany Face Powder Market by Value (EUR m), 2006-16
Figure 34: Germany Foundation Market by Volume (Kg m), 2006-16
Figure 35: Germany Foundation Market by Value (EUR m), 2006-16
Figure 36: Germany Other Face Make-up Market by Volume (Kg m), 2006-16
Figure 37: Germany Other Face Make-up Market by Value (EUR m), 2006-16
Figure 38: Germany Face Make-up Market Volume by Brands (Kg m), 2008-11
Figure 39: Germany Face Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 40: Germany Lip Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 41: Germany Lip Make-up Market Growth Dynamics by Value (EUR m), 2006-16
Figure 42: Germany Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 43: Germany Lip Make-up Consumption (Liters m) by Segments, 2006-16
Figure 44: Germany Lip Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 45: Germany Lip Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 46: Germany Lip Make-up Market Value (EUR m) by Segments, 2006-16
Figure 47: Germany Lip Gloss Market by Volume (Liters m), 2006-16
Figure 48: Germany Lip Gloss Market by Value (EUR m), 2006-16
Figure 49: Germany Lip liner Market by Volume (Liters m), 2006-16
Figure 50: Germany Lip liner Market by Value (EUR m), 2006-16
Figure 51: Germany Lipstick Market by Volume (Liters m), 2006-16
Figure 52: Germany Lipstick Market by Value (EUR m), 2006-16
Figure 53: Germany Other Lip Make-up Market by Volume (Liters m), 2006-16
Figure 54: Germany Other Lip Make-up Market by Value (EUR m), 2006-16
Figure 55: Germany Lip Make-up Market Volume by Brands (Liters m), 2008-11
Figure 56: Germany Lip Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 57: Germany Nail Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 58: Germany Nail Make-up Market Growth Dynamics by Value (EUR m), 2006-16
Figure 59: Germany Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 60: Germany Nail Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 61: Germany Nail Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 62: Germany Nail Make-up Market Volume by Brands (Liters m), 2008-11
Figure 63: Germany Nail Make-up Market Value by Distribution Channel (EUR m), 2008-11
