Synopsis
• The Future of the Make-up Market in Italy, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Make-up consumption trends in Italy, historic and forecast Make-up consumption volumes and values at market and category level, brand share and distribution channel data.
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Make-up sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering four product segments that include: Eye Make-up, Face Make-up, Lip Make-up and Nail Make-up.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Make-up market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Italian Make-up market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Make-up in Italy.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Make-up Market Analysis by Value
2.1 Overall Make-up Market Value, 2006-16
2.2 Make-up Market Value Growth Dynamics
2.3 Make-up Market Value by Category, 2006-16
2.4 Make-up Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Eye Make-up Market Analysis
3.1 Market Growth Dynamics-Eye Make-up, 2006-16
3.1.1 Eye Make-up Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Eye Make-up Market Growth Dynamics by Value, 2006-16
3.2 Eye Make-up Consumption Analysis, 2006-16
3.2.1 Eye Make-up Consumption by Volume, 2006-16
3.2.2 Eye Make-up Consumption by Segments, 2006-16
3.3 Eye Make-up Market Value Analysis, 2006-16
3.3.1 Eye Make-up Market by Value, 2006-16
3.3.2 Average Consumer Price/ Kg - Eye Make-up, 2006-16
3.3.3 Eye Make-up Market Value by Segments, 2006-16
3.4 Eyeliner Market Analysis, 2006-16
3.4.1 Eyeliner Market by Volume, 2006-16
3.4.2 Eyeliner Market by Value, 2006-16
3.5 Eye shadow Market Analysis, 2006-16
3.5.1 Eye shadow Market by Volume, 2006-16
3.5.2 Eye shadow Market by Value, 2006-16
3.6 Mascara Market Analysis, 2006-16
3.6.1 Mascara Market by Volume, 2006-16
3.6.2 Mascara Market by Value, 2006-16
3.7 Other Eye Make-up Market Analysis, 2006-16
3.7.1 Other Eye Make-up Market by Volume, 2006-16
3.7.2 Other Eye Make-up Market by Value, 2006-16
3.8 Eye Make-up Market Volume Analysis by Brands, 2008-11
3.9 Eye Make-up Market Value by Distribution Channel, 2008-11
4 Italy Face Make-up Market Analysis
4.1 Market Growth Dynamics- Face Make-up, 2006-16
4.1.1 Face Make-up Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Face Make-up Market Growth Dynamics by Value, 2006-16
4.2 Face Make-up Consumption Analysis, 2006-16
4.2.1 Face Make-up Consumption by Volume, 2006-16
4.2.2 Face Make-up Consumption by Segments, 2006-16
4.3 Face Make-up Market Value Analysis, 2006-16
4.3.1 Face Make-up Market by Value, 2006-16
4.3.2 Average Consumer Price/ Kg - Face Make-up, 2006-16
4.3.3 Face Make-up Value by Segments, 2006-16
4.4 Blusher Market Analysis, 2006-16
4.4.1 Blusher Market by Volume, 2006-16
4.4.2 Blusher Market by Value, 2006-16
4.5 Face Powder Market Analysis, 2006-16
4.5.1 Face Powder Market by Volume, 2006-16
4.5.2 Face Powder Market by Value, 2006-16
4.6 Foundation Market Analysis, 2006-16
4.6.1 Foundation Market by Volume, 2006-16
4.6.2 Foundation Market by Value, 2006-16
4.7 Other Face Make-up Market Analysis, 2006-16
4.7.1 Other Face Make-up Market by Volume, 2006-16
4.7.2 Other Face Make-up Market by Value, 2006-16
4.8 Face Make-up Market Volume Analysis by Brands, 2008-11
4.9 Face Make-up Market Value by Distribution Channel, 2008-11
5 Italy Lip Make-up Market Analysis
5.1 Market Growth Dynamics- Lip Make-up, 2006-16
5.1.1 Lip Make-up Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Lip Make-up Market Growth Dynamics by Value, 2006-16
5.2 Lip Make-up Consumption Analysis, 2006-16
5.2.1 Lip Make-up Consumption by Volume, 2006-16
5.2.2 Lip Make-up Consumption by Segments, 2006-16
5.3 Lip Make-up Market Value Analysis, 2006-16
5.3.1 Lip Make-up Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Lip Make-up, 2006-16
5.3.3 Lip Make-up Market Value by Segments, 2006-16
5.4 Lip Gloss Market Analysis, 2006-16
5.4.1 Lip Gloss Market by Volume, 2006-16
5.4.2 Lip Gloss Market by Value, 2006-16
5.5 Lip liner Market Analysis, 2006-16
5.5.1 Lip liner Market by Volume, 2006-16
5.5.2 Lip liner Market by Value, 2006-16
5.6 Lipstick Market Analysis, 2006-16
5.6.1 Lipstick Market by Volume, 2006-16
5.6.2 Lipstick Market by Value, 2006-16
5.7 Other Lip Make-up Market Analysis, 2006-16
5.7.1 Other Lip Make-up Market by Volume, 2006-16
5.7.2 Other Lip Make-up Market by Value, 2006-16
5.8 Lip Make-up Market Volume Analysis by Brands, 2008-11
5.9 Lip Make-up Market Value by Distribution Channel, 2008-11
6 Italy Nail Make-up Market Analysis
6.1 Market Growth Dynamics- Nail Make-up, 2006-16
6.1.1 Nail Make-up Growth Dynamics (Volume Analysis), 2006-16
6.1.2 Nail Make-up Market Growth Dynamics by Value, 2006-16
6.2 Nail Make-up Consumption Analysis, 2006-16
6.2.1 Nail Make-up Consumption by Volume, 2006-16
6.3 Nail Make-up Market Value Analysis, 2006-16
6.3.1 Nail Make-up Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Nail Make-up, 2006-16
6.4 Nail Make-up Market Volume Analysis by Brands, 2008-11
6.5 Nail Make-up Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Make-up Market
Table 2: Italy Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Italy Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Italy Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Italy Make-up Market Value (EUR m) by Category, 2006-11
Table 6: Italy Make-up Market Value (EUR m) by Category, 2011-16
Table 7: Italy Make-up Market Value (USD m) by Category, 2006-11
Table 8: Italy Make-up Market Value (USD m) by Category, 2011-16
Table 9: Italy Make-up Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Italy Make-up Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Italy Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 12: Italy Eye Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Italy Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 14: Italy Eye Make-up Consumption (Kg m) by Segments, 2006-11
Table 15: Italy Eye Make-up Consumption (Kg m) by Segments, 2011-16
Table 16: Italy Eye Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 17: Italy Eye Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Italy Eye Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 19: Italy Eye Make-up Market Value (EUR m) by Segments, 2006-11
Table 20: Italy Eye Make-up Market Value (EUR m) by Segments, 2011-16
Table 21: Italy Eye Make-up Market Value (USD m) by Segments, 2006-11
Table 22: Italy Eye Make-up Market Value (USD m) by Segments, 2011-16
Table 23: Italy Eyeliner Market by Volume (Kg m), 2006-16
Table 24: Italy Eyeliner Market by Value (EUR m), 2006-16
Table 25: Italy Eyeliner Market by Value (USD m), 2006-16
Table 26: Italy Eye shadow Market by Volume (Kg m), 2006-16
Table 27: Italy Eye shadow Market by Value (EUR m), 2006-16
Table 28: Italy Eye shadow Market by Value (USD m), 2006-16
Table 29: Italy Mascara Market by Volume (Kg m), 2006-16
Table 30: Italy Mascara Market by Value (EUR m), 2006-16
Table 31: Italy Mascara Market by Value (USD m), 2006-16
Table 32: Italy Other Eye Make-up Market by Volume (Kg m), 2006-16
Table 33: Italy Other Eye Make-up Market by Value (EUR m), 2006-16
Table 34: Italy Other Eye Make-up Market by Value (USD m), 2006-16
Table 35: Italy Eye Make-up Market Volume by Brands (Kg m), 2008-11
Table 36: Italy Eye Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Italy Eye Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 38: Italy Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 39: Italy Face Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 40: Italy Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 41: Italy Face Make-up Consumption (Kg m) by Segments, 2006-11
Table 42: Italy Face Make-up Consumption (Kg m) by Segments, 2011-16
Table 43: Italy Face Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 44: Italy Face Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 45: Italy Face Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 46: Italy Face Make-up Market Value (EUR m) by Segments, 2006-11
Table 47: Italy Face Make-up Market Value (EUR m) by Segments, 2011-16
Table 48: Italy Face Make-up Market Value (USD m) by Segments, 2006-11
Table 49: Italy Face Make-up Market Value (USD m) by Segments, 2011-16
Table 50: Italy Blusher Market by Volume (Kg m), 2006-16
Table 51: Italy Blusher Market by Value (EUR m), 2006-16
Table 52: Italy Blusher Market by Value (USD m), 2006-16
Table 53: Italy Face Powder Market by Volume (Kg m), 2006-16
Table 54: Italy Face Powder Market by Value (EUR m), 2006-16
Table 55: Italy Face Powder Market by Value (USD m), 2006-16
Table 56: Italy Foundation Market by Volume (Kg m), 2006-16
Table 57: Italy Foundation Market by Value (EUR m), 2006-16
Table 58: Italy Foundation Market by Value (USD m), 2006-16
Table 59: Italy Other Face Make-up Market by Volume (Kg m), 2006-16
Table 60: Italy Other Face Make-up Market by Value (EUR m), 2006-16
Table 61: Italy Other Face Make-up Market by Value (USD m), 2006-16
Table 62: Italy Face Make-up Market Volume by Brands (Kg m), 2008-11
Table 63: Italy Face Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 64: Italy Face Make-up Market Value by Distribution Channel (USD m), 2008-11
Table 65: Italy Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 66: Italy Lip Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 67: Italy Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 68: Italy Lip Make-up Consumption (Liters m) by Segments, 2006-11
Table 69: Italy Lip Make-up Consumption (Liters m) by Segments, 2011-16
Table 70: Italy Lip Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 71: Italy Lip Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 72: Italy Lip Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 73: Italy Lip Make-up Market Value (EUR m) by Segments, 2006-11
Table 74: Italy Lip Make-up Market Value (EUR m) by Segments, 2011-16
Table 75: Italy Lip Make-up Market Value (USD m) by Segments, 2006-11
Table 76: Italy Lip Make-up Market Value (USD m) by Segments, 2011-16
Table 77: Italy Lip Gloss Market by Volume (Liters m), 2006-16
Table 78: Italy Lip Gloss Market by Value (EUR m), 2006-16
Table 79: Italy Lip Gloss Market by Value (USD m), 2006-16
Table 80: Italy Lip liner Market by Volume (Liters m), 2006-16
Table 81: Italy Lip liner Market by Value (EUR m), 2006-16
Table 82: Italy Lip liner Market by Value (USD m), 2006-16
Table 83: Italy Lipstick Market by Volume (Liters m), 2006-16
Table 84: Italy Lipstick Market by Value (EUR m), 2006-16
Table 85: Italy Lipstick Market by Value (USD m), 2006-16
Table 86: Italy Other Lip Make-up Market by Volume (Liters m), 2006-16
Table 87: Italy Other Lip Make-up Market by Value (EUR m), 2006-16
Table 88: Italy Other Lip Make-up Market by Value (USD m), 2006-16
Table 89: Italy Lip Make-up Market Volume by Brands (Liters m), 2008-11
Table 90: Italy Lip Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 91: Italy Lip Make-up Value by Distribution Channel (USD m), 2008-11
Table 92: Italy Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 93: Italy Nail Make-up Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 94: Italy Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 95: Italy Nail Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 96: Italy Nail Make-up Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 97: Italy Nail Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 98: Italy Nail Make-up Market Volume by Brands (Liters m), 2008-11
Table 99: Italy Nail Make-up Market Value by Distribution Channel (EUR m), 2008-11
Table 100: Italy Nail Make-up Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Italy Make-up Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Italy Make-up Market Value (EUR m) by Category, 2006-16
Figure 5: Italy Make-up Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Italy Eye Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Eye Make-up Market Growth Dynamics by Value, 2006-16
Figure 8: Italy Eye Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 9: Italy Eye Make-up Consumption (Kg m) by Segments, 2006-16
Figure 10: Italy Eye Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 11: Italy Eye Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 12: Eye Make-up Market Value (EUR m) by Segments, 2006-16
Figure 13: Italy Eyeliner Market by Volume (Kg m), 2006-16
Figure 14: Italy Eyeliner Market by Value (EUR m), 2006-16
Figure 15: Italy Eye shadow Market by Volume (Kg m), 2006-16
Figure 16: Italy Eye shadow Market by Value (EUR m), 2006-16
Figure 17: Italy Mascara Market by Volume (Kg m), 2006-16
Figure 18: Italy Mascara Market by Value (EUR m), 2006-16
Figure 19: Italy Other Eye Make-up Market by Volume (Kg m), 2006-16
Figure 20: Italy Other Eye Make-up Market by Value (EUR m), 2006-16
Figure 21: Italy Eye Make-up Market Volume by Brands (Kg m), 2008-11
Figure 22: Italy Eye Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 23: Italy Face Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 24: Italy Face Make-up Market Growth Dynamics by Value, 2006-16
Figure 25: Italy Face Make-up Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 26: Italy Face Make-up Consumption (Kg m) by Segments, 2006-16
Figure 27: Italy Face Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 28: Italy Face Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 29: Italy Face Make-up Market Value (EUR m) by Segments, 2006-16
Figure 30: Italy Blusher Market by Volume (Kg m), 2006-16
Figure 31: Italy Blusher Market by Value (EUR m), 2006-16
Figure 32: Italy Face Powder Market by Volume (Kg m), 2006-16
Figure 33: Italy Face Powder Market by Value (EUR m), 2006-16
Figure 34: Italy Foundation Market by Volume (Kg m), 2006-16
Figure 35: Italy Foundation Market by Value (EUR m), 2006-16
Figure 36: Italy Other Face Make-up Market by Volume (Kg m), 2006-16
Figure 37: Italy Other Face Make-up Market by Value (EUR m), 2006-16
Figure 38: Italy Face Make-up Market Volume by Brands (Kg m), 2008-11
Figure 39: Italy Face Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 40: Italy Lip Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 41: Italy Lip Make-up Market Growth Dynamics by Value (EUR m), 2006-16
Figure 42: Italy Lip Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 43: Italy Lip Make-up Consumption (Liters m) by Segments, 2006-16
Figure 44: Italy Lip Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 45: Italy Lip Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 46: Italy Lip Make-up Market Value (EUR m) by Segments, 2006-16
Figure 47: Italy Lip Gloss Market by Volume (Liters m), 2006-16
Figure 48: Italy Lip Gloss Market by Value (EUR m), 2006-16
Figure 49: Italy Lip liner Market by Volume (Liters m), 2006-16
Figure 50: Italy Lip liner Market by Value (EUR m), 2006-16
Figure 51: Italy Lipstick Market by Volume (Liters m), 2006-16
Figure 52: Italy Lipstick Market by Value (EUR m), 2006-16
Figure 53: Italy Other Lip Make-up Market by Volume (Liters m), 2006-16
Figure 54: Italy Other Lip Make-up Market by Value (EUR m), 2006-16
Figure 55: Italy Lip Make-up Market Volume by Brands (Liters m), 2008-11
Figure 56: Italy Lip Make-up Market Value by Distribution Channel (EUR m), 2008-11
Figure 57: Italy Nail Make-up Market Growth Dynamics (Volume Analysis), 2006-16
Figure 58: Italy Nail Make-up Market Growth Dynamics by Value (EUR m), 2006-16
Figure 59: Italy Nail Make-up Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 60: Italy Nail Make-up Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 61: Italy Nail Make-up Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 62: Italy Nail Make-up Market Volume by Brands (Liters m), 2008-11
Figure 63: Italy Nail Make-up Market Value by Distribution Channel (EUR m), 2008-11
