Synopsis
• The Future of the Male Toiletries Market in Germany, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Male Toiletries consumption trends in Germany, historic and forecast Male Toiletries consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Male Toiletries sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering four product segments that include: Men's Disposable Razors & Blades, Post-Shave Cosmetics - Men's, Pre-Shave Cosmetics and Aftershaves & Colognes - Men's.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Male Toiletries market in Germany and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the German Male Toiletries market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Male Toiletries in Germany.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Germany Male Toiletries Market Analysis by Value
2.1 Overall Male Toiletries Market Value, 2006-16
2.2 Male Toiletries Market Value Growth Dynamics
2.3 Male Toiletries Market Value by Category, 2006-16
2.4 Male Toiletries Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Germany Men's Disposable Razors & Blades Market Analysis
3.1 Market Growth Dynamics- Men's Disposable Razors & Blades, 2006-16
3.1.1 Men's Disposable Razors & Blades Growth Dynamics by Volume, 2006-16
3.1.2 Men's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
3.2 Men's Disposable Razors & Blades Consumption Analysis, 2006-16
3.2.1 Men's Disposable Razors & Blades Consumption by Volume, 2006-16
3.3 Men's Disposable Razors & Blades Market Value Analysis, 2006-16
3.3.1 Men's Disposable Razors & Blades Market by Value, 2006-16
3.3.2 Average Consumer Price/ Unit - Men's Disposable Razors & Blades, 2006-16
3.4 Men's Disposable Razors & Blades Market Volume Analysis by Brands, 2008-11
3.5 Men's Disposable Razors & Blades Market Value by Distribution Channel, 2008-11
4 Germany Post-Shave Cosmetics - Men's -Market Analysis
4.1 Market Growth Dynamics- Post-Shave Cosmetics - Men's, 2006-16
4.1.1 Post-Shave Cosmetics - Men's Growth Dynamics by Volume, 2006-16
4.1.2 Post-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
4.2 Post-Shave Cosmetics - Men's Consumption Analysis, 2006-16
4.2.1 Post-Shave Cosmetics - Men's Consumption by Volume, 2006-16
4.3 Post-Shave Cosmetics - Men's-Market Value Analysis, 2006-16
4.3.1 Post-Shave Cosmetics - Men's Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Post-Shave Cosmetics - Men's, 2006-16
4.4 Post-Shave Cosmetics - Men's-Market Volume Analysis by Brands, 2008-11
4.5 Post-Shave Cosmetics - Men's-Market Value by Distribution Channel, 2008-11
5 Germany Pre-Shave Cosmetics - Men's Market Analysis
5.1 Market Growth Dynamics- Pre-Shave Cosmetics - Men's, 2006-16
5.1.1 Pre-Shave Cosmetics - Men's Growth Dynamics by Volume, 2006-16
5.1.2 Pre-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
5.2 Pre-Shave Cosmetics - Men's Consumption Analysis, 2006-16
5.2.1 Pre-Shave Cosmetics - Men's Consumption by Volume, 2006-16
5.3 Pre-Shave Cosmetics - Men's Market Value Analysis, 2006-16
5.3.1 Pre-Shave Cosmetics - Men's Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Pre-Shave Cosmetics - Men's, 2006-16
5.4 Pre-Shave Cosmetics - Men's Market Volume Analysis by Brands, 2008-11
5.5 Pre-Shave Cosmetics - Men's Market Value by Distribution Channel, 2008-11
6 Germany Aftershaves & Colognes Market Analysis
6.1 Market Growth Dynamics- Aftershaves & Colognes, 2006-16
6.1.1 Aftershaves & Colognes Growth Dynamics by Volume, 2006-16
6.1.2 Aftershaves & Colognes Market Growth Dynamics by Value, 2006-16
6.2 Aftershaves & Colognes Consumption Analysis, 2006-16
6.2.1 Aftershaves & Colognes Consumption by Volume, 2006-16
6.3 Aftershaves & Colognes Market Value Analysis, 2006-16
6.3.1 Aftershaves & Colognes Market by Value, 2006-16
6.3.2 Average Consumer Price/ Liter - Aftershaves & Colognes, 2006-16
6.4 Aftershaves & Colognes Market Volume Analysis by Brands, 2008-11
6.5 Aftershaves & Colognes Market Value by Distribution Channel, 2008-11
7 Methodology
7.1 About Canadean
7.2 Disclaimer
List Of Table
Table 1: Volume Units for Male Toiletries Market
Table 2: Germany Male Toiletries Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Germany Male Toiletries Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Germany Male Toiletries Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Germany Male Toiletries Market Value (EUR m) by Category, 2006-11
Table 6: Germany Male Toiletries Market Value (EUR m) by Category, 2011-16
Table 7: Germany Male Toiletries Market Value (USD m) by Category, 2006-11
Table 8: Germany Male Toiletries Market Value (USD m) by Category, 2011-16
Table 9: Germany Male Toiletries Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: Germany Male Toiletries Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: Germany Men's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 12: Germany Men's Disposable Razors & Blades Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR)
Table 13: Germany Men's Disposable Razors & Blades Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 14: Germany Men's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 15: Germany Men's Disposable Razors & Blades Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 16: Germany Men's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 17: Germany Men's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Table 18: Germany Men's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
Table 19: Germany Men's Disposable Razors & Blades Market Value by Distribution Channel (USD m), 2008-11
Table 20: Germany Post-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 21: Germany Post-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 22: Germany Post-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 23: Germany Post-Shave Cosmetics - Men's-Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 24: Germany Post-Shave Cosmetics - Men's- Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 25: Germany Post-Shave Cosmetics - Men's- Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 26: Germany Post-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Table 27: Germany Post-Shave Cosmetics - Men's-Market Value by Distribution Channel (EUR m), 2008-11
Table 28: Germany Post-Shave Cosmetics - Men's Market Value by Distribution Channel (USD m), 2008-11
Table 29: Germany Pre-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 30: Germany Pre-Shave Cosmetics - Men's Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 31: Germany Pre-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 32: Germany Pre-Shave Cosmetics - Men's Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 33: Germany Pre-Shave Cosmetics - Men's Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 34: Germany Pre-Shave Cosmetics - Men's Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 35: Germany Pre-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Table 36: Germany Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (EUR m), 2008-11
Table 37: Germany Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (USD m), 2008-11
Table 38: Germany Aftershaves & Colognes Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 39: Germany Aftershaves & Colognes Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 40: Germany Aftershaves & Colognes Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 41: Germany Aftershaves & Colognes Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 42: Germany Aftershaves & Colognes Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 43: Germany Aftershaves & Colognes Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 44: Germany Aftershaves & Colognes Market Volume by Brands (Liters m), 2008-11
Table 45: Germany Aftershaves & Colognes Market Value by Distribution Channel (EUR m), 2008-11
Table 46: Germany Aftershaves & Colognes Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Germany Male Toiletries Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Germany Male Toiletries Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Germany Male Toiletries Market Value (EUR m) by Category, 2006-16
Figure 5: Germany Male Toiletries Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Germany Men's Disposable Razors & Blades Market Growth Dynamics by Volume, 2006-16
Figure 7: Men's Disposable Razors & Blades Market Growth Dynamics by Value, 2006-16
Figure 8: Germany Men's Disposable Razors & Blades Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 9: Germany Men's Disposable Razors & Blades Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 10: Germany Men's Disposable Razors & Blades Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 11: Germany Men's Disposable Razors & Blades Market Volume by Brands (Units m), 2008-11
Figure 12: Germany Men's Disposable Razors & Blades Market Value by Distribution Channel (EUR m), 2008-11
Figure 13: Germany Post-Shave Cosmetics - Men's Market Growth Dynamics by Volume, 2006-16
Figure 14: Germany Post-Shave Cosmetics - Men's Market Growth Dynamics by Value, 2006-16
Figure 15: Germany Post-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 16: Germany Post-Shave Cosmetics - Men's-Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 17: Germany Post-Shave Cosmetics - Men's- Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 18: Germany Post-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Figure 19: Germany Post-Shave Cosmetics - Men's- Market Value by Distribution Channel (EUR m), 2008-11
Figure 20: Germany Pre-Shave Cosmetics - Men's Market Growth Dynamics by Volume, 2006-16
Figure 21: Germany Pre-Shave Cosmetics - Men's Market Growth Dynamics by Value (EUR m), 2006-16
Figure 22: Germany Pre-Shave Cosmetics - Men's Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 23: Germany Pre-Shave Cosmetics - Men's Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 24: Germany Pre-Shave Cosmetics - Men's Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 25: Germany Pre-Shave Cosmetics - Men's Market Volume by Brands (Liters m), 2008-11
Figure 26: Germany Pre-Shave Cosmetics - Men's Market Value by Distribution Channel (EUR m), 2008-11
Figure 27: Germany Aftershaves & Colognes Market Growth Dynamics by Volume, 2006-16
Figure 28: Germany Aftershaves & Colognes Market Growth Dynamics by Value (EUR m), 2006-16
Figure 29: Germany Aftershaves & Colognes Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 30: Germany Aftershaves & Colognes Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 31: Germany Aftershaves & Colognes Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 32: Germany Aftershaves & Colognes Market Volume by Brands (Liters m), 2008-11
Figure 33: Germany Aftershaves & Colognes Market Value by Distribution Channel (EUR m), 2008-11
