• The Future of the Oral Hygiene Market in Italy, to 2016 is the result of Canadean’s extensive market research • The report presents detailed analysis on the Oral Hygiene consumption trends in Italy, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data • This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments are showing growth in the coming years... Research Beam Model: Research Beam Product ID: 69589 875 USD New
The Future of the Oral Hygiene Market in Italy, to 2016
 
 

The Future of the Oral Hygiene Market in Italy, to 2016

  • Category : Healthcare
  • Published On : April   2012
  • Pages : 122
  • Publisher : Canadean
 
 
 
Synopsis
• The Future of the Oral Hygiene Market in Italy, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Oral Hygiene consumption trends in Italy, historic and forecast Oral Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Oral Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering six product segments that include: Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads, Toothpaste and Breath Fresheners (Non Confectionery).

Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Oral Hygiene market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies

What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Italian Oral Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Oral Hygiene market in Italy.

Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Oral Hygiene Market Analysis by Value
2.1 Overall Oral Hygiene Market Value, 2006-16
2.2 Oral Hygiene Market Growth Dynamics
2.3 Oral Hygiene Market Value by Category, 2006-16
2.4 Oral Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Dental Floss Market Analysis
3.1 Market Growth Dynamics-Dental Floss, 2006-16
3.1.1 Dental Floss Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Dental Floss Market Growth Dynamics by Value, 2006-16
3.2 Dental Floss Consumption Analysis, 2006-16
3.2.1 Dental Floss Consumption by Volume, 2006-16
3.2.2 Dental Floss Consumption by Segments, 2006-16
3.3 Dental Floss Market Value Analysis, 2006-16
3.3.1 Dental Floss Market by Value, 2006-16
3.3.2 Average Consumer Price/ Unit - Dental Floss, 2006-16
3.3.3 Dental Floss Market Value by Segments, 2006-16
3.4 Flossing Tape Market Analysis, 2006-16
3.4.1 Flossing Tape Market by Volume, 2006-16
3.4.2 Flossing Tape Market by Value, 2006-16
3.5 Unwaxed Dental Floss Market Analysis, 2006-16
3.5.1 Unwaxed Dental Floss Market by Volume, 2006-16
3.5.2 Unwaxed Dental Floss Market by Value, 2006-16
3.6 Waxed Dental Floss Market Analysis, 2006-16
3.6.1 Waxed Dental Floss Market by Volume, 2006-16
3.6.2 Waxed Dental Floss Market by Value, 2006-16
3.7 Dental Floss Market Volume Analysis by Brands, 2008-11
3.8 Dental Floss Market Value by Distribution Channel, 2008-11
4 Italy Denture Care Market Analysis
4.1 Market Growth Dynamics- Denture Care, 2006-16
4.1.1 Denture Care Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Denture Care Market Growth Dynamics by Value, 2006-16
4.2 Denture Care Consumption Analysis, 2006-16
4.2.1 Denture Care Consumption by Volume, 2006-16
4.2.2 Denture Care Consumption by Segments, 2006-16
4.3 Denture Care Market Value Analysis, 2006-16
4.3.1 Denture Care Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Denture Care, 2006-16
4.3.3 Denture Care Value by Segments, 2006-16
4.4 Denture Cleansers Market Analysis, 2006-16
4.4.1 Denture Cleansers Market by Volume, 2006-16
4.4.2 Denture Cleansers Market by Value, 2006-16
4.5 Denture Fixatives Market Analysis, 2006-16
4.5.1 Denture Fixatives Market by Volume, 2006-16
4.5.2 Denture Fixatives Market by Value, 2006-16
4.6 Other Denture Care Products Market Analysis, 2006-16
4.6.1 Other Denture Care Products Market by Volume, 2006-16
4.6.2 Other Denture Care Products Market by Value, 2006-16
4.7 Denture Care Market Volume Analysis by Brands, 2008-11
4.8 Denture Care Market Value by Distribution Channel, 2008-11
5 Italy Mouthwash Market Analysis
5.1 Market Growth Dynamics- Mouthwash, 2006-16
5.1.1 Mouthwash Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Mouthwash Market Growth Dynamics by Value, 2006-16
5.2 Mouthwash Consumption Analysis, 2006-16
5.2.1 Mouthwash Consumption by Volume, 2006-16
5.2.2 Mouthwash Consumption by Segments, 2006-16
5.3 Mouthwash Market Value Analysis, 2006-16
5.3.1 Mouthwash Market by Value, 2006-16
5.3.2 Average Consumer Price/ Liter - Mouthwash, 2006-16
5.3.3 Mouthwash Market Value by Segments, 2006-16
5.4 Medicinal Mouthwash Market Analysis, 2006-16
5.4.1 Medicinal Mouthwash Market by Volume, 2006-16
5.4.2 Medicinal Mouthwash Market by Value, 2006-16
5.5 Standard Mouthwash Market Analysis, 2006-16
5.5.1 Standard Mouthwash Market by Volume, 2006-16
5.5.2 Standard Mouthwash Market by Value, 2006-16
5.6 Mouthwash Market Volume Analysis by Brands, 2008-11
5.7 Mouthwash Market Value by Distribution Channel, 2008-11
6 Italy Toothbrushes & Replacement Heads Market Analysis
6.1 Market Growth Dynamics- Toothbrushes & Replacement Heads, 2006-16
6.1.1 Toothbrushes & Replacement Heads Growth Dynamics (Volume Analysis), 2006-16
6.1.2 Toothbrushes & Replacement Heads Market Growth Dynamics by Value, 2006-16
6.2 Toothbrushes & Replacement Heads Consumption Analysis, 2006-16
6.2.1 Toothbrushes & Replacement Heads Consumption by Volume, 2006-16
6.2.2 Toothbrushes & Replacement Heads Consumption by Segments, 2006-16
6.3 Toothbrushes & Replacement Heads Market Value Analysis, 2006-16
6.3.1 Toothbrushes & Replacement Heads Market by Value, 2006-16
6.3.2 Average Consumer Price/ Unit - Toothbrushes & Replacement Heads, 2006-16
6.3.3 Toothbrushes & Replacement Heads Market Value by Segments, 2006-16
6.4 Manual Toothbrushes Market Analysis, 2006-16
6.4.1 Manual Toothbrushes Market by Volume, 2006-16
6.4.2 Manual Toothbrushes Market by Value, 2006-16
6.5 Replacement Heads Market Analysis, 2006-16
6.5.1 Replacement Heads Market by Volume, 2006-16
6.5.2 Replacement Heads Market by Value, 2006-16
6.6 Toothbrushes & Replacement Heads Market Volume Analysis by Brands, 2008-11
6.7 Toothbrushes & Replacement Heads Market Value by Distribution Channel, 2008-11
7 Italy Toothpaste Market Analysis
7.1 Market Growth Dynamics- Toothpaste, 2006-16
7.1.1 Toothpaste Growth Dynamics (Volume Analysis), 2006-16
7.1.2 Toothpaste Market Growth Dynamics by Value, 2006-16,
7.2 Toothpaste Consumption Analysis, 2006-16
7.2.1 Toothpaste Consumption by Volume, 2006-16
7.2.2 Toothpaste Consumption by Segments, 2006-16
7.3 Toothpaste Market Value Analysis, 2006-16
7.3.1 Toothpaste Market by Value, 2006-16
7.3.2 Average Consumer Price/ Liter - Toothpaste, 2006-16
7.3.3 Toothpaste Market Value by Segments, 2006-16
7.4 Bicarbonate of Soda Toothpaste Market Analysis, 2006-16
7.4.1 Bicarbonate of Soda Toothpaste Market by Volume, 2006-16
7.4.2 Bicarbonate of Soda Toothpaste Market by Value, 2006-16
7.5 Cosmetic Toothpaste Market Analysis, 2006-16
7.5.1 Cosmetic Toothpaste Market by Volume, 2006-16
7.5.2 Cosmetic Toothpaste Market by Value, 2006-16
7.6 Specialist Toothpaste Market Analysis, 2006-16
7.6.1 Specialist Toothpaste Market by Volume, 2006-16
7.6.2 Specialist Toothpaste Market by Value, 2006-16
7.7 Standard Toothpaste Market Analysis, 2006-16
7.7.1 Standard Toothpaste Market by Volume, 2006-16
7.7.2 Standard Toothpaste Market by Value, 2006-16
7.8 Toothpaste Market Volume Analysis by Brands, 2008-11
7.9 Toothpaste Market Value by Distribution Channel, 2008-11
8 Italy Breath Fresheners (non-confectionery) Market Analysis
8.1 Market Growth Dynamics- Breath Fresheners (non-confectionery), 2006-16
8.1.1 Breath Fresheners (non-confectionery) Growth Dynamics (Volume Analysis), 2006-16
8.1.2 Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, 2006-16
8.2 Breath Fresheners (non-confectionery) Consumption Analysis, 2006-16
8.2.1 Breath Fresheners (non-confectionery) Consumption by Volume, 2006-16
8.3 Breath Fresheners (non-confectionery) Market Value Analysis, 2006-16
8.3.1 Breath Fresheners (non-confectionery) Market by Value, 2006-16
8.3.2 Average Consumer Price/ Unit - Breath Fresheners (non-confectionery), 2006-16
8.4 Breath Fresheners (non-confectionery) Market Value by Distribution Channel, 2008-11
9 Methodology
9.1 About Canadean
9.2 Disclaimer

List Of Table
Table 1: Volume Units for Oral Hygiene Market
Table 2: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Italy Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Italy Oral Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Italy Oral Hygiene Market Value (EUR m) by Category, 2006-11
Table 6: Italy Oral Hygiene Market Value (EUR m) by Category, 2011-16
Table 7: Italy Oral Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Italy Oral Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Italy Oral Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 10: Italy Oral Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Table 11: Italy Dental Floss Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 12: Italy Dental Floss Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Italy Dental Floss Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 14: Italy Dental Floss Consumption (Units m) by Segments, 2006-11
Table 15: Italy Dental Floss Consumption (Units m) by Segments, 2011-16
Table 16: Italy Dental Floss Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 17: Italy Dental Floss Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Italy Dental Floss Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 19: Italy Dental Floss Market Value (EUR m) by Segments, 2006-11
Table 20: Italy Dental Floss Market Value (EUR m) by Segments, 2011-16
Table 21: Italy Dental Floss Market Value (USD m) by Segments, 2006-11
Table 22: Italy Dental Floss Market Value (USD m) by Segments, 2011-16
Table 23: Italy Flossing Tape Market by Volume (Units m), 2006-16
Table 24: Italy Flossing Tape Market by Value (EUR m), 2006-16
Table 25: Italy Flossing Tape Market by Value (USD m), 2006-16
Table 26: Italy Unwaxed Dental Floss Market by Volume (Units m), 2006-16
Table 27: Italy Unwaxed Dental Floss Market by Value (EUR m), 2006-16
Table 28: Italy Unwaxed Dental Floss Market by Value (USD m), 2006-16
Table 29: Italy Waxed Dental Floss Market by Volume (Units m), 2006-16
Table 30: Italy Waxed Dental Floss Market by Value (EUR m), 2006-16
Table 31: Italy Waxed Dental Floss Market by Value (USD m), 2006-16
Table 32: Italy Dental Floss Market Volume by Brands (Units m), 2008-11
Table 33: Italy Dental Floss Market Value by Distribution Channel (EUR m), 2008-11
Table 34: Dental Floss Market Value by Distribution Channel (USD m), 2008-11
Table 35: Italy Denture Care Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: Italy Denture Care Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 37: Italy Denture Care Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: Italy Denture Care Consumption (Liters m) by Segments, 2006-11
Table 39: Italy Denture Care Consumption (Liters m) by Segments, 2011-16
Table 40: Italy Denture Care Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 41: Italy Denture Care Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: Italy Denture Care Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 43: Italy Denture Care Market Value (EUR m) by Segments, 2006-11
Table 44: Italy Denture Care Market Value (EUR m) by Segments, 2011-16
Table 45: Italy Denture Care Market Value (USD m) by Segments, 2006-11
Table 46: Italy Denture Care Market Value (USD m) by Segments, 2011-16
Table 47: Italy Denture Cleansers market by Volume (Liters m), 2006-16
Table 48: Italy Denture Cleansers Market by Value (EUR m), 2006-16
Table 49: Italy Denture Cleansers Market by Value (USD m), 2006-16
Table 50: Italy Denture Fixatives Market by Volume (Liters m), 2006-16
Table 51: Italy Denture Fixatives Market by Value (EUR m), 2006-16
Table 52: Italy Denture Fixatives Market by Value (USD m), 2006-16
Table 53: Italy Other Denture Care Products Market by Volume (Liters m), 2006-16
Table 54: Italy Other Denture Care Products Market by Value (EUR m), 2006-16
Table 55: Italy Other Denture Care Products Market by Value (USD m), 2006-16
Table 56: Italy Denture Care Market Volume by Brands (Liters m), 2008-11
Table 57: Italy Denture Care Market Value by Distribution Channel (EUR m), 2008-11
Table 58: Italy Denture Care Market Value by Distribution Channel (USD m), 2008-11
Table 59: Italy Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 60: Italy Mouthwash Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 61: Italy Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 62: Italy Mouthwash Consumption (Liters m) by Segments, 2006-11
Table 63: Italy Mouthwash Consumption (Liters m) by Segments, 2011-16
Table 64: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 65: Italy Mouthwash Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 66: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 67: Italy Mouthwash Market Value (EUR m) by Segments, 2006-11
Table 68: Italy Mouthwash Market Value (EUR m) by Segments, 2011-16
Table 69: Italy Mouthwash Market Value (USD m) by Segments, 2006-11
Table 70: Italy Mouthwash Market Value (USD m) by Segments, 2011-16
Table 71: Italy Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Table 72: Italy Medicinal Mouthwash Market by Value (EUR m), 2006-16
Table 73: Italy Medicinal Mouthwash Market by Value (USD m), 2006-16
Table 74: Italy Standard Mouthwash Market by Volume (Liters m), 2006-16
Table 75: Italy Standard Mouthwash Market by Value (EUR m), 2006-16
Table 76: Italy Standard Mouthwash Market by Value (USD m), 2006-16
Table 77: Italy Mouthwash Market Volume by Brands (Liters m), 2008-11
Table 78: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2008-11
Table 79: Italy Mouthwash Value by Distribution Channel (USD m), 2008-11
Table 80: Italy Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Units m)
Table 81: Italy Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 82: Italy Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 83: Italy Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-11
Table 84: Italy Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2011-16
Table 85: Italy Toothbrushes & Replacement Heads Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 86: Italy Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 87: Italy Toothbrushes & Replacement Heads Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 88: Italy Toothbrushes & Replacement Heads Market Value (EUR m) by Segments, 2006-11
Table 89: Italy Toothbrushes & Replacement Heads Market Value (EUR m) by Segments, 2011-16
Table 90: Italy Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2006-11
Table 91: Italy Toothbrushes & Replacement Heads Market Value (USD m) by Segments, 2011-16
Table 92: Italy Manual Toothbrushes Market by Volume (Units m), 2006-16
Table 93: Italy Manual Toothbrushes Market by Value (EUR m), 2006-16
Table 94: Italy Manual Toothbrushes Market by Value (USD m), 2006-16
Table 95: Italy Replacement Heads Market by Volume (Units m), 2006-16
Table 96: Italy Replacement Heads Market by Value (EUR m), 2006-16
Table 97: Italy Replacement Heads Market by Value (USD m), 2006-16
Table 98: Italy Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Table 99: Italy Toothbrushes & Replacement Heads Market Value by Distribution Channel (EUR m), 2008-11
Table 100: Italy Toothbrushes & Replacement Heads Value by Distribution Channel (USD m), 2008-11
Table 101: Italy Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 102: Italy Toothpaste Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 103: Italy Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 104: Italy Toothpaste Consumption (Liters m) by Segments, 2006-11
Table 105: Italy Toothpaste Consumption (Liters m) by Segments, 2011-16
Table 106: Italy Toothpaste Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 107: Italy Toothpaste Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 108: Italy Toothpaste Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 109: Italy Toothpaste Market Value (EUR m) by Segments, 2006-11
Table 110: Italy Toothpaste Market Value (EUR m) by Segments, 2011-16
Table 111: Italy Toothpaste Market Value (USD m) by Segments, 2006-11
Table 112: Italy Toothpaste Market Value (USD m) by Segments, 2011-16
Table 113: Italy Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Table 114: Italy Bicarbonate of Soda Toothpaste Market by Value (EUR m), 2006-16
Table 115: Italy Bicarbonate of Soda Toothpaste Market by Value (USD m), 2006-16
Table 116: Italy Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Table 117: Italy Cosmetic Toothpaste Market by Value (EUR m), 2006-16
Table 118: Italy Cosmetic Toothpaste Market by Value (USD m), 2006-16
Table 119: Italy Specialist Toothpaste Market by Volume (Liters m), 2006-16
Table 120: Italy Specialist Toothpaste Market by Value (EUR m), 2006-16
Table 121: Italy Specialist Toothpaste Market by Value (USD m), 2006-16
Table 122: Italy Standard Toothpaste Market by Volume (Liters m), 2006-16
Table 123: Italy Standard Toothpaste Market by Value (EUR m), 2006-16
Table 124: Italy Standard Toothpaste Market by Value (USD m), 2006-16
Table 125: Italy Toothpaste Market Volume by Brands (Liters m), 2008-11
Table 126: Italy Toothpaste Market Value by Distribution Channel (EUR m), 2008-11
Table 127: Italy Toothpaste Market Value by Distribution Channel (USD m), 2008-11
Table 128: Italy Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 129: Italy Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 130: Italy Breath Fresheners (non-confectionery) Consumption (Units m) and Growth (Y-o-Y), 2006-16
Table 131: Italy Breath Fresheners (non-confectionery) Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 132: Italy Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 133: Italy Breath Fresheners (non-confectionery) Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 134: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (EUR m), 2008-11
Table 135: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), 2008-11

List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Oral Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Italy Oral Hygiene Market Dynamics by Category, by Market Value, 2006-16
Figure 4: Italy Oral Hygiene Market Value (EUR m) by Category, 2006-16
Figure 5: Italy Oral Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011 Vs. 2016
Figure 6: Italy Dental Floss Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Dental Floss Market Growth Dynamics by Value, 2006-16
Figure 8: Italy Dental Floss Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 9: Italy Dental Floss Consumption (Units m) by Segments, 2006-16
Figure 10: Italy Dental Floss Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 11: Italy Dental Floss Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 12: Italy Dental Floss Market Value (EUR m) by Segments, 2006-16
Figure 13: Italy Flossing Tape Market by Volume (Units m), 2006-16
Figure 14: Italy Flossing Tape Market by Value (EUR m), 2006-16
Figure 15: Italy Unwaxed Dental Floss Market by Volume (Units m), 2006-16
Figure 16: Italy Unwaxed Dental Floss Market by Value (EUR m), 2006-16
Figure 17: Italy Waxed Dental Floss Market by Volume (Units m), 2006-16
Figure 18: Italy Waxed Dental Floss Market by Value (EUR m), 2006-16
Figure 19: Italy Dental Floss Market Volume by Brands (Units m), 2008-11
Figure 20: Italy Dental Floss Market Value by Distribution Channel (EUR m), 2008-11
Figure 21: Italy Denture Care Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: Italy Denture Care Market Growth Dynamics by Value, 2006-16
Figure 23: Italy Denture Care Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: Italy Denture Care Consumption (Liters m) by Segments, 2006-16
Figure 25: Italy Denture Care Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 26: Italy Denture Care Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 27: Italy Denture Care Market Value (EUR m) by Segments, 2006-16
Figure 28: Italy Denture Cleansers Market by Volume (Liters m), 2006-16
Figure 29: Italy Denture Cleansers Market by Value (EUR m), 2006-16
Figure 30: Italy Denture Fixatives Market by Volume (Liters m), 2006-16
Figure 31: Italy Denture Fixatives Market by Value (EUR m), 2006-16
Figure 32: Italy Other Denture Care Products Market by Volume (Liters m), 2006-16
Figure 33: Italy Other Denture Care Products Market by Value (EUR m), 2006-16
Figure 34: Italy Denture Care Market Volume by Brands (Liters m), 2008-11
Figure 35: Italy Denture Care Market Value by Distribution Channel (EUR m), 2008-11
Figure 36: Italy Mouthwash Market Growth Dynamics (Volume Analysis), 2006-16
Figure 37: Italy Mouthwash Market Growth Dynamics by Value (EUR m), 2006-16
Figure 38: Italy Mouthwash Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 39: Italy Mouthwash Consumption (Liters m) by Segments, 2006-16
Figure 40: Italy Mouthwash Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 41: Italy Mouthwash Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 42: Italy Mouthwash Market Value (EUR m) by Segments, 2006-16
Figure 43: Italy Medicinal Mouthwash Market by Volume (Liters m), 2006-16
Figure 44: Italy Medicinal Mouthwash Market by Value (EUR m), 2006-16
Figure 45: Italy Standard Mouthwash Market by Volume (Liters m), 2006-16
Figure 46: Italy Standard Mouthwash Market by Value (EUR m), 2006-16
Figure 47: Italy Mouthwash Market Volume by Brands (Liters m), 2008-11
Figure 48: Italy Mouthwash Market Value by Distribution Channel (EUR m), 2008-11
Figure 49: Italy Toothbrushes & Replacement Heads Market Growth Dynamics (Volume Analysis), 2006-16
Figure 50: Italy Toothbrushes & Replacement Heads Market Growth Dynamics by Value (EUR m), 2006-16
Figure 51: Italy Toothbrushes & Replacement Heads Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 52: Italy Toothbrushes & Replacement Heads Consumption (Units m) by Segments, 2006-16
Figure 53: Italy Toothbrushes & Replacement Heads Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 54: Italy Toothbrushes & Replacement Heads Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 55: Italy Toothbrushes & Replacement Heads Market Value (EUR m) by Segments, 2006-16
Figure 56: Italy Manual Toothbrushes Market by Volume (Units m), 2006-16
Figure 57: Italy Manual Toothbrushes Market by Value (EUR m), 2006-16
Figure 58: Italy Replacement Heads Market by Volume (Units m), 2006-16
Figure 59: Italy Replacement Heads Market by Value (EUR m), 2006-16
Figure 60: Italy Toothbrushes & Replacement Heads Market Volume by Brands (Units m), 2008-11
Figure 61: Italy Toothbrushes & Replacement Heads Market Value by Distribution Channel (EUR m), 2008-11
Figure 62: Italy Toothpaste Market Growth Dynamics (Volume Analysis), 2006-16
Figure 63: Toothpaste Market Growth Dynamics by Value, 2006-16
Figure 64: Italy Toothpaste Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 65: Italy Toothpaste Consumption (Liters m) by Segments, 2006-16
Figure 66: Italy Toothpaste Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 67: Italy Toothpaste Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 68: Italy Toothpaste Market Value (EUR m) by Segments, 2006-16
Figure 69: Italy Bicarbonate of Soda Toothpaste Market by Volume (Liters m), 2006-16
Figure 70: Italy Bicarbonate of Soda Toothpaste by Value (EUR m), 2006-16
Figure 71: Italy Cosmetic Toothpaste Market by Volume (Liters m), 2006-16
Figure 72: Italy Cosmetic Toothpaste Market by Value (EUR m), 2006-16
Figure 73: Italy Specialist Toothpaste Market by Volume (Liters m), 2006-16
Figure 74: Italy Specialist Toothpaste Market by Value (EUR m), 2006-16
Figure 75: Italy Standard Toothpaste Market by Volume (Liters m), 2006-16
Figure 76: Italy Standard Toothpaste Market by Value (EUR m), 2006-16
Figure 77: Italy Toothpaste Market Volume by Brands (Liters m), 2008-11
Figure 78: Italy Toothpaste Market Value by Distribution Channel (EUR m), 2008-11
Figure 79: Italy Breath Fresheners (non-confectionery) Market Growth Dynamics (Volume Analysis), 2006-16
Figure 80: Italy Breath Fresheners (non-confectionery) Market Growth Dynamics by Value (EUR m), 2006-16
Figure 81: Italy Breath Fresheners (non-confectionery) Consumption (Units m) and Growth (Y-o-Y), 2006-16
Figure 82: Italy Breath Fresheners (non-confectionery) Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 83: Italy Breath Fresheners (non-confectionery) Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 84: Italy Breath Fresheners (non-confectionery) Market Value by Distribution Channel (EUR m), 2008-11

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