Synopsis
• The Future of the Personal Hygiene Market in Italy, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in Italy, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data
• This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath & Shower Products, Anti-Perspirants & Deodorants and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Italian Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in Italy.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Italy Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Italy Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 Italy Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 Italy Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 3: Italy Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Italy Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (EUR m)
Table 5: Italy Personal Hygiene Market Value (EUR m) by Category, 2006-11
Table 6: Italy Personal Hygiene Market Value (EUR m) by Category, 2011-16
Table 7: Italy Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Italy Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Italy Personal Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Italy Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Italy Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: Italy Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (EUR m)
Table 13: Italy Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 15: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 16: Italy Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 17: Italy Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Italy Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 19: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2006-11
Table 20: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2011-16
Table 21: Italy Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 22: Italy Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 23: Italy Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 24: Italy Liquid Bath Products Market by Value (EUR m), 2006-16
Table 25: Italy Liquid Bath Products Market by Value (USD m), 2006-16
Table 26: Italy Other Bath Products Market by Volume (Liters m), 2006-16
Table 27: Italy Other Bath Products Market by Value (EUR m), 2006-16
Table 28: Italy Other Bath Products Market by Value (USD m), 2006-16
Table 29: Italy Shower Products Market by Volume (Liters m), 2006-16
Table 30: Italy Shower Products Market by Value (EUR m), 2006-16
Table 31: Italy Shower Products Market by Value (USD m), 2006-16
Table 32: Italy Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 33: Italy Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008-11
Table 34: Italy Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 35: Italy Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: Italy Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 37: Italy Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: Italy Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 39: Italy Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 40: Italy Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 41: Italy Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: Italy Anti-Perspirants & Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 43: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2006-11
Table 44: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2011-16
Table 45: Italy Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 46: Italy Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 47: Italy Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 48: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2006-16
Table 49: Italy Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 50: Italy Body Spray Market by Volume (Liters m), 2006-16
Table 51: Italy Body Spray Market by Value (EUR m), 2006-16
Table 52: Italy Body Spray Market by Value (USD m), 2006-16
Table 53: Italy Deodorant Creams Market by Volume (Liters m), 2006-16
Table 54: Italy Deodorant Creams Market by Value (EUR m), 2006-16
Table 55: Italy Deodorant Creams Market by Value (USD m), 2006-16
Table 56: Italy Deodorant Gel Market by Volume (Liters m), 2006-16
Table 57: Italy Deodorant Gel Market by Value (EUR m), 2006-16
Table 58: Italy Deodorant Gel Market by Value (USD m), 2006-16
Table 59: Italy Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 60: Italy Roll-On Deodorants Market by Value (EUR m), 2006-16
Table 61: Italy Roll-On Deodorants Market by Value (USD m), 2006-16
Table 62: Italy Sticks & Solids Market by Volume (Liters m), 2006-16
Table 63: Italy Sticks & Solids Market by Value (EUR m), 2006-16
Table 64: Italy Sticks & Solids Market by Value (USD m), 2006-16
Table 65: Italy Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 66: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2008-11
Table 67: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 68: Italy Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 69: Italy Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (EUR m)
Table 70: Italy Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 71: Italy Soap Consumption (Kg m) by Segments, 2006-11
Table 72: Italy Soap Consumption (Kg m) by Segments, 2011-16
Table 73: Italy Soap Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Table 74: Italy Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 75: Italy Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Table 76: Italy Soap Market Value (EUR m) by Segments, 2006-11
Table 77: Italy Soap Market Value (EUR m) by Segments, 2011-16
Table 78: Italy Soap Market Value (USD m) by Segments, 2006-11
Table 79: Italy Soap Market Value (USD m) by Segments, 2011-16
Table 80: Italy Bar Soap Market by Volume (Kg m), 2006-16
Table 81: Italy Bar Soap Market by Value (EUR m), 2006-16
Table 82: Italy Bar Soap Consumption by Value (USD m), 2006-16
Table 83: Italy Liquid Soap Market by Volume (Kg m), 2006-16
Table 84: Italy Liquid Soap Market by Value (EUR m), 2006-16
Table 85: Italy Liquid Soap Market by Value (USD m), 2006-16
Table 86: Italy Soap Market Volume by Brands (Kg m), 2008-11
Table 87: Italy Soap Market Value by Distribution Channel (EUR m), 2008-11
Table 88: Italy Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 3: Italy Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 4: Italy Personal Hygiene Market Value (EUR m) by Category, 2006-16
Figure 5: Italy Personal Hygiene Market Value (EUR m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 6: Italy Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 7: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 8: Italy Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 9: Italy Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 10: Italy Bath & Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 11: Italy Bath & Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 12: Italy Bath & Shower Products Market Value (EUR m) by Segments, 2006-16
Figure 13: Italy Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 14: Italy Liquid Bath Products Market by Value (EUR m), 2006-16
Figure 15: Italy Other Bath Products Market by Volume (Liters m), 2006-16
Figure 16: Italy Other Bath Products Market by Value (EUR m), 2006-16
Figure 17: Italy Shower Products Market by Volume (Liters m), 2006-16
Figure 18: Italy Shower Products Market by Value (EUR m), 2006-16
Figure 19: Italy Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 20: Italy Bath & Shower Products Market Value by Distribution Channel (EUR m), 2008-11
Figure 21: Italy Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 22: Italy Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 23: Italy Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 24: Italy Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 25: Italy Anti-Perspirants & Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 26: Italy Anti-Perspirants & Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 27: Italy Anti-Perspirants & Deodorants Market Value (EUR m) by Segments, 2006-16
Figure 28: Italy Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 29: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2006-16
Figure 30: Italy Body Spray Market by Volume (Liters m), 2006-16
Figure 31: Italy Body Spray Market by Value (EUR m), 2006-16
Figure 32: Italy Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 33: Italy Deodorant Creams Market by Value (EUR m), 2006-16
Figure 34: Italy Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 35: Italy Deodorant Gel Market by Value (EUR m), 2006-16
Figure 36: Italy Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 37: Italy Roll-On Deodorants Market by Value (EUR m), 2006-16
Figure 38: Italy Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 39: Italy Sticks & Solids Market by Value (EUR m), 2006-16
Figure 40: Italy Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 41: Italy Anti-Perspirants & Deodorants Market Value by Distribution Channel (EUR m), 2008-11
Figure 42: Italy Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 43: Italy Soap Market Growth Dynamics by Value (EUR m), 2006-16
Figure 44: Italy Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 45: Italy Soap Consumption (Kg m) by Segments, 2006-16
Figure 46: Italy Soap Market Value (EUR m) and Growth (Y-o-Y), 2006-16
Figure 47: Italy Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2006-16
Figure 48: Italy Soap Market Value (EUR m) by Segments, 2006-16
Figure 49: Italy Bar Soap Market by Volume (Kg m), 2006-16
Figure 50: Italy Bar Soap Market by Value (EUR m), 2006-16
Figure 51: Italy Liquid Soap Market by Volume (Kg m), 2006-16
Figure 52: Italy Liquid Soap Market by Value (EUR m), 2006-16
Figure 53: Italy Soap Market Volume by Brands (Kg m), 2008-11
Figure 54: Italy Soap Market Value by Distribution Channel (EUR m), 2008-11
