Product Synopsis
The Future of the Personal Hygiene Market in Italy to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Personal Hygiene consumption trends in Italy, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape
Why was the report written?
• This report provides authoritative and granular data on the Personal Hygiene market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Anti-Perspirants & Deodorants, Bath & Shower Products, and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Personal Hygiene Market Analysis, 2008-18
2.1 Personal Hygiene Value Analysis, 2008-18
2.1.1 Overall Personal Hygiene Market Value, 2008-18
2.1.2 Personal Hygiene Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Personal Hygiene, 2008-18
2.2 Personal Hygiene Volume Analysis, 2008-18
2.2.1 Overall Personal Hygiene Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Personal Hygiene, 2008-18
2.2.3 Personal Hygiene Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Personal Hygiene, 2008-18
3 Italy Anti-Perspirants and Deodorants Market Analysis, 2008-18
3.1 Anti-Perspirants and Deodorants Value Analysis, 2008-18
3.1.1 Anti-Perspirants and Deodorants Market by Value, 2008-18
3.1.2 Average Consumer Price/Unit - Anti-Perspirants and Deodorants, 2008-18
3.1.3 Anti-Perspirants and Deodorants Market Value by Segments, 2008-18
3.2 Anti-Perspirants and Deodorants Volume Analysis, 2008-18
3.2.1 Anti-Perspirants and Deodorants Market by Volume, 2008-18
3.2.2 Anti-Perspirants and Deodorants Market Volume by Segments, 2008-18
3.3 Market Growth Dynamics - Anti-Perspirants and Deodorants, 2008-18
3.3.1 Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
3.3.2 Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
3.4 Aerosol Anti-Perspirant Analysis, 2008-18
3.4.1 Aerosol Anti-Perspirant Market by Value, 2008-18
3.4.2 Aerosol Anti-Perspirant Market by Volume, 2008-18
3.5 Body Spray Analysis, 2008-18
3.5.1 Body Spray Market by Value, 2008-18
3.5.2 Body Spray Market by Volume, 2008-18
3.6 Deodorant Creams Analysis, 2008-18
3.6.1 Deodorant Creams Market by Value, 2008-18
3.6.2 Deodorant Creams Market by Volume, 2008-18
3.7 Deodorant Gel Analysis, 2008-18
3.7.1 Deodorant Gel Market by Value, 2008-18
3.7.2 Deodorant Gel Market by Volume, 2008-18
3.8 Roll-On Deodorants Analysis, 2008-18
3.8.1 Roll-On Deodorants Market by Value, 2008-18
3.8.2 Roll-On Deodorants Market by Volume, 2008-18
3.9 Sticks and Solids Analysis, 2008-18
3.9.1 Sticks and Solids Market by Value, 2008-18
3.9.2 Sticks and Solids Market by Volume, 2008-18
3.1 Anti-Perspirants and Deodorants Brand Analysis, 2010-13
3.11 Anti-Perspirants and Deodorants Distribution Channel Analysis, 2010-13
4 Italy Bath and Shower Products Market Analysis, 2008-18
4.1 Bath and Shower Products Value Analysis, 2008-18
4.1.1 Bath and Shower Products Market by Value, 2008-18
4.1.2 Average Consumer Price/Unit - Bath and Shower Products, 2008-18
4.1.3 Bath and Shower Products Market Value by Segments, 2008-18
4.2 Bath and Shower Products Volume Analysis, 2008-18
4.2.1 Bath and Shower Products Market by Volume, 2008-18
4.2.2 Bath and Shower Products Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Bath and Shower Products, 2008-18
4.3.1 Bath and Shower Products Market Growth Dynamics by Value, 2008-18
4.3.2 Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
4.4 Liquid Bath Products Analysis, 2008-18
4.4.1 Liquid Bath Products Market by Value, 2008-18
4.4.2 Liquid Bath Products Market by Volume, 2008-18
4.5 Other Bath Products Analysis, 2008-18
4.5.1 Other Bath Products Market by Value, 2008-18
4.5.2 Other Bath Products Market by Volume, 2008-18
4.6 Shower Products Analysis, 2008-18
4.6.1 Shower Products Market by Value, 2008-18
4.6.2 Shower Products Market by Volume, 2008-18
4.7 Bath and Shower Products Brand Analysis, 2010-13
4.8 Bath and Shower Products Distribution Channel Analysis, 2010-13
5 Italy Soap Market Analysis, 2008-18
5.1 Soap Value Analysis, 2008-18
5.1.1 Soap Market by Value, 2008-18
5.1.2 Average Consumer Price/Unit - Soap, 2008-18
5.1.3 Soap Market Value by Segments, 2008-18
5.2 Soap Volume Analysis, 2008-18
5.2.1 Soap Market by Volume, 2008-18
5.2.2 Soap Market Volume by Segments, 2008-18
5.3 Market Growth Dynamics - Soap, 2008-18
5.3.1 Soap Market Growth Dynamics by Value, 2008-18
5.3.2 Soap Market Growth Dynamics by Volume, 2008-18
5.4 Bar Soap Analysis, 2008-18
5.4.1 Bar Soap Market by Value, 2008-18
5.4.2 Bar Soap Market by Volume, 2008-18
5.5 Liquid Soap Analysis, 2008-18
5.5.1 Liquid Soap Market by Value, 2008-18
5.5.2 Liquid Soap Market by Volume, 2008-18
5.6 Soap Brand Analysis, 2010-13
5.7 Soap Distribution Channel Analysis, 2010-13
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Category Definitions - Personal Hygiene Market
Table 2: Distribution Channel Definitions - Personal Hygiene Market
Table 3: Volume Units for Personal Hygiene Market
Table 4: Italy Exchange Rate EUR - USD (Annual Average), 2008 - 2013
Table 5: Italy Exchange Rate EUR - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 7: Italy Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Italy Personal Hygiene Market Value (EUR m) by Category, 2008-13
Table 9: Italy Personal Hygiene Market Value (EUR m) by Category, 2013-18
Table 10: Italy Personal Hygiene Market Value (USD m) by Category, 2008-13
Table 11: Italy Personal Hygiene Market Value (USD m) by Category, 2013-18
Table 12: Italy Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (EUR m)
Table 13: Italy Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 14: Italy Per-capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Table 15: Italy Personal Hygiene Market Volume (Units m) by Category, 2008-13
Table 16: Italy Personal Hygiene Market Volume (Units m) by Category, 2013-18
Table 17: Italy Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Units m)
Table 18: Italy Anti-Perspirants and Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 19: Italy Anti-Perspirants and Deodorants Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Italy Anti-Perspirants and Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 21: Italy Anti-Perspirants and Deodorants Market Value (EUR m) by Segments, 2008-13
Table 22: Italy Anti-Perspirants and Deodorants Market Value (EUR m) by Segments, 2013-18
Table 23: Italy Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2008-13
Table 24: Italy Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2013-18
Table 25: Italy Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 26: Italy Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-13
Table 27: Italy Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2013-18
Table 28: Italy Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 29: Italy Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 30: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2008-18
Table 31: Italy Aerosol Anti-Perspirant Market by Value (USD m), 2008-18
Table 32: Italy Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Table 33: Italy Body Spray Market by Value (EUR m), 2008-18
Table 34: Italy Body Spray Market by Value (USD m), 2008-18
Table 35: Italy Body Spray Market by Volume (Units m), 2008-18
Table 36: Italy Deodorant Creams Market by Value (EUR m), 2008-18
Table 37: Italy Deodorant Creams Market by Value (USD m), 2008-18
Table 38: Italy Deodorant Creams Market by Volume (Units m), 2008-18
Table 39: Italy Deodorant Gel Market by Value (EUR m), 2008-18
Table 40: Italy Deodorant Gel Market by Value (USD m), 2008-18
Table 41: Italy Deodorant Gel Market by Volume (Units m), 2008-18
Table 42: Italy Roll-On Deodorants Market by Value (EUR m), 2008-18
Table 43: Italy Roll-On Deodorants Market by Value (USD m), 2008-18
Table 44: Italy Roll-On Deodorants Market by Volume (Units m), 2008-18
Table 45: Italy Sticks and Solids Market by Value (EUR m), 2008-18
Table 46: Italy Sticks and Solids Market by Value (USD m), 2008-18
Table 47: Italy Sticks and Solids Market by Volume (Units m), 2008-18
Table 48: Italy Anti-Perspirants and Deodorants Market Value by Brands (EUR m), 2010-13
Table 49: Italy Anti-Perspirants and Deodorants Market Value by Brands (USD m), 2010-13
Table 50: Italy Anti-Perspirants and Deodorants Market Value by Distribution Channel (EUR m), 2010-13
Table 51: Italy Anti-Perspirants and Deodorants Market Value by Distribution Channel (USD m), 2010-13
Table 52: Italy Bath and Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 53: Italy Bath and Shower Products Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 54: Italy Bath and Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 55: Italy Bath and Shower Products Market Value (EUR m) by Segments, 2008-13
Table 56: Italy Bath and Shower Products Market Value (EUR m) by Segments, 2013-18
Table 57: Italy Bath and Shower Products Market Value (USD m) by Segments, 2008-13
Table 58: Italy Bath and Shower Products Market Value (USD m) by Segments, 2013-18
Table 59: Italy Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 60: Italy Bath and Shower Products Market Volume (Units m) by Segments, 2008-13
Table 61: Italy Bath and Shower Products Market Volume (Units m) by Segments, 2013-18
Table 62: Italy Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 63: Italy Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 64: Italy Liquid Bath Products Market by Value (EUR m), 2008-18
Table 65: Italy Liquid Bath Products Market by Value (USD m), 2008-18
Table 66: Italy Liquid Bath Products Market by Volume (Units m), 2008-18
Table 67: Italy Other Bath Products Market by Value (EUR m), 2008-18
Table 68: Italy Other Bath Products Market by Value (USD m), 2008-18
Table 69: Italy Other Bath Products Market by Volume (Units m), 2008-18
Table 70: Italy Shower Products Market by Value (EUR m), 2008-18
Table 71: Italy Shower Products Market by Value (USD m), 2008-18
Table 72: Italy Shower Products Market by Volume (Units m), 2008-18
Table 73: Italy Bath and Shower Products Market Value by Brands (EUR m), 2010-13
Table 74: Italy Bath and Shower Products Market Value by Brands (USD m), 2010-13
Table 75: Italy Bath and Shower Products Market Value by Distribution Channel (EUR m), 2010-13
Table 76: Italy Bath and Shower Products Market Value by Distribution Channel (USD m), 2010-13
Table 77: Italy Soap Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Table 78: Italy Soap Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 79: Italy Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Table 80: Italy Soap Market Value (EUR m) by Segments, 2008-13
Table 81: Italy Soap Market Value (EUR m) by Segments, 2013-18
Table 82: Italy Soap Market Value (USD m) by Segments, 2008-13
Table 83: Italy Soap Market Value (USD m) by Segments, 2013-18
Table 84: Italy Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 85: Italy Soap Market Volume (Units m) by Segments, 2008-13
Table 86: Italy Soap Market Volume (Units m) by Segments, 2013-18
Table 87: Italy Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (EUR m), by Segments
Table 88: Italy Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 89: Italy Bar Soap Market by Value (EUR m), 2008-18
Table 90: Italy Bar Soap Market by Value (USD m), 2008-18
Table 91: Italy Bar Soap Market by Volume (Units m), 2008-18
Table 92: Italy Liquid Soap Market by Value (EUR m), 2008-18
Table 93: Italy Liquid Soap Market by Value (USD m), 2008-18
Table 94: Italy Liquid Soap Market by Volume (Units m), 2008-18
Table 95: Italy Soap Market Value by Brands (EUR m), 2010-13
Table 96: Italy Soap Market Value by Brands (USD m), 2010-13
Table 97: Italy Soap Market Value by Distribution Channel (EUR m), 2010-13
Table 98: Italy Soap Market Value by Distribution Channel (USD m), 2010-13
List Of Figures
Figure 1: Italy Personal Hygiene Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 2: Italy Personal Hygiene Market Value (EUR m) by Category, 2008-18
Figure 3: Italy Personal Hygiene Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Italy Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 5: Italy Per-Capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Figure 6: Italy Personal Hygiene Market Volume (Units m) by Category, 2008-18
Figure 7: Italy Personal Hygiene Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Italy Anti-Perspirants and Deodorants Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 9: Italy Anti-Perspirants and Deodorants Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 10: Italy Anti-Perspirants and Deodorants Market Value (EUR m) by Segments, 2008-18
Figure 11: Italy Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 12: Italy Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-18
Figure 13: Italy Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
Figure 14: Italy Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
Figure 15: Italy Aerosol Anti-Perspirant Market by Value (EUR m), 2008-18
Figure 16: Italy Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Figure 17: Italy Body Spray Market by Value (EUR m), 2008-18
Figure 18: Italy Body Spray Market by Volume (Units m), 2008-18
Figure 19: Italy Deodorant Creams Market by Value (EUR m), 2008-18
Figure 20: Italy Deodorant Creams Market by Volume (Units m), 2008-18
Figure 21: Italy Deodorant Gel Market by Value (EUR m), 2008-18
Figure 22: Italy Deodorant Gel Market by Volume (Units m), 2008-18
Figure 23: Italy Roll-On Deodorants Market by Value (EUR m), 2008-18
Figure 24: Italy Roll-On Deodorants Market by Volume (Units m), 2008-18
Figure 25: Italy Sticks and Solids Market by Value (EUR m), 2008-18
Figure 26: Italy Sticks and Solids Market by Volume (Units m), 2008-18
Figure 27: Italy Anti-Perspirants and Deodorants Market Value by Brands (EUR m), 2010-13
Figure 28: Italy Anti-Perspirants and Deodorants Market Value by Distribution Channel (EUR m), 2010-13
Figure 29: Italy Bath and Shower Products Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 30: Italy Bath and Shower Products Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 31: Italy Bath and Shower Products Market Value (EUR m) by Segments, 2008-18
Figure 32: Italy Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 33: Italy Bath and Shower Products Market Volume (Units m) by Segments, 2008-18
Figure 34: Italy Bath and Shower Products Market Growth Dynamics by Value, 2008-18
Figure 35: Italy Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
Figure 36: Italy Liquid Bath Products Market by Value (EUR m), 2008-18
Figure 37: Italy Liquid Bath Products Market by Volume (Units m), 2008-18
Figure 38: Italy Other Bath Products Market by Value (EUR m), 2008-18
Figure 39: Italy Other Bath Products Market by Volume (Units m), 2008-18
Figure 40: Italy Shower Products Market by Value (EUR m), 2008-18
Figure 41: Italy Shower Products Market by Volume (Units m), 2008-18
Figure 42: Italy Bath and Shower Products Market Value by Brands (EUR m), 2010-13
Figure 43: Italy Bath and Shower Products Market Value by Distribution Channel (EUR m), 2010-13
Figure 44: Italy Soap Market Value (EUR m) and Growth (Y-o-Y), 2008-18
Figure 45: Italy Soap Average Consumer Price (EUR) and Growth (Y-o-Y), 2008-18
Figure 46: Italy Soap Market Value (EUR m) by Segments, 2008-18
Figure 47: Italy Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 48: Italy Soap Market Volume (Units m) by Segments, 2008-18
Figure 49: Italy Soap Market Growth Dynamics by Value, 2008-18
Figure 50: Italy Soap Market Growth Dynamics by Volume, 2008-18
Figure 51: Italy Bar Soap Market by Value (EUR m), 2008-18
Figure 52: Italy Bar Soap Market by Volume (Units m), 2008-18
Figure 53: Italy Liquid Soap Market by Value (EUR m), 2008-18
Figure 54: Italy Liquid Soap Market by Volume (Units m), 2008-18
Figure 55: Italy Soap Market Value by Brands (EUR m), 2010-13
Figure 56: Italy Soap Market Value by Distribution Channel (EUR m), 2010-13
