Synopsis
• The Future of the Personal Hygiene Market in Russia, to 2016 is the result of Canadean’s extensive market research
• The report presents detailed analysis on the Personal Hygiene consumption trends in Russia, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data • This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years
Scope
Detailed category coverage is provided, covering three product segments that include: Bath & Shower Products, Anti-Perspirants & Deodorants and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
This report provides authoritative and granular data on the Personal Hygiene market in Russia and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them. Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans. Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and consumer markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report examines the components of change in the market by looking at historic and future growth patterns including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest detailed data on dynamics in the Russian Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting the Personal Hygiene market in Russia.
Segmentation of the market provides detailed data for marketers on the value, volume, brand and distribution data, to give unparalleled insight into the market.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Introduction
1.2.3 Large scale, international, program of online consumer surveys
1.2.4 Nationally Representative results (age, gender)
1.2.5 Parents answered on their children's behalf
1.2.6 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.7 Integrated with industry calling and secondary research
2 Russia Personal Hygiene Market Analysis by Value
2.1 Overall Personal Hygiene Market Value, 2006-16
2.2 Personal Hygiene Market Value Growth Dynamics
2.3 Personal Hygiene Market Value by Category, 2006-16
2.4 Personal Hygiene Market Value - Trends and Forecasts, 2006 Vs. 2011 Vs. 2016
3 Russia Bath & Shower Products Market Analysis
3.1 Market Growth Dynamics-Bath & Shower Products, 2006-16
3.1.1 Bath & Shower Products Growth Dynamics (Volume Analysis), 2006-16
3.1.2 Bath & Shower Products Market Growth Dynamics by Value, 2006-16,
3.2 Bath & Shower Products Consumption Analysis, 2006-16
3.2.1 Bath & Shower Products Consumption by Volume, 2006-16
3.2.2 Bath & Shower Products Consumption by Segments, 2006-16
3.3 Bath & Shower Products Market Value Analysis, 2006-16
3.3.1 Bath & Shower Products Market by Value, 2006-16
3.3.2 Average Consumer Price/ Liter - Bath & Shower Products, 2006-16
3.3.3 Bath & Shower Products Market Value by Segments, 2006-16
3.4 Liquid Bath Products Market Analysis, 2006-16
3.4.1 Liquid Bath Products Market by Volume, 2006-16
3.4.2 Liquid Bath Products Market by Value, 2006-16
3.5 Other Bath Products Market Analysis, 2006-16
3.5.1 Other Bath Products Market by Volume, 2006-16
3.5.2 Other Bath Products Market by Value, 2006-16
3.6 Shower Products Market Analysis, 2006-16
3.6.1 Shower Products Market by Volume, 2006-16
3.6.2 Shower Products Market by Value, 2006-16
3.7 Bath & Shower Products Market Volume Analysis by Brands, 2008-11
3.8 Bath & Shower Products Market Value by Distribution Channel, 2008-11
4 Russia Anti-Perspirants & Deodorants Market Analysis
4.1 Market Growth Dynamics- Anti-Perspirants & Deodorants, 2006-16
4.1.1 Anti-Perspirants & Deodorants Growth Dynamics (Volume Analysis), 2006-16
4.1.2 Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
4.2 Anti-Perspirants & Deodorants Consumption Analysis, 2006-16
4.2.1 Anti-Perspirants & Deodorants Consumption by Volume, 2006-16
4.2.2 Anti-Perspirants & Deodorants Consumption by Segments, 2006-16
4.3 Anti-Perspirants & Deodorants Market Value Analysis, 2006-16
4.3.1 Anti-Perspirants & Deodorants Market by Value, 2006-16
4.3.2 Average Consumer Price/ Liter - Anti-Perspirants & Deodorants, 2006-16
4.3.3 Anti-Perspirants & Deodorants Market Value by Segments, 2006-16
4.4 Aerosol Anti-Perspirant Market Analysis, 2006-16
4.4.1 Aerosol Anti-Perspirant Market by Volume, 2006-16
4.4.2 Aerosol Anti-Perspirant Market by Value, 2006-16
4.5 Body Spray Market Analysis, 2006-16
4.5.1 Body Spray Market by Volume, 2006-16
4.5.2 Body Spray Market by Value, 2006-16
4.6 Deodorant Creams Market Analysis, 2006-16
4.6.1 Deodorant Creams Market by Volume, 2006-16
4.6.2 Deodorant Creams Market by Value, 2006-16
4.7 Deodorant Gel Market Analysis, 2006-16
4.7.1 Deodorant Gel Market by Volume, 2006-16
4.7.2 Deodorant Gel Market by Value, 2006-16
4.8 Roll-On Deodorants Market Analysis, 2006-16
4.8.1 Roll-On Deodorants Market by Volume, 2006-16
4.8.2 Roll-On Deodorants Market by Value, 2006-16
4.9 Sticks & Solids Market Analysis, 2006-16
4.9.1 Sticks & Solids Market by Volume, 2006-16
4.9.2 Sticks & Solids Market by Value, 2006-16
4.1 Anti-Perspirants & Deodorants Market Volume Analysis by Brands, 2008-11
4.11 Anti-Perspirants & Deodorants Market Value by Distribution Channel, 2008-11
5 Russia Soap Market Analysis
5.1 Market Growth Dynamics- Soap, 2006-16
5.1.1 Soap Growth Dynamics (Volume Analysis), 2006-16
5.1.2 Soap Market Growth Dynamics by Value, 2006-16
5.2 Soap Consumption Analysis, 2006-16
5.2.1 Soap Consumption by Volume, 2006-16
5.2.2 Soap Consumption by Segments, 2006-16
5.3 Soap Market Value Analysis, 2006-16
5.3.1 Soap Market by Value, 2006-16
5.3.2 Average Consumer Price/ Kg - Soap, 2006-16
5.3.3 Soap Market Value by Segments, 2006-16
5.4 Bar Soap Market Analysis, 2006-16
5.4.1 Bar Soap Market by Volume, 2006-16
5.4.2 Bar Soap Market by Value, 2006-16
5.5 Liquid Soap Market Analysis, 2006-16
5.5.1 Liquid Soap Market by Volume, 2006-16
5.5.2 Liquid Soap Market by Value, 2006-16
5.6 Soap Market Volume Analysis by Brands, 2008-11
5.7 Soap Market Value by Distribution Channel, 2008-11
6 Methodology
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Volume Units for Personal Hygiene Market
Table 2: Russia Personal Hygiene Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Table 3: Russia Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 4: Russia Personal Hygiene Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size - 2016, by market value (RUBm)
Table 5: Russia Personal Hygiene Market Value (RUBm) by Category, 2006-11
Table 6: Russia Personal Hygiene Market Value (RUBm) by Category, 2011-16
Table 7: Russia Personal Hygiene Market Value (USD m) by Category, 2006-11
Table 8: Russia Personal Hygiene Market Value (USD m) by Category, 2011-16
Table 9: Russia Personal Hygiene Market Value (RUBm) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 10: Russia Personal Hygiene Market Value (USD m) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Table 11: Russia Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 12: Russia Bath & Shower Products Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Value (RUBm)
Table 13: Russia Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 14: Russia Bath & Shower Products Consumption (Liters m) by Segments, 2006-11
Table 15: Russia Bath & Shower Products Consumption (Liters m) by Segments, 2011-16
Table 16: Russia Bath & Shower Products Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Table 17: Russia Bath & Shower Products Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 18: Russia Bath & Shower Products Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Table 19: Russia Bath & Shower Products Market Value (RUBm) by Segments, 2006-11
Table 20: Russia Bath & Shower Products Market Value (RUBm) by Segments, 2011-16
Table 21: Russia Bath & Shower Products Market Value (USD m) by Segments, 2006-11
Table 22: Russia Bath & Shower Products Market Value (USD m) by Segments, 2011-16
Table 23: Russia Liquid Bath Products Market by Volume (Liters m), 2006-16
Table 24: Russia Liquid Bath Products Market by Value (RUBm), 2006-16
Table 25: Russia Liquid Bath Products Market by Value (USD m), 2006-16
Table 26: Russia Other Bath Products Market by Volume (Liters m), 2006-16
Table 27: Russia Other Bath Products Market by Value (RUBm), 2006-16
Table 28: Russia Other Bath Products Market by Value (USD m), 2006-16
Table 29: Russia Shower Products Market by Volume (Liters m), 2006-16
Table 30: Russia Shower Products Market by Value (RUBm), 2006-16
Table 31: Russia Shower Products Market by Value (USD m), 2006-16
Table 32: Russia Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Table 33: Russia Bath & Shower Products Market Value by Distribution Channel (RUBm), 2008-11
Table 34: Russia Bath & Shower Products Market Value by Distribution Channel (USD m), 2008-11
Table 35: Russia Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Liters m)
Table 36: Russia Anti-Perspirants & Deodorants Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (RUBm)
Table 37: Russia Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 38: Russia Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-11
Table 39: Russia Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2011-16
Table 40: Russia Anti-Perspirants & Deodorants Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Table 41: Russia Anti-Perspirants & Deodorants Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 42: Russia Anti-Perspirants & Deodorants Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Table 43: Russia Anti-Perspirants & Deodorants Market Value (RUBm) by Segments, 2006-11
Table 44: Russia Anti-Perspirants & Deodorants Market Value (RUBm) by Segments, 2011-16
Table 45: Russia Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2006-11
Table 46: Russia Anti-Perspirants & Deodorants Market Value (USD m) by Segments, 2011-16
Table 47: Russia Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Table 48: Russia Aerosol Anti-Perspirant Market by Value (RUBm), 2006-16
Table 49: Russia Aerosol Anti-Perspirant Market by Value (USD m), 2006-16
Table 50: Russia Body Spray Market by Volume (Liters m), 2006-16
Table 51: Russia Body Spray Market by Value (RUBm), 2006-16
Table 52: Russia Body Spray Market by Value (USD m), 2006-16
Table 53: Russia Deodorant Creams Market by Volume (Liters m), 2006-16
Table 54: Russia Deodorant Creams Market by Value (RUBm), 2006-16
Table 55: Russia Deodorant Creams Market by Value (USD m), 2006-16
Table 56: Russia Deodorant Gel Market by Volume (Liters m), 2006-16
Table 57: Russia Deodorant Gel Market by Value (RUBm), 2006-16
Table 58: Russia Deodorant Gel Market by Value (USD m), 2006-16
Table 59: Russia Roll-On Deodorants Market by Volume (Liters m), 2006-16
Table 60: Russia Roll-On Deodorants Market by Value (RUBm), 2006-16
Table 61: Russia Roll-On Deodorants Market by Value (USD m), 2006-16
Table 62: Russia Sticks & Solids Market by Volume (Liters m), 2006-16
Table 63: Russia Sticks & Solids Market by Value (RUBm), 2006-16
Table 64: Russia Sticks & Solids Market by Value (USD m), 2006-16
Table 65: Russia Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Table 66: Russia Anti-Perspirants & Deodorants Market Value by Distribution Channel (RUBm), 2008-11
Table 67: Russia Anti-Perspirants & Deodorants Market Value by Distribution Channel (USD m), 2008-11
Table 68: Russia Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (2016), by Volume (Kg m)
Table 69: Russia Soap Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size 2016, by Value (RUBm)
Table 70: Russia Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Table 71: Russia Soap Consumption (Kg m) by Segments, 2006-11
Table 72: Russia Soap Consumption (Kg m) by Segments, 2011-16
Table 73: Russia Soap Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Table 74: Russia Soap Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 75: Russia Soap Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Table 76: Russia Soap Market Value (RUBm) by Segments, 2006-11
Table 77: Russia Soap Market Value (RUBm) by Segments, 2011-16
Table 78: Russia Soap Market Value (USD m) by Segments, 2006-11
Table 79: Russia Soap Market Value (USD m) by Segments, 2011-16
Table 80: Russia Bar Soap Market by Volume (Kg m), 2006-16
Table 81: Russia Bar Soap Market by Value (RUBm), 2006-16
Table 82: Russia Bar Soap Consumption by Value (USD m), 2006-16
Table 83: Russia Liquid Soap Market by Volume (Kg m), 2006-16
Table 84: Russia Liquid Soap Market by Value (RUBm), 2006-16
Table 85: Russia Liquid Soap Market by Value (USD m), 2006-16
Table 86: Russia Soap Market Volume by Brands (Kg m), 2008-11
Table 87: Russia Soap Market Value by Distribution Channel (RUBm), 2008-11
Table 88: Russia Soap Market Value by Distribution Channel (USD m), 2008-11
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 1: Russia Personal Hygiene Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Figure 2: Russia Personal Hygiene Market Dynamics, by Category, by Market Value 2006-16
Figure 3: Russia Personal Hygiene Market Value (RUBm) by Category, 2006-16
Figure 4: Russia Personal Hygiene Market Value (RUBm) by Category - Trends & Forecasts, 2006 Vs. 2011Vs. 2016
Figure 5: Russia Bath & Shower Products Market Growth Dynamics (Volume Analysis), 2006-16
Figure 6: Bath & Shower Products Market Growth Dynamics by Value, 2006-16
Figure 7: Russia Bath & Shower Products Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 8: Russia Bath & Shower Products Consumption (Liters m) by Segments, 2006-16
Figure 9: Russia Bath & Shower Products Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Figure 10: Russia Bath & Shower Products Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Figure 11: Russia Bath & Shower Products Market Value (RUBm) by Segments, 2006-16
Figure 12: Russia Liquid Bath Products Market by Volume (Liters m), 2006-16
Figure 13: Russia Liquid Bath Products Market by Value (RUBm), 2006-16
Figure 14: Russia Other Bath Products Market by Volume (Liters m), 2006-16
Figure 15: Russia Other Bath Products Market by Value (RUBm), 2006-16
Figure 16: Russia Shower Products Market by Volume (Liters m), 2006-16
Figure 17: Russia Shower Products Market by Value (RUBm), 2006-16
Figure 18: Russia Bath & Shower Products Market Volume by Brands (Liters m), 2008-11
Figure 19: Russia Bath & Shower Products Market Value by Distribution Channel (RUBm), 2008-11
Figure 20: Russia Anti-Perspirants & Deodorants Market Growth Dynamics (Volume Analysis), 2006-16
Figure 21: Russia Anti-Perspirants & Deodorants Market Growth Dynamics by Value, 2006-16
Figure 22: Russia Anti-Perspirants & Deodorants Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 23: Russia Anti-Perspirants & Deodorants Consumption (Liters m) by Segments, 2006-16
Figure 24: Russia Anti-Perspirants & Deodorants Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Figure 25: Russia Anti-Perspirants & Deodorants Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Figure 26: Russia Anti-Perspirants & Deodorants Market Value (RUBm) by Segments, 2006-16
Figure 27: Russia Aerosol Anti-Perspirant Consumption by Volume (Liters m), 2006-16
Figure 28: Russia Aerosol Anti-Perspirant Market by Value (RUBm), 2006-16
Figure 29: Russia Body Spray Market by Volume (Liters m), 2006-16
Figure 30: Russia Body Spray Market by Value (RUBm), 2006-16
Figure 31: Russia Deodorant Creams Market by Volume (Liters m), 2006-16
Figure 32: Russia Deodorant Creams Market by Value (RUBm), 2006-16
Figure 33: Russia Deodorant Gel Market by Volume (Liters m), 2006-16
Figure 34: Russia Deodorant Gel Market by Value (RUBm), 2006-16
Figure 35: Russia Roll-On Deodorants Market by Volume (Liters m), 2006-16
Figure 36: Russia Roll-On Deodorants Market by Value (RUBm), 2006-16
Figure 37: Russia Sticks & Solids Market by Volume (Liters m), 2006-16
Figure 38: Russia Sticks & Solids Market by Value (RUBm), 2006-16
Figure 39: Russia Anti-Perspirants & Deodorants Market Volume by Brands (Liters m), 2008-11
Figure 40: Russia Anti-Perspirants & Deodorants Market Value by Distribution Channel (RUBm), 2008-11
Figure 41: Russia Soap Market Growth Dynamics (Volume Analysis), 2006-16
Figure 42: Russia Soap Market Growth Dynamics by Value (RUBm), 2006-16
Figure 43: Russia Soap Consumption (Kg m) and Growth (Y-o-Y), 2006-16
Figure 44: Russia Soap Consumption (Kg m) by Segments, 2006-16
Figure 45: Russia Soap Market Value (RUBm) and Growth (Y-o-Y), 2006-16
Figure 46: Russia Soap Average Consumer Price (RUB) and Growth (Y-o-Y), 2006-16
Figure 47: Russia Soap Market Value (RUBm) by Segments, 2006-16
Figure 48: Russia Bar Soap Market by Volume (Kg m), 2006-16
Figure 49: Russia Bar Soap Market by Value (RUBm), 2006-16
Figure 50: Russia Liquid Soap Market by Volume (Kg m), 2006-16
Figure 51: Russia Liquid Soap Market by Value (RUBm), 2006-16
Figure 52: Russia Soap Market Volume by Brands (Kg m), 2008-11
Figure 53: Russia Soap Market Value by Distribution Channel (RUBm), 2008-11
