Product Synopsis
The Future of the Personal Hygiene Market in Turkey to 2018 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Personal Hygiene consumption trends in Turkey, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years.
Introduction and Landscape
Why was the report written?
• This report provides authoritative and granular data on the Personal Hygiene market in Turkey and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Turkey Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Key Features and Benefits
Detailed category coverage is provided, covering three product segments that include: Anti-Perspirants & Deodorants, Bath & Shower Products, and Soap.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Turkey Personal Hygiene Market Analysis, 2008-18
2.1 Personal Hygiene Value Analysis, 2008-18
2.1.1 Overall Personal Hygiene Market Value, 2008-18
2.1.2 Personal Hygiene Market Value by Category, 2008-18
2.1.3 Market Growth Dynamics by Value - Personal Hygiene, 2008-18
2.2 Personal Hygiene Volume Analysis, 2008-18
2.2.1 Overall Personal Hygiene Market Volume, 2008-18
2.2.2 Per-Capita Consumption - Personal Hygiene, 2008-18
2.2.3 Personal Hygiene Market Volume by Category, 2008-18
2.2.4 Market Growth Dynamics by Volume - Personal Hygiene, 2008-18
3 Turkey Anti-Perspirants and Deodorants Market Analysis, 2008-18
3.1 Anti-Perspirants and Deodorants Value Analysis, 2008-18
3.1.1 Anti-Perspirants and Deodorants Market by Value, 2008-18
3.1.2 Average Consumer Price/Unit - Anti-Perspirants and Deodorants, 2008-18
3.1.3 Anti-Perspirants and Deodorants Market Value by Segments, 2008-18
3.2 Anti-Perspirants and Deodorants Volume Analysis, 2008-18
3.2.1 Anti-Perspirants and Deodorants Market by Volume, 2008-18
3.2.2 Anti-Perspirants and Deodorants Market Volume by Segments, 2008-18
3.3 Market Growth Dynamics - Anti-Perspirants and Deodorants, 2008-18
3.3.1 Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
3.3.2 Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
3.4 Aerosol Anti-Perspirant Analysis, 2008-18
3.4.1 Aerosol Anti-Perspirant Market by Value, 2008-18
3.4.2 Aerosol Anti-Perspirant Market by Volume, 2008-18
3.5 Body Spray Analysis, 2008-18
3.5.1 Body Spray Market by Value, 2008-18
3.5.2 Body Spray Market by Volume, 2008-18
3.6 Deodorant Creams Analysis, 2008-18
3.6.1 Deodorant Creams Market by Value, 2008-18
3.6.2 Deodorant Creams Market by Volume, 2008-18
3.7 Deodorant Gel Analysis, 2008-18
3.7.1 Deodorant Gel Market by Value, 2008-18
3.7.2 Deodorant Gel Market by Volume, 2008-18
3.8 Roll-On Deodorants Analysis, 2008-18
3.8.1 Roll-On Deodorants Market by Value, 2008-18
3.8.2 Roll-On Deodorants Market by Volume, 2008-18
3.9 Sticks and Solids Analysis, 2008-18
3.9.1 Sticks and Solids Market by Value, 2008-18
3.9.2 Sticks and Solids Market by Volume, 2008-18
3.1 Anti-Perspirants and Deodorants Brand Analysis, 2010-13
3.11 Anti-Perspirants and Deodorants Distribution Channel Analysis, 2010-13
4 Turkey Bath and Shower Products Market Analysis, 2008-18
4.1 Bath and Shower Products Value Analysis, 2008-18
4.1.1 Bath and Shower Products Market by Value, 2008-18
4.1.2 Average Consumer Price/Unit - Bath and Shower Products, 2008-18
4.1.3 Bath and Shower Products Market Value by Segments, 2008-18
4.2 Bath and Shower Products Volume Analysis, 2008-18
4.2.1 Bath and Shower Products Market by Volume, 2008-18
4.2.2 Bath and Shower Products Market Volume by Segments, 2008-18
4.3 Market Growth Dynamics - Bath and Shower Products, 2008-18
4.3.1 Bath and Shower Products Market Growth Dynamics by Value, 2008-18
4.3.2 Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
4.4 Liquid Bath Products Analysis, 2008-18
4.4.1 Liquid Bath Products Market by Value, 2008-18
4.4.2 Liquid Bath Products Market by Volume, 2008-18
4.5 Other Bath Products Analysis, 2008-18
4.5.1 Other Bath Products Market by Value, 2008-18
4.5.2 Other Bath Products Market by Volume, 2008-18
4.6 Shower Products Analysis, 2008-18
4.6.1 Shower Products Market by Value, 2008-18
4.6.2 Shower Products Market by Volume, 2008-18
4.7 Bath and Shower Products Brand Analysis, 2010-13
4.8 Bath and Shower Products Distribution Channel Analysis, 2010-13
5 Turkey Soap Market Analysis, 2008-18
5.1 Soap Value Analysis, 2008-18
5.1.1 Soap Market by Value, 2008-18
5.1.2 Average Consumer Price/Unit - Soap, 2008-18
5.1.3 Soap Market Value by Segments, 2008-18
5.2 Soap Volume Analysis, 2008-18
5.2.1 Soap Market by Volume, 2008-18
5.2.2 Soap Market Volume by Segments, 2008-18
5.3 Market Growth Dynamics - Soap, 2008-18
5.3.1 Soap Market Growth Dynamics by Value, 2008-18
5.3.2 Soap Market Growth Dynamics by Volume, 2008-18
5.4 Bar Soap Analysis, 2008-18
5.4.1 Bar Soap Market by Value, 2008-18
5.4.2 Bar Soap Market by Volume, 2008-18
5.5 Liquid Soap Analysis, 2008-18
5.5.1 Liquid Soap Market by Value, 2008-18
5.5.2 Liquid Soap Market by Volume, 2008-18
5.6 Soap Brand Analysis, 2010-13
5.7 Soap Distribution Channel Analysis, 2010-13
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List Of Table
Table 1: Category Definitions - Personal Hygiene Market
Table 2: Distribution Channel Definitions - Personal Hygiene Market
Table 3: Volume Units for Personal Hygiene Market
Table 4: Turkey Exchange Rate TRY - USD (Annual Average), 2008 - 2013
Table 5: Turkey Exchange Rate TRY - USD (Annual Average), 2014 - 2018 Forecast
Table 6: Turkey Personal Hygiene Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 7: Turkey Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: Turkey Personal Hygiene Market Value (TRY m) by Category, 2008-13
Table 9: Turkey Personal Hygiene Market Value (TRY m) by Category, 2013-18
Table 10: Turkey Personal Hygiene Market Value (USD m) by Category, 2008-13
Table 11: Turkey Personal Hygiene Market Value (USD m) by Category, 2013-18
Table 12: Turkey Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by Value (TRY m)
Table 13: Turkey Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 14: Turkey Per-capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Table 15: Turkey Personal Hygiene Market Volume (Units m) by Category, 2008-13
Table 16: Turkey Personal Hygiene Market Volume (Units m) by Category, 2013-18
Table 17: Turkey Personal Hygiene Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Category, by volume (Units m)
Table 18: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 19: Turkey Anti-Perspirants and Deodorants Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 20: Turkey Anti-Perspirants and Deodorants Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 21: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2008-13
Table 22: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2013-18
Table 23: Turkey Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2008-13
Table 24: Turkey Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2013-18
Table 25: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 26: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-13
Table 27: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2013-18
Table 28: Turkey Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 29: Turkey Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 30: Turkey Aerosol Anti-Perspirant Market by Value (TRY m), 2008-18
Table 31: Turkey Aerosol Anti-Perspirant Market by Value (USD m), 2008-18
Table 32: Turkey Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Table 33: Turkey Body Spray Market by Value (TRY m), 2008-18
Table 34: Turkey Body Spray Market by Value (USD m), 2008-18
Table 35: Turkey Body Spray Market by Volume (Units m), 2008-18
Table 36: Turkey Deodorant Creams Market by Value (TRY m), 2008-18
Table 37: Turkey Deodorant Creams Market by Value (USD m), 2008-18
Table 38: Turkey Deodorant Creams Market by Volume (Units m), 2008-18
Table 39: Turkey Deodorant Gel Market by Value (TRY m), 2008-18
Table 40: Turkey Deodorant Gel Market by Value (USD m), 2008-18
Table 41: Turkey Deodorant Gel Market by Volume (Units m), 2008-18
Table 42: Turkey Roll-On Deodorants Market by Value (TRY m), 2008-18
Table 43: Turkey Roll-On Deodorants Market by Value (USD m), 2008-18
Table 44: Turkey Roll-On Deodorants Market by Volume (Units m), 2008-18
Table 45: Turkey Sticks and Solids Market by Value (TRY m), 2008-18
Table 46: Turkey Sticks and Solids Market by Value (USD m), 2008-18
Table 47: Turkey Sticks and Solids Market by Volume (Units m), 2008-18
Table 48: Turkey Anti-Perspirants and Deodorants Market Value by Brands (TRY m), 2010-13
Table 49: Turkey Anti-Perspirants and Deodorants Market Value by Brands (USD m), 2010-13
Table 50: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (TRY m), 2010-13
Table 51: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (USD m), 2010-13
Table 52: Turkey Bath and Shower Products Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 53: Turkey Bath and Shower Products Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 54: Turkey Bath and Shower Products Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 55: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2008-13
Table 56: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2013-18
Table 57: Turkey Bath and Shower Products Market Value (USD m) by Segments, 2008-13
Table 58: Turkey Bath and Shower Products Market Value (USD m) by Segments, 2013-18
Table 59: Turkey Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 60: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2008-13
Table 61: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2013-18
Table 62: Turkey Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 63: Turkey Bath and Shower Products Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 64: Turkey Liquid Bath Products Market by Value (TRY m), 2008-18
Table 65: Turkey Liquid Bath Products Market by Value (USD m), 2008-18
Table 66: Turkey Liquid Bath Products Market by Volume (Units m), 2008-18
Table 67: Turkey Other Bath Products Market by Value (TRY m), 2008-18
Table 68: Turkey Other Bath Products Market by Value (USD m), 2008-18
Table 69: Turkey Other Bath Products Market by Volume (Units m), 2008-18
Table 70: Turkey Shower Products Market by Value (TRY m), 2008-18
Table 71: Turkey Shower Products Market by Value (USD m), 2008-18
Table 72: Turkey Shower Products Market by Volume (Units m), 2008-18
Table 73: Turkey Bath and Shower Products Market Value by Brands (TRY m), 2010-13
Table 74: Turkey Bath and Shower Products Market Value by Brands (USD m), 2010-13
Table 75: Turkey Bath and Shower Products Market Value by Distribution Channel (TRY m), 2010-13
Table 76: Turkey Bath and Shower Products Market Value by Distribution Channel (USD m), 2010-13
Table 77: Turkey Soap Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Table 78: Turkey Soap Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 79: Turkey Soap Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Table 80: Turkey Soap Market Value (TRY m) by Segments, 2008-13
Table 81: Turkey Soap Market Value (TRY m) by Segments, 2013-18
Table 82: Turkey Soap Market Value (USD m) by Segments, 2008-13
Table 83: Turkey Soap Market Value (USD m) by Segments, 2013-18
Table 84: Turkey Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Table 85: Turkey Soap Market Volume (Units m) by Segments, 2008-13
Table 86: Turkey Soap Market Volume (Units m) by Segments, 2013-18
Table 87: Turkey Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (TRY m), by Segments
Table 88: Turkey Soap Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Units m), by Segments
Table 89: Turkey Bar Soap Market by Value (TRY m), 2008-18
Table 90: Turkey Bar Soap Market by Value (USD m), 2008-18
Table 91: Turkey Bar Soap Market by Volume (Units m), 2008-18
Table 92: Turkey Liquid Soap Market by Value (TRY m), 2008-18
Table 93: Turkey Liquid Soap Market by Value (USD m), 2008-18
Table 94: Turkey Liquid Soap Market by Volume (Units m), 2008-18
Table 95: Turkey Soap Market Value by Brands (TRY m), 2010-13
Table 96: Turkey Soap Market Value by Brands (USD m), 2010-13
Table 97: Turkey Soap Market Value by Distribution Channel (TRY m), 2010-13
Table 98: Turkey Soap Market Value by Distribution Channel (USD m), 2010-13
List Of Figures
Figure 1: Turkey Personal Hygiene Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 2: Turkey Personal Hygiene Market Value (TRY m) by Category, 2008-18
Figure 3: Turkey Personal Hygiene Market Dynamics, by Category, by Market Value, 2008-18
Figure 4: Turkey Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 5: Turkey Per-Capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2008-18
Figure 6: Turkey Personal Hygiene Market Volume (Units m) by Category, 2008-18
Figure 7: Turkey Personal Hygiene Market Dynamics, by Category, by Market Volume 2008-18
Figure 8: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 9: Turkey Anti-Perspirants and Deodorants Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 10: Turkey Anti-Perspirants and Deodorants Market Value (TRY m) by Segments, 2008-18
Figure 11: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 12: Turkey Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2008-18
Figure 13: Turkey Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2008-18
Figure 14: Turkey Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2008-18
Figure 15: Turkey Aerosol Anti-Perspirant Market by Value (TRY m), 2008-18
Figure 16: Turkey Aerosol Anti-Perspirant Market by Volume (Units m), 2008-18
Figure 17: Turkey Body Spray Market by Value (TRY m), 2008-18
Figure 18: Turkey Body Spray Market by Volume (Units m), 2008-18
Figure 19: Turkey Deodorant Creams Market by Value (TRY m), 2008-18
Figure 20: Turkey Deodorant Creams Market by Volume (Units m), 2008-18
Figure 21: Turkey Deodorant Gel Market by Value (TRY m), 2008-18
Figure 22: Turkey Deodorant Gel Market by Volume (Units m), 2008-18
Figure 23: Turkey Roll-On Deodorants Market by Value (TRY m), 2008-18
Figure 24: Turkey Roll-On Deodorants Market by Volume (Units m), 2008-18
Figure 25: Turkey Sticks and Solids Market by Value (TRY m), 2008-18
Figure 26: Turkey Sticks and Solids Market by Volume (Units m), 2008-18
Figure 27: Turkey Anti-Perspirants and Deodorants Market Value by Brands (TRY m), 2010-13
Figure 28: Turkey Anti-Perspirants and Deodorants Market Value by Distribution Channel (TRY m), 2010-13
Figure 29: Turkey Bath and Shower Products Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 30: Turkey Bath and Shower Products Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 31: Turkey Bath and Shower Products Market Value (TRY m) by Segments, 2008-18
Figure 32: Turkey Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 33: Turkey Bath and Shower Products Market Volume (Units m) by Segments, 2008-18
Figure 34: Turkey Bath and Shower Products Market Growth Dynamics by Value, 2008-18
Figure 35: Turkey Bath and Shower Products Market Growth Dynamics by Volume, 2008-18
Figure 36: Turkey Liquid Bath Products Market by Value (TRY m), 2008-18
Figure 37: Turkey Liquid Bath Products Market by Volume (Units m), 2008-18
Figure 38: Turkey Other Bath Products Market by Value (TRY m), 2008-18
Figure 39: Turkey Other Bath Products Market by Volume (Units m), 2008-18
Figure 40: Turkey Shower Products Market by Value (TRY m), 2008-18
Figure 41: Turkey Shower Products Market by Volume (Units m), 2008-18
Figure 42: Turkey Bath and Shower Products Market Value by Brands (TRY m), 2010-13
Figure 43: Turkey Bath and Shower Products Market Value by Distribution Channel (TRY m), 2010-13
Figure 44: Turkey Soap Market Value (TRY m) and Growth (Y-o-Y), 2008-18
Figure 45: Turkey Soap Average Consumer Price (TRY) and Growth (Y-o-Y), 2008-18
Figure 46: Turkey Soap Market Value (TRY m) by Segments, 2008-18
Figure 47: Turkey Soap Market Volume (Units m) and Growth (Y-o-Y), 2008-18
Figure 48: Turkey Soap Market Volume (Units m) by Segments, 2008-18
Figure 49: Turkey Soap Market Growth Dynamics by Value, 2008-18
Figure 50: Turkey Soap Market Growth Dynamics by Volume, 2008-18
Figure 51: Turkey Bar Soap Market by Value (TRY m), 2008-18
Figure 52: Turkey Bar Soap Market by Volume (Units m), 2008-18
Figure 53: Turkey Liquid Soap Market by Value (TRY m), 2008-18
Figure 54: Turkey Liquid Soap Market by Volume (Units m), 2008-18
Figure 55: Turkey Soap Market Value by Brands (TRY m), 2010-13
Figure 56: Turkey Soap Market Value by Distribution Channel (TRY m), 2010-13
