Synopsis
The Future of the Prepared Meals Market in Italy to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Prepared Meals consumption trends in Italy, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Prepared Meals sales overall and to know which categories and segments are showing growth in the coming years.
Scope
Detailed category coverage is provided, covering three product segments that include: Meal Kits, Pizza, Ready Meals.
Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.
Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.
Summary
Why was the report written?
• This report provides authoritative and granular data on the Prepared Meals market in Italy and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.
What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Italy Prepared Meals market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.
Reasons To Buy
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1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017.
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Prepared Meals Market Analysis, 2007–17
2.1 Prepared Meals Value Analysis, 2007–17
2.1.1 Overall Prepared Meals Market Value, 2007–17
2.1.2 Prepared Meals Market Value by Category, 2007–17
2.1.3 Market Growth Dynamics by Value – Prepared Meals, 2007–17
2.2 Prepared Meals Volume Analysis, 2007–17
2.2.1 Overall Prepared Meals Market Volume, 2007–17
2.2.2 Per-Capita Consumption - Prepared Meals, 2007–17
2.2.3 Prepared Meals Market Volume by Category, 2007–17
2.2.4 Market Growth Dynamics by Volume – Prepared Meals, 2007–17
3 Italy Meal Kits Market Analysis, 2007–17
3.1 Meal Kits Value Analysis, 2007–17
3.1.1 Meal Kits Market by Value, 2007–17
3.1.2 Average Consumer Price/Kg – Meal Kits, 2007–17
3.1.3 Meal Kits Market Value by Segments, 2007–17
3.2 Meal Kits Volume Analysis, 2007–17
3.2.1 Meal Kits Market by Volume, 2007–17
3.2.2 Meal Kits Market Volume by Segments, 2007–17
3.3 Market Growth Dynamics – Meal Kits, 2007–17
3.3.1 Meal Kits Market Growth Dynamics by Value, 2007–17
3.3.2 Meal Kits Market Growth Dynamics by Volume, 2007–17
3.4 Ambient Meal Kits Analysis, 2007–17
3.4.1 Ambient Meal Kits Market by Value, 2007–17
3.4.2 Ambient Meal Kits Market by Volume, 2007–17
3.5 Chilled Meal Kits Analysis, 2007–17
3.5.1 Chilled Meal Kits Market by Value, 2007–17
3.5.2 Chilled Meal Kits Market by Volume, 2007–17
3.6 Frozen Meal Kits Analysis, 2007–17
3.6.1 Frozen Meal Kits Market by Value, 2007–17
3.6.2 Frozen Meal Kits Market by Volume, 2007–17
3.7 Meal Kits Brand Analysis, 2009–12
3.8 Meal Kits Distribution Channel Analysis, 2009–12
4 Italy Pizza Market Analysis, 2007–17
4.1 Pizza Value Analysis, 2007–17
4.1.1 Pizza Market by Value, 2007–17
4.1.2 Average Consumer Price/Kg – Pizza, 2007–17
4.1.3 Pizza Market Value by Segments, 2007–17
4.2 Pizza Volume Analysis, 2007–17
4.2.1 Pizza Market by Volume, 2007–17
4.2.2 Pizza Market Volume by Segments, 2007–17
4.3 Market Growth Dynamics – Pizza, 2007–17
4.3.1 Pizza Market Growth Dynamics by Value, 2007–17
4.3.2 Pizza Market Growth Dynamics by Volume, 2007–17
4.4 Chilled Pizza Analysis, 2007–17
4.4.1 Chilled Pizza Market by Value, 2007–17
4.4.2 Chilled Pizza Market by Volume, 2007–17
4.5 Frozen Pizza Analysis, 2007–17
4.5.1 Frozen Pizza Market by Value, 2007–17
4.5.2 Frozen Pizza Market by Volume, 2007–17
4.6 Pizza Brand Analysis, 2009–12
4.7 Pizza Distribution Channel Analysis, 2009–12
5 Italy Ready Meals Market Analysis, 2007–17
5.1 Ready Meals Value Analysis, 2007–17
5.1.1 Ready Meals Market by Value, 2007–17
5.1.2 Average Consumer Price/Kg – Ready Meals, 2007–17
5.1.3 Ready Meals Market Value by Segments, 2007–17
5.2 Ready Meals Volume Analysis, 2007–17
5.2.1 Ready Meals Market by Volume, 2007–17
5.2.2 Ready Meals Market Volume by Segments, 2007–17
5.3 Market Growth Dynamics – Ready Meals, 2007–17
5.3.1 Ready Meals Market Growth Dynamics by Value, 2007–17
5.3.2 Ready Meals Market Growth Dynamics by Volume, 2007–17
5.4 Ambient Ready Meals Analysis, 2007–17
5.4.1 Ambient Ready Meals Market by Value, 2007–17
5.4.2 Ambient Ready Meals Market by Volume, 2007–17
5.5 Chilled Ready Meals Analysis, 2007–17
5.5.1 Chilled Ready Meals Market by Value, 2007–17
5.5.2 Chilled Ready Meals Market by Volume, 2007–17
5.6 Dried Ready Meals Analysis, 2007–17
5.6.1 Dried Ready Meals Market by Value, 2007–17
5.6.2 Dried Ready Meals Market by Volume, 2007–17
5.7 Frozen Ready Meals Analysis, 2007–17
5.7.1 Frozen Ready Meals Market by Value, 2007–17
5.7.2 Frozen Ready Meals Market by Volume, 2007–17
5.8 Ready Meals Brand Analysis, 2009–12
5.9 Ready Meals Distribution Channel Analysis, 2009–12
6 Appendix
6.1 About Canadean
6.2 Disclaimer
List of Tables
Table 1: Category Definitions - Prepared Meals Market
Table 2: Distribution Channel Definitions - Prepared Meals Market
Table 3: Volume Units for Prepared Meals Market
Table 4: Italy Exchange Rate EUR – USD (Annual Average), 2007 – 2012
Table 5: Italy Prepared Meals Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 6: Italy Prepared Meals Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 7: Italy Prepared Meals Market Value (EUR m) by Category, 2007–12
Table 8: Italy Prepared Meals Market Value (EUR m) by Category, 2012–17
Table 9: Italy Prepared Meals Market Value (USD m) by Category, 2007–12
Table 10: Italy Prepared Meals Market Value (USD m) by Category, 2012–17
Table 11: Italy Prepared Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by Value (EUR m)
Table 12: Italy Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 13: Italy Per-capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2007–17
Table 14: Italy Prepared Meals Market Volume (Kg m) by Category, 2007–12
Table 15: Italy Prepared Meals Market Volume (Kg m) by Category, 2012–17
Table 16: Italy Prepared Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Category, by volume (Kg m)
Table 17: Italy Meal Kits Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 18: Italy Meal Kits Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 19: Italy Meal Kits Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 20: Italy Meal Kits Market Value (EUR m) by Segments, 2007–12
Table 21: Italy Meal Kits Market Value (EUR m) by Segments, 2012–17
Table 22: Italy Meal Kits Market Value (USD m) by Segments, 2007–12
Table 23: Italy Meal Kits Market Value (USD m) by Segments, 2012–17
Table 24: Italy Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 25: Italy Meal Kits Market Volume (Kg m) by Segments, 2007–12
Table 26: Italy Meal Kits Market Volume (Kg m) by Segments, 2012–17
Table 27: Italy Meal Kits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 28: Italy Meal Kits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 29: Italy Ambient Meal Kits Market by Value (EUR m), 2007–17
Table 30: Italy Ambient Meal Kits Market by Value (USD m), 2007–17
Table 31: Italy Ambient Meal Kits Market by Volume (Kg m), 2007–17
Table 32: Italy Chilled Meal Kits Market by Value (EUR m), 2007–17
Table 33: Italy Chilled Meal Kits Market by Value (USD m), 2007–17
Table 34: Italy Chilled Meal Kits Market by Volume (Kg m), 2007–17
Table 35: Italy Frozen Meal Kits Market by Value (EUR m), 2007–17
Table 36: Italy Frozen Meal Kits Market by Value (USD m), 2007–17
Table 37: Italy Frozen Meal Kits Market by Volume (Kg m), 2007–17
Table 38: Italy Meal Kits Market Value by Brands (EUR m), 2009–12
Table 39: Italy Meal Kits Market Value by Brands (USD m), 2009–12
Table 40: Italy Meal Kits Market Value by Distribution Channel (EUR m), 2009–12
Table 41: Italy Meal Kits Market Value by Distribution Channel (USD m), 2009–12
Table 42: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 43: Italy Pizza Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 44: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 45: Italy Pizza Market Value (EUR m) by Segments, 2007–12
Table 46: Italy Pizza Market Value (EUR m) by Segments, 2012–17
Table 47: Italy Pizza Market Value (USD m) by Segments, 2007–12
Table 48: Italy Pizza Market Value (USD m) by Segments, 2012–17
Table 49: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 50: Italy Pizza Market Volume (Kg m) by Segments, 2007–12
Table 51: Italy Pizza Market Volume (Kg m) by Segments, 2012–17
Table 52: Italy Pizza Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 53: Italy Pizza Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 54: Italy Chilled Pizza Market by Value (EUR m), 2007–17
Table 55: Italy Chilled Pizza Market by Value (USD m), 2007–17
Table 56: Italy Chilled Pizza Market by Volume (Kg m), 2007–17
Table 57: Italy Frozen Pizza Market by Value (EUR m), 2007–17
Table 58: Italy Frozen Pizza Market by Value (USD m), 2007–17
Table 59: Italy Frozen Pizza Market by Volume (Kg m), 2007–17
Table 60: Italy Pizza Market Value by Brands (EUR m), 2009–12
Table 61: Italy Pizza Market Value by Brands (USD m), 2009–12
Table 62: Italy Pizza Market Value by Distribution Channel (EUR m), 2009–12
Table 63: Italy Pizza Market Value by Distribution Channel (USD m), 2009–12
Table 64: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Table 65: Italy Ready Meals Market Value (USD m) and Growth (Y-o-Y), 2007–17
Table 66: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Table 67: Italy Ready Meals Market Value (EUR m) by Segments, 2007–12
Table 68: Italy Ready Meals Market Value (EUR m) by Segments, 2012–17
Table 69: Italy Ready Meals Market Value (USD m) by Segments, 2007–12
Table 70: Italy Ready Meals Market Value (USD m) by Segments, 2012–17
Table 71: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Table 72: Italy Ready Meals Market Volume (Kg m) by Segments, 2007–12
Table 73: Italy Ready Meals Market Volume (Kg m) by Segments, 2012–17
Table 74: Italy Ready Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Value (EUR m), by Segments
Table 75: Italy Ready Meals Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 & 2017), by Volume (Kg m), by Segments
Table 76: Italy Ambient Ready Meals Market by Value (EUR m), 2007–17
Table 77: Italy Ambient Ready Meals Market by Value (USD m), 2007–17
Table 78: Italy Ambient Ready Meals Market by Volume (Kg m), 2007–17
Table 79: Italy Chilled Ready Meals Market by Value (EUR m), 2007–17
Table 80: Italy Chilled Ready Meals Market by Value (USD m), 2007–17
Table 81: Italy Chilled Ready Meals Market by Volume (Kg m), 2007–17
Table 82: Italy Dried Ready Meals Market by Value (EUR m), 2007–17
Table 83: Italy Dried Ready Meals Market by Value (USD m), 2007–17
Table 84: Italy Dried Ready Meals Market by Volume (Kg m), 2007–17
Table 85: Italy Frozen Ready Meals Market by Value (EUR m), 2007–17
Table 86: Italy Frozen Ready Meals Market by Value (USD m), 2007–17
Table 87: Italy Frozen Ready Meals Market by Volume (Kg m), 2007–17
Table 88: Italy Ready Meals Market Value by Brands (EUR m), 2009–12
Table 89: Italy Ready Meals Market Value by Brands (USD m), 2009–12
Table 90: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2009–12
Table 91: Italy Ready Meals Market Value by Distribution Channel (USD m), 2009–12
List Of Figures
Figure 1: Italy Prepared Meals Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 2: Italy Prepared Meals Market Value (EUR m) by Category, 2007–17
Figure 3: Italy Prepared Meals Market Dynamics, by Category, by Market Value, 2007–17
Figure 4: Italy Prepared Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 5: Italy Per-Capita Prepared Meals Consumption (Kg/head & Y-o-Y growth), 2007–17
Figure 6: Italy Prepared Meals Market Volume (Kg m) by Category, 2007–17
Figure 7: Italy Prepared Meals Market Dynamics, by Category, by Market Volume 2007–17
Figure 8: Italy Meal Kits Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 9: Italy Meal Kits Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 10: Italy Meal Kits Market Value (EUR m) by Segments, 2007–17
Figure 11: Italy Meal Kits Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 12: Italy Meal Kits Market Volume (Kg m) by Segments, 2007–17
Figure 13: Italy Meal Kits Market Growth Dynamics by Value, 2007–17
Figure 14: Italy Meal Kits Market Growth Dynamics by Volume, 2007–17
Figure 15: Italy Ambient Meal Kits Market by Value (EUR m), 2007–17
Figure 16: Italy Ambient Meal Kits Market by Volume (Kg m), 2007–17
Figure 17: Italy Chilled Meal Kits Market by Value (EUR m), 2007–17
Figure 18: Italy Chilled Meal Kits Market by Volume (Kg m), 2007–17
Figure 19: Italy Frozen Meal Kits Market by Value (EUR m), 2007–17
Figure 20: Italy Frozen Meal Kits Market by Volume (Kg m), 2007–17
Figure 21: Italy Meal Kits Market Value by Brands (EUR m), 2009–12
Figure 22: Italy Meal Kits Market Value by Distribution Channel (EUR m), 2009–12
Figure 23: Italy Pizza Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 24: Italy Pizza Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 25: Italy Pizza Market Value (EUR m) by Segments, 2007–17
Figure 26: Italy Pizza Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 27: Italy Pizza Market Volume (Kg m) by Segments, 2007–17
Figure 28: Italy Pizza Market Growth Dynamics by Value, 2007–17
Figure 29: Italy Pizza Market Growth Dynamics by Volume, 2007–17
Figure 30: Italy Chilled Pizza Market by Value (EUR m), 2007–17
Figure 31: Italy Chilled Pizza Market by Volume (Kg m), 2007–17
Figure 32: Italy Frozen Pizza Market by Value (EUR m), 2007–17
Figure 33: Italy Frozen Pizza Market by Volume (Kg m), 2007–17
Figure 34: Italy Pizza Market Value by Brands (EUR m), 2009–12
Figure 35: Italy Pizza Market Value by Distribution Channel (EUR m), 2009–12
Figure 36: Italy Ready Meals Market Value (EUR m) and Growth (Y-o-Y), 2007–17
Figure 37: Italy Ready Meals Average Consumer Price (EUR) and Growth (Y-o-Y), 2007–17
Figure 38: Italy Ready Meals Market Value (EUR m) by Segments, 2007–17
Figure 39: Italy Ready Meals Market Volume (Kg m) and Growth (Y-o-Y), 2007–17
Figure 40: Italy Ready Meals Market Volume (Kg m) by Segments, 2007–17
Figure 41: Italy Ready Meals Market Growth Dynamics by Value, 2007–17
Figure 42: Italy Ready Meals Market Growth Dynamics by Volume, 2007–17
Figure 43: Italy Ambient Ready Meals Market by Value (EUR m), 2007–17
Figure 44: Italy Ambient Ready Meals Market by Volume (Kg m), 2007–17
Figure 45: Italy Chilled Ready Meals Market by Value (EUR m), 2007–17
Figure 46: Italy Chilled Ready Meals Market by Volume (Kg m), 2007–17
Figure 47: Italy Dried Ready Meals Market by Value (EUR m), 2007–17
Figure 48: Italy Dried Ready Meals Market by Volume (Kg m), 2007–17
Figure 49: Italy Frozen Ready Meals Market by Value (EUR m), 2007–17
Figure 50: Italy Frozen Ready Meals Market by Volume (Kg m), 2007–17
Figure 51: Italy Ready Meals Market Value by Brands (EUR m), 2009–12
Figure 52: Italy Ready Meals Market Value by Distribution Channel (EUR m), 2009–12
