Synopsis
This report provides an in-depth examination of the UK food preparation retail market covering market data, key retail players and consumer behavior.
Scope
The report covers:
Market values:
We provide overall, sector, category and product market values to give you a detailed overview of market potential; current and historic values are included
Future forecasts:
On a sector and category level we provide future forecasts over a five year timeframe; at product level we provide a directional forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category level. A future outlook is also provided for the main players to help you understand the future direction of market share.
Retailer profiles:
The leading retailers are profiled: critical metrics like store numbers, financials and, shares are provided along with an analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who’s shopping for what are provided; these give a clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the food preparation category are provided; this gives an understanding of the drivers of demand both currently and over the next five years.
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for winning strategies that successful businesses will need to employ in the food preparation market.
Summary
Part of Conlumino's home retail research programme, this report provides detailed and comprehensive insight into what consumers are buying across the food preparation category, what they’re spending, where they’re shopping and why. The report also reviews leading players in the market and assesses their future prospects. Strategic analysis helps you to understand what actions your business needs to take in the market to win over the next five years.
Reasons To Buy
1. Understand how the market’s performing
This report forecasts what the size of the food preparation market will be over the next few years and give an indication of the sources of growth. In today’s turbulent market knowing where things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market. Rather than just presenting a mass of raw data, this expertise ensures the report explains why certain trends and patterns exist. In turn this allows you to understand the context of the market which aids your own decision making.
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that shape demand: consumers. A whole range of consumer dynamics are included, explaining purchase triggers, brand and retailer preferences and conversions, and purchase considerations. In short they allow you to understand what people think about your brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips and advice on how to succeed in the market and are a source of ideas. The analysis and insight help you with planning, strategy and exercises such as repositioning or brand development.
List Of Content
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Position of retailers now and forecast,
2.4 Comparisons of key retail metrics,
2.5 Profiles of key retailers (Asda, IKEA, John Lewis, Lakeland, Tesco, Wilkinsons),
3. The consumer,
3.1 Headline summary,
3.2 Summary of consumer journey,
3.3 Who is shopping and what they're buying,
3.4 Where consumers are buying,
3.5 Why consumers are buying
List Of Table
1. Key issues in the market,
2. Overall market size 2010-2016
3. Overall sources of growth 2010-2016
4. Kitchen accessories, market sizes 2010-16
5. Kitchen accessories, sources of growth 2010-16
6. Utensils and knives, market sizes 2010-16
7. Utensils and knives, sources of growth 2010-16
8. Specialist gadgets, market sizes 2010-16
9. Specialist gadgets, sources of growth 2010-16
10. Protective boards, market sizes 2010-16
11. Protective boards, sources of growth 2010-16
12. Category size and growth matrix
13. Online sales proportion 2010-16
14. On and off-line growth rates 2010-16
15. Online penetration by category
16. Online growth by category
17. Channels of distribution 2011 and 2016
18. Retailer market shares 2011
19. Change in retailer market shares since 2010
20. Retailer prospects for next few years
21. Market positioning map 2012
22. Market positioning forecast map 2015
23. Tesco, key metric overview
24. John Lewis, key metric overview
25. Wilkinson, key metric overview
26. Asda, key metric overview
27. IKEA, key metric overview
28. Wilkinsons, key metric overview
29. Lakeland, key metric overview
30. Food preparation activities undertaken
31. Readership of food related magazines
32. Opinions on food preparation
33. Skills in cooking
34. Food preparation purchasing penetration, overall
35. Food preparation purchasing penetration, by demographic
36. Food preparation purchasing penetration, by region
37. Food preparation purchasing penetration, by category
38. Food preparation purchasing penetration, by typology
39. Food preparation purchasing penetration, by category
40. Food preparation purchasing penetration, by typology
41. Purchasing motivation
42. Purchasing motivation, by product
43. Retailer usage
44. Differences between usage on cooking and baking
45. Drivers of store choice
46. Drivers of store choice by skill level
List Of Figures
1. Category size and growth
2. Channels of distribution
3. Retailer, key comparative data
4. Skills in cooking by demographic segment
5. Detailed penetration by product
6. Retailer usage
7. Retailer usage by demographic segment
8. Retailer conversion rates
9. Detailed drivers of store choice by retailer
