Synopsis
This report provides an in-depth examination of the UK retail market for small domestic appliances covering market data, key retail players and consumer behavior.
Scope
The report covers:
Market values:
We provide overall, sector, category and product market values to give you a detailed overview of market potential; current and historic values are included
Future forecasts:
On a sector and category level we provide future forecasts over a five year timeframe; at product level we provide a directional forecast over a two year time window
Market shares:
Market shares for the leading retailers are included at category level. A future outlook is also provided for the main players to help you understand the future direction of market share.
Retailer profiles:
The leading retailers are profiled: critical metrics like store numbers, financials and, shares are provided along with an analysis of current strategy and future outlook.
Consumer profiles:
Statistics on who’s shopping for what are provided; these give a clear view on the most important consumer segments and groups.
Strategic dynamics:
The overall dynamics of the small domestic appliances category are provided; this gives an understanding of the drivers of demand both currently and over the next five years.
Ideation and innovation:
Using all data and analysis, we provide broad suggestions for winning strategies that successful businesses will need to employ in the small domestic appliances market.
Summary
Part of Conlumino's home retail research programme, this report provides detailed and comprehensive insight into what consumers are buying across the small domestic appliances category, what they’re spending, where they’re shopping and why. The report also reviews leading players in the market and assesses their future prospects. Strategic analysis helps you to understand what actions your business needs to take in the market to win over the next five years.
Reasons To Buy
1. Understand how the market’s performing
This report forecasts what the size of the small domestic appliances market will be over the next few years and give an indication of the sources of growth. In today’s turbulent market knowing where things are likely to go is essential for planning.
2. Explore the trends in the market
The report is written and complied by experts in the retail market. Rather than just presenting a mass of raw data, this expertise ensures the report explains why certain trends and patterns exist. In turn this allows you to understand the context of the market which aids your own decision making.
3. See what actual consumers think about your brand
The report contains analysis direct from the very people that shape demand: consumers. A whole range of consumer dynamics are included, explaining purchase triggers, brand and retailer preferences and conversions, and purchase considerations. In short they allow you to understand what people think about your brand or store.
4. Use the reports to shape strategy
The reports just leave you hanging. They contain practical tips and advice on how to succeed in the market and are a source of ideas. The analysis and insight help you with planning, strategy and exercises such as repositioning or brand development.
List Of Content
1. The market,
1.1 Headline summary,
1.2 Issues in the market,
1.3 Size and growth of the market,
1.4 Distribution channels,
2. Retailers,
2.1 Headline summary,
2.2 Shares for key retailers,
2.3 Position of retailers now and forecast,
2.4 Comparisons of key retail metrics,
2.5 Profiles of key retailers (Amazon, Argos, Comet, Dixons, John Lewis, Tesco),
3. The consumer,
3.1 Headline summary,
3.2 Who is shopping and what they're buying,
3.3 Why they're buying,
3.4 Where they're buying from,
3.5 What brands they're buying
List Of Table
1. Category size and growth
2. Channels of distribution
3. Retailer, key comparative data
4. Product purchasing penetration rates
5. Retailer usage
6. Retailer usage by demographic segment
7. Retailer conversion rates
8. Drivers of store choice by retailer
9. Things to improve on by retailer
10. Brand choice
11. Reasons for brand choice
List Of Figures
1. Key issues in the market,
2. Overall market size 2010-2016
3. Overall sources of growth 2010-2016
4. Vacuum cleaners, market sizes 2010-16
5. Vacuum cleaners, sources of growth 2010-16
6. Irons, market sizes 2010-16
7. Irons, sources of growth 2010-16
8. Heating and cooling, market sizes 2010-16
9. Heating and cooling, sources of growth 2010-16
12. Category size and growth matrix
13. Online sales proportion 2010-16
14. On and off-line growth rates 2010-16
15. Online penetration by category
16. Online growth by category
17. Channels of distribution 2011 and 2016
18. Retailer market shares 2011
19. Change in retailer market shares since 2010
20. Retailer prospects for next few years
21. Market positioning map 2012
22. Market positioning forecast map 2015
23. Amazon, key metric overview
24. Argos, key metric overview
25. Comet, key metric overview
26. Dixons, key metric overview
27. John Lewis, key metric overview
28. Tesco, key metric overview
29. Small domestic appliances purchasing penetration, overall
30 Small domestic appliances purchasing penetration, by demographic
31. Small domestic appliances purchasing penetration, by region
32. Small domestic appliances purchasing penetration, by category
33. Small domestic appliances purchasing penetration, by category & demographics
34. Purchasing motivation
35. Replacement cycle by category
36. Retailer usage
37. Drivers of store choice
38. Things stores should improve
39. Brand consideration and usage
