Summary
Travel and Tourism in Austria to 2019 provides detailed information on the Austrian tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, tourist expenditure, airlines, hotels, car rental, and travel intermediaries industries.
The report brings together Travel and Tourism Intelligence Center's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and to discover which segments will see growth in the coming years.
Key Findings
- Recovering from a significant drop in the number of tourists from 2010-2013, Austria's tourism sector flourished in 2014. The growth can be attributed to the country's income rise, increase in number of travelers from key target markets such as China, South Korea, Taiwan, Poland, Belgium and United Arab Emirates, efforts by Austrian National Tourism Office (ANTO) and new campaigns being launched to attract adventure as well as cultural tourists to the country.
- Austrian cities such as Vienna, Tyrol and Salzburg have proven to be a popular choice amongst European locations for hosting meetings, incentives, conferences and events (MICE). Rich culture, culinary options, UNESCO world heritage sites, advanced infrastructure and seminar hotels make these cities a perfect destination for corporate events. In 2013, Vienna alone recorded 3,389 congress and corporate events bringing around 501,337 delegates from across the world.
- Austria's inbound tourism grew during the historic period, as the number of international arrivals rose from 22 million in 2010 to 25.2 million in 2014, at a CAGR of 3.46%.There was a significant increase in the number of inbound tourists from Asia-Pacific namely China, South Korea, and Taiwan during the historic period.
- To support growing tourism, several new international chains are building luxurious as well as budget hotels in Austria. Motel One, Star Inn, Park Hyatt Vienna and Ruby Hotel Sofia will be open to tourists from 2015.
Increased demand and successful launches of new routes has led to an increase in frequency of flights to Newark, Tehran, Mauritius, Maldives and Frankfurt. Similarly introduction of new routes to African destinations since 2014 was a major step towards promoting tourism.
Synopsis
The report provides detailed market analysis, information, and insights, including:
- Historic and forecast tourist volumes covering the entire AustrianTravel and Tourism sector
- Detailed analysis of tourist spending patterns in Austria for various categories in the Travel and Tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Detailed market classification across each category, with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental, and travel intermediaries industries
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the AustrianTravel and Tourism sector
- Understand the demand-side dynamics within theAustrianTravel and Tourism sector, along with key market trends and growth opportunities
1 Executive Summary
1.1 Key Trends and Issues
1.1.1 Meetings, incentives, conferences and events tourism
1.1.2 Campaigns designed to attract tourists
1.1.3 Infrastructure development
2 The Travel and Tourism Sector in Context
2.1 Tourist attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 Meeting, Incentives, Conventions and Events
4.2.2 Medical tourism
4.2.3 Ski Again. Welcome back to the slopes.TM
4.2.4 Austria's new wage law would threaten Ski chalet holidays
4.2.5 “Austria, Moments of Bliss” campaign
4.2.6 International trade fairs, events and games
4.3 Canadean View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Increase in frequency and addition of new routes
5.2.2 JetSmarter Inc. partners with GlobeAir
5.3 Competitive Landscape
5.4 Canadean View
6 Hotels
6.1 The Market
6.2 Key Developments
6.2.1 Hotel development pipeline
6.2.2 Deals
6.3 Competitive Landscape
6.4 Canadean View
7 Car Rental
7.1 The Market
7.2 Key Developments
7.2.1 Lack of alternatives and high safety parameters
7.3 Competitive Landscape
7.4 Canadean View
8 Travel Intermediaries
8.1 The Market
8.2 Key Developments
8.2.1 Deals
8.2.2 Online channel
8.3 Canadean View
9 Tourism Board Profile
9.1 Tourist Board Description
9.2 Target Market
10 Airport Profiles
10.1 Austrian Airports
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1 Company Profile: Austrian Airlines AG
11.1.1 Austrian Airlines AG - company overview
11.1.2 Austrian Airlines AG - business description
11.1.3 Austrian Airlines AG - main services and brands
11.1.4 Austrian Airlines AG - history
11.1.5 Austrian Airlines AG - SWOT analysis
11.1.6 Austrian Airlines AG - strengths
11.1.7 Austrian Airlines AG - weaknesses
11.1.8 Austrian Airlines AG - opportunities
11.1.9 Austrian Airlines AG - threats
11.1.10 Austrian Airlines AG - key employees
11.2 Company Profile: NIKI Luftfahrt GmbH
11.2.1 NIKI Luftfahrt GmbH - company overview
11.2.2 NIKI Luftfahrt GmbH - main services and brands
11.2.3 NIKI Luftfahrt GmbH - key employees
11.3 Company Profile: Deutsche Lufthansa AG
11.3.1 Deutsche Lufthansa AG - company overview
11.3.2 Deutsche Lufthansa AG - main services
11.3.3 Deutsche Lufthansa AG - key employees
12 Company Profiles - Hotels
12.1 Company Profile: ACCOR Hotelbetriebsges.m.b.H
12.1.1 ACCOR Hotelbetriebsges.m.b.H. - Company overview
12.1.2 ACCOR Hotelbetriebsges.m.b.H - main services
12.1.3 ACCOR Hotelbetriebsges.m.b.H - key employees
12.2 Company Profile: Best Western International, Inc.
12.2.1 Best Western International, Inc. - company overview
12.2.2 Best Western International, Inc. - main services and brands
12.2.3 Best Western International, Inc. - key employees
12.3 Company Profile: Best Wellness Hotel
12.3.1 Best Wellness Hotel- company overview
12.3.2 Best Wellness Hotel - main services
12.3.3 Best Wellness Hotel - key employees
12.4 Company Profile: Design Hotels
12.4.1 Design Hotels - company overview
12.4.2 Design Hotels - main services
12.4.3 Design Hotels - key employees
13 Company Profiles - Car Rental
13.1 Company Profile: Sixt GmbH Austria
13.1.1 Sixt GmbH Austria - company overview
13.1.2 Sixt GmbH Austria - main services
13.1.3 Sixt GmbH Austria - key employees
13.2 Company Profile: Hertz Global Holding, Inc.
13.2.1 Hertz Global Holding, Inc. - company overview
13.2.2 Hertz Global Holding, Inc. - main services
13.2.3 Hertz Global Holding, Inc. - key employees
13.3 Company Profile: Avis Autovermietung Gesellschaft m. b. H.
13.3.1 Avis Autovermietung Gesellschaft m. b. H.- company overview
13.3.2 Avis Autovermietung Gesellschaft m. b. H.- main services
13.3.3 Avis Autovermietung Gesellschaft m. b. H.- key employees
13.4 Company Profile: Europcar Austria
13.4.1 Europcar Austria? company overview
13.4.2 Europcar Austria- main services
14 Company Profiles - Travel Intermediaries
14.1 Company Profile: TUI Austria Holding GmbH
14.1.1 TUI Austria Holding GmbH- company overview
14.1.2 TUI Austria Holding GmbH- main services
14.1.3 TUI Austria Holding GmbH- key employees
14.2 Company Profile: City Tours GmbH
14.2.1 City Tours GmbH- company overview
14.2.2 City Tours GmbH. - main services
14.2.3 City Tours GmbH - key employees
14.3 Company Profile: Botros Incoming
14.3.1 Botros Incoming - company overview
14.3.2 Botros Incoming - main services
14.3.3 Botros Incoming - key employees
14.4 Company Profile: Reiseburo Kuoni Ges.m.b.H.
14.4.1 Reiseburo Kuoni Ges.m.b.H.- company overview
14.4.2 Reiseburo Kuoni Ges.m.b.H.- main services
14.4.3 Reiseburo Kuoni Ges.m.b.H.- key employees
15 Market Data Analysis
15.1 Tourism Output
15.1.1 Total tourism output
15.1.2 Direct tourism output
15.1.3 Indirect tourism output
15.1.4 Tourism output per employee
15.1.5 Direct tourism output per employee
15.1.6 Indirect tourism output per employee
15.2 Tourism Employment
15.2.1 Total tourism employment
15.2.2 Direct tourism employment
15.2.3 Indirect tourism employment
15.2.4 Tourism employee compensation
15.2.5 Total gross income generated by total tourism employment
15.3 Domestic Tourism
15.3.1 Domestic trips by purpose of visit
15.3.2 Number of overnight stays - domestic trips
15.3.3 Total domestic tourist expenditure
15.3.4 Average expenditure per domestic tourist by category
15.4 Inbound Tourism
15.4.1 International arrivals by region
15.4.2 International arrivals by purpose of visit
15.4.3 International arrivals by mode of transport
15.4.4 Number of overnight stays - inbound trips
15.4.5 Total inbound tourism expenditure by category
15.4.6 Average international tourist expenditure by category
15.5 Outbound Tourism Flows
15.5.1 International departures by region
15.5.2 International departures by mode of transport
15.5.3 International departures by purpose of visit
15.5.4 Number of overnight stays - international trips
15.5.5 Total outbound tourism expenditure by category
15.5.6 Average outbound expenditure per resident by category
15.6 Airlines
15.6.1 Seats available
15.6.2 Seats sold by carrier type - business travel
15.6.3 Seats sold by carrier type - leisure travel
15.6.4 Load factor by carrier type
15.6.5 Passenger kilometers available by carrier type
15.6.6 Revenue-generating passenger kilometers by carrier type
15.6.7 Revenue per passenger by carrier type
15.6.8 Total revenue by carrier type
15.7 Hotels
15.7.1 Establishments by hotel category
15.7.2 Available rooms by hotel category
15.7.3 Room occupancy rate by hotel category
15.7.4 Room nights available by hotel category
15.7.5 Room nights occupied by hotel category
15.7.6 Average revenue per available room by hotel category
15.7.7 Revenue per occupied room by hotel category
15.7.8 Total revenue per available room by hotel category
15.7.9 Total revenue by hotel category and customer type
15.7.10 Guests by hotel category and customer type
15.8 Car Rentals
15.8.1 Market value by customer type and rental location
15.8.2 Fleet size
15.8.3 Rental occasions and days
15.8.4 Rental length
15.8.5 Average rental length
15.8.6 Utilization rate
15.8.7 Average revenue per day
15.9 Travel Intermediaries
15.9.1 Market value by product type
15.9.2 Online revenues by type of intermediary or provider
15.9.3 Online revenues by type of tourist
15.9.4 In-store revenues by type of intermediary
15.9.5 In-store revenues by type of tourist
15.9.6 Travel agent revenues from domestic tourism by sales channel
15.9.7 Travel agent revenues from international tourism by sales channel
15.9.8 Tour operator revenues from domestic tourism, by sales channel
15.9.9 Tour operator revenues from international tourism, by sales channel
15.9.10 Other intermediaries revenues from domestic tourism, by sales channel
15.9.11 Other intermediaries revenues from international tourism by sales channel
16 Appendix
16.1 What is this Report About?
16.2 Definitions
16.3 Methodology
16.4 About Canadean
16.5 Disclaimer
