Summary
The New Zealand inbound tourism market has registered strong growth over the last few years, and this trend is expected to continue, driven by Tourism New Zealand's promotional efforts. China has been a key target market for Tourism New Zealand and it has now shifted its focus from volume to value. New Zealand aims to attract high value Chinese travelers who travel more widely, stay for longer, and spend more money. Conversely, the number of domestic trips totaled 16.8 million in 2014, recording hardly any growth during the historic period. This is largely due to the growing preference of New Zealanders for outbound trips due to the stronger New Zealand dollar, which increased the affordability of international trips.
Key Findings
- Outbound tourism grew at a faster pace compared to domestic tourism during the historic period (2009-2014) as New Zealanders were attracted to overseas trips due to the stronger New Zealand currency. An aging population with time and money to spend is expected to make more international and domestic trips over the coming years. Domestic trips will increase from 16.8 million in 2014 to 18.6 million by 2019, while outbound trips will grow from 2.3 million to 2.7 million
- Inbound trips are projected to grow from 2.8 million in 2014 to 3.6 million by 2019, driven by Tourism New Zealand's (TNZ) focus on emerging markets such as China, Indonesia, India, and Latin America. China has been New Zealand's second largest source market since 2012 and visitors are projected to nearly double over the forecast period (2015-2019). TNZ aims to attract more high value Chinese travelers and has launched an initiative, The China Toolkit (www.chinatoolkit.co.nz), to help tourism businesses understand and deliver experiences that Chinese tourists value and enjoy
- Keeping in view that China is a key outbound and inbound market for New Zealand, Air New Zealand and Air China revealed plans to form an alliance, which, if approved, means the Chinese flagship carrier will commence daily direct flights between Auckland and Beijing from December 2015. By connecting the capitals, the deal provides business travelers and tourists with improved air connectivity
- The supply side has been relatively stable over the last few years while demand has increased, resulting in increased occupancy rates and higher tariffs in areas such as Auckland, Queenstown, Wellington, and Rotorua. According to research by Jones Lang LaSalle (JLL) in 2014, to meet the growing demand, new hotels are being planned (16 projects are being speculated with a total of 2,900 rooms). New brands such as Four Seasons and Ritz Carlton are likely to enter New Zealand in the luxury and upscale market
Synopsis
Canadean's report - "Travel and Tourism in New Zealand to 2019” provides detailed information on the New Zealand tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
- Historic and forecast tourist volumes covering the entire New Zealand Travel and Tourism sector
- Detailed analysis of tourist spending patterns in New Zealand for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers
Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to the New Zealand Travel and Tourism sector
- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source and destination countries
Table Of Contents
Executive Summary
Introduction
Travel and Tourism Sector in Context
Domestic Tourism
Market summary and key developments in New Zealand's domestic tourism market
Historical and projected figures for domestic trips and domestic expenditure in New Zealand
Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism
Market summary and key developments in New Zealand's inbound tourism market
Historical and projected figures for inbound trips and inbound expenditure in New Zealand
Tourist arrivals from top 10 countries to New Zealand
Inbound trips-trips by purpose of visit and mode of transport
Inbound trips-average length of trip and overnight stays
Outbound Tourism
Market summary and key developments in New Zealand's outbound tourism market
Historical and projected figures for outbound trips and outbound expenditure in New Zealand
Tourist departures to top 10 countries from New Zealand
Outbound trips-trips by purpose of visit and mode of transport
Outbound trips-average length of trip and overnight stays
Airlines
Market summary and key developments in New Zealand's airlines industry
Revenues and seats sold in New Zealand's airlines market
Low cost airlines in New Zealand-seats available, seats sold and load factor
Low cost airlines in New Zealand-total revenue and revenue per customer
Low cost airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Full service airlines in New Zealand-seats available, seats sold and load factor
Full service airlines in New Zealand-total revenue and revenue per customer
Full service airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Charter airlines in New Zealand-seats available, seats sold and load factor
Charter airlines in New Zealand-total revenue and revenue per customer
Charter airlines in New Zealand-revenue generating passenger kilometers versus kilometers available
Competitive landscape
Hotels
Market summary and key developments in New Zealand's hotel industry
Revenues, room nights available and revenue per available room in New Zealand's hotel industry
Hotel establishments by category and available hotel rooms by category in New Zealand
Budget hotels-revenues, room occupancy rates, room nights available and room nights occupied
Budget hotels-revenue per available room and revenue per occupied room
Budget hotels-revenue by customer type and guests by customer type
Midscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
Midscale hotels-revenue per available room and revenue per occupied room
Midscale hotels-revenue by customer type and guests by customer type
Upscale hotels-revenues, room occupancy rates, room nights available and room nights occupied
Upscale hotels-revenue per available room and revenue per occupied room
Upscale hotels-revenue by customer type and guests by customer type
Luxury hotels-revenues, room occupancy rates, room nights available and room nights occupied
Luxury hotels-revenue per available room and revenue per occupied room
Luxury hotels-revenue by customer type and guests by customer type
Competitive Landscape
Car Rental
Market value of car rental industry in New Zealand
Car rental value in New Zealand by rental type and location, and average revenue per day
Car rental in New Zealand-fleet size, rental days and market utilization rate
Travel Intermediaries
Market value of travel intermediaries industry in New Zealand
Travel intermediaries' online revenues and in-store revenues by provider
Airport Profiles
Market Data
Domestic tourism
Inbound tourism
Outbound tourism
Airlines
Hotels
Car rental
Travel intermediaries
Tourism output
Tourism employment
Appendix
Travel and tourism sector definitions
List Of Tables
Table 1: Domestic Trips - Overnight Stays (Million), 2009-2019
Table 2: Average Length of Domestic Trip, 2009-2019
Table 3: Tourist Arrivals from Top 10 Countries (Thousands), 2009-2019
Table 4: Inbound Trips - Overnight Stays (Million), 2009-2019
Table 5: Average Length of Inbound Trip, 2009-2019
Table 6: Tourist Departures to Top 10 Countries (Thousands), 2009-2019
Table 7: Outbound Trips - Overnight Stays (Million), 2009-2019
Table 8: Average Length of Outbound Trip, 2009-2019
Table 9: Seats Available Low Cost Airlines (Million) and Load Factor (%), 2009-2019
Table 10: Total Revenue by Low Cost Airlines (NZD Million) and Revenue per Customer (NZD), 2009-2019
Table 11: Seats Available Full Service Airlines (Million) and Load Factor (%), 2009-2019
Table 12: Total Revenue by Full Service Airlines (NZD Million) and Revenue per Customer (NZD), 2009-2019
Table 13: Seats Available Charter Airlines (Thousand) and Load Factor (%), 2009-2019
Table 14: Total Revenue by Charter Airlines (NZD Million) and Revenue per Customer (NZD), 2009-2019
Table 15: Budget Hotels, Room Occupancy Rates (%)
Table 16: Budget Hotels: Revenue per Occupied Room and Revenue per Available Room (NZD), 2009-2019
Table 17: Midscale Hotels, Room Occupancy Rates (%)
Table 18: Midscale Hotels: Revenue per Occupied Room and Revenue per Available Room (NZD), 2009-2019
Table 19: Upscale Hotels, Room Occupancy Rates (%)
Table 20: Upscale Hotels: Revenue per Occupied Room and Revenue per Available Room (NZD), 2009-2019
Table 21: Luxury Hotels, Room Occupancy Rates (%)
Table 22: Luxury Hotels: Revenue per Occupied Room and Revenue per Available Room (NZD), 2009-2019
Table 23: Top 10 Hotels (Volume), 2014
Table 24: Car Rentals: Average Revenue per Day (NZD), 2009-2019
Table 25: Car Market Utilization Rate(%), 2009-2019
Table 26: Travel Intermediaries Online Revenues by Type of Tourist (NZD Million), 2009-2019
Table 27: Travel Intermediaries In-Store Revenues by Provider (NZD Million), 2009-2019
Table 28: Number of Domestic Trips by Purpose (Thousand), 2010-2019
Table 29: Domestic Trips - Overnight Stays (Thousand), 2010-2019
Table 30: Total Domestic Tourism Expenditure by Category (NZD Million), 2010-2019
Table 31: Average Expenditure per Domestic Tourist by Category (NZD), 2010-2019
Table 32: International Arrivals by Region (Thousand), 2010-2019
Table 33: International Arrivals by Purpose of Visit (Thousand), 2010-2019
Table 34: International Arrivals by Mode of Transport (Thousand), 2010-2019
Table 35: Inbound Trips - Overnight Stays (Thousand), 2010-2019
Table 36: Total Inbound Tourism Expenditure by Category (NZD Million), 2010-2019
Table 37: Average Expenditure per Inbound Tourist by Category (NZD), 2010-2019
Table 38: International Departures by Region (Thousand), 2010-2019
Table 39: International Departures by Purpose of Visit (Thousand), 2010-2019
Table 40: International Departures by Mode of Transport (Thousand), 2010-2019
Table 41: Outbound Trips - Overnight Stays (Thousand), 2010-2019
Table 42: Total Outbound Tourism Expenditure by Category (NZD Million), 2010-2019
Table 43: Average Expenditure per Outbound Tourist by Category (NZD), 2010-2019
Table 44: Seats Available by Airline Type (Thousand), 2010-2019
Table 45: Seats Sold by Airline Type - Business Travel (Thousand), 2010-2019
Table 46: Seats Sold by Airline Type - Leisure Travel (Thousand), 2010-2019
Table 47: Load Factor by Airline Type (%), 2010-2019
Table 48: Passenger Kilometers Available by Airline Type (Million), 2010-2019
Table 49: Revenue Generating Passenger Kilometers Available by Airline Type (Million), 2010-2019
Table 50: Revenue per Passenger by Airline Type (NZD), 2010-2019
Table 51: Total Revenue by Airline Type (NZD Million), 2010-2019
Table 52: Establishments by Hotel Category, 2010-2019
Table 53: Available Hotel Rooms by Hotel Category, 2010-2019
Table 54: Room Occupancy Rate by Hotel Category (%), 2010-2019
Table 55: Room Nights Available by Hotel Category (Million), 2010-2019
Table 56: Room Nights Occupied by Hotel Category (Million), 2010-2019
Table 57: Average Revenue per Available Room by Hotel Category (NZD), 2010-2019
Table 58: Revenue per Occupied Room by Hotel Category (NZD), 2010-2019
Table 59: Total Revenue Per Available Room by Hotel Category (NZD), 2010-2019
Table 60: Total Revenue by Hotel Category and Customer Type (NZD Million), 2010-2019
Table 61: Guests by Hotel Category and Customer Type (Thousand), 2010-2019
Table 62: Car Rental - Market Value by Customer Type and Rental Location (NZD Million), 2010-2019
Table 63: Car Rental - Fleet Size, 2010-2019
Table 64: Car Rental Occasions (Million), 2010-2019
Table 65: Car Rental Days (Million), 2010-2019
Table 66: Car Rental - Average Rental Length (Days), 2010-2019
Table 67: Car Rental - Market Utilization Rate (%), 2010-2019
Table 68: Car Rental - Average Revenue per Day (NZD), 2010-2019
Table 69: Travel Intermediaries Market Value by Product Type (NZD Million), 2010-2019
Table 70: Travel Intermediaries Online Revenues by Provider (NZD Million), 2010-2019
Table 71: Travel Intermediaries Online Revenues by Type of Tourist (NZD Million), 2010-2019
Table 72: Travel Intermediaries In-store Revenues by Provider (NZD Million), 2010-2019
Table 73: Travel Intermediaries In-store Revenues by Type of Tourist (NZD Million), 2010-2019
Table 74: Travel Agent Revenues from Domestic Tourism by Sales Channel (NZD Million), 2010-2019
Table 75: Travel Agent Revenues from International Tourism by Sales Channel (NZD Million), 2010-2019
Table 76: Tour Operator Revenues from Domestic Tourism by Sales Channel (NZD Million), 2010-2019
Table 77: Tour Operator Revenues from International Tourism by Sales Channel (NZD Million), 2010-2019
Table 78: Other Intermediaries Revenues from Domestic Tourism by Sales Channel (NZD Million), 2010-2019
Table 79: Other Intermediaries Revenues from International Tourism by Sales Channel (NZD Million), 2010-2019
Table 80: Total Tourism Output by Category (NZD Million), 2010-2019
Table 81: Direct Tourism Output by Category (NZD Million), 2010-2019
Table 82: Indirect Tourism Output by Category (NZD Million), 2010-2019
Table 83: Total Tourism Output Generated per Employee by Category (NZD), 2010-2019
Table 84: Direct Tourism Output Generated per Employee by Category (NZD), 2010-2019
Table 85: Indirect Tourism Output Generated per Employee by Category (NZD), 2010-2019
Table 86: Total Tourism Employment by Category (Thousand), 2010-2019
Table 87: Direct Tourism Employment by Category (Thousand), 2010-2019
Table 88: Indirect Tourism Employment by Category (Thousand), 2010-2019
Table 89: Average Salary per Employee by Category (NZD), 2010-2019
Table 90: Total Gross Income Generated by Total Tourism Employment by Category (NZD Million), 2010-2019
List Of Figures
Figure 1: Domestic trips, 2009-2019
Figure 2: Domestic expenditure, 2009-2019
Figure 3: Domestic Tourism by Purpose of Visit (Million), 2009-2019
Figure 4: Number of Trips by Season - Domestic and Outbound(Million), 2014
Figure 7: Inbound Trips, 2009-2019
Figure 8: Inbound Expenditure, 2009-2019
Figure 9: Inbound Tourism by Purpose of Visit (Million), 2009-2019
Figure 10: International Arrivals by Mode of Transport (Million), 2009-2019
Figure 11: Outbound Trips, 2009-2019
Figure 12: Outbound Expenditure, 2009-2019
Figure 13: Outbound Trips by Purpose of Visit (Million), 2009-2019
Figure 14: International Departures by Mode of Transport (Million), 2009-2019
Figure 15: Revenues of Airlines Industry, 2009-2019
Figure 16: Seats Sold in Airlines Industry, 2009-2019
Figure 17: Seats Sold by Low Cost Airlines (Million)
Figure 18: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Low Cost Airlines
Figure 19: Seats Sold by Full Service Airlines (Million)
Figure 20: Revenue Generating Passenger Kilometers, versus Kilometers Available (Billion), Full Service Airlines
Figure 21: Seats Sold by Charter Airlines (Thousand)
Figure 22: Revenue Generating Passenger Kilometers, versus Kilometers Available (Million), Charter Airlines
Figure 23: Passenger Airlines: Company Market Share by Total Number of Passengers Carried (%), 2014
Figure 24: Revenues of Hotel Industry, 2009-2019
Figure 25: Room Nights Available and Revenue per Available Room, 2009-2019
Figure 26: Hotel Establishments by Category, 2009-2019
Figure 27: Available Hotel Rooms by Category, 2009-2019
Figure 28: Total Hotel Revenue (NZD Billion), Budget Hotels, 2009-2019
Figure 29: Budget Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
Figure 30: Budget Hotel Revenue by Customer Type (%), 2014
Figure 31: Budget Hotel Number of Guests by Customer Type (%), 2014
Figure 32: Total Hotel Revenue (NZD Billion), Midscale Hotels, 2009-2019
Figure 33: Midscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
Figure 34: Midscale Hotel Revenue by Customer Type (%), 2014
Figure 35: Midscale Hotel Number by Customer Type (%), 2014
Figure 36: Total Hotel Revenue (NZD Billion), Upscale Hotels, 2009-2019
Figure 37: Upscale Hotels - Nights Available by Hotel Category, Room Nights Occupied by Hotel Category, 2009-2019
Figure 38: Upscale Hotel Revenue by Customer Type (%), 2014
Figure 39: Upscale Hotel Number by Customer Type (%), 2014
Figure 40: Total Hotel Revenue (NZD Billion), Luxury Hotels, 2009-2019
Figure 41: Luxury Hotels, Revenue per Occupied Room and Revenue per Available Room (NZD), 2009-2019
Figure 42: Luxury Hotel Revenue by Customer Type (%), 2014
Figure 43: Luxury Hotel Number by Customer Type (%), 2014
Figure 44: Market Value of Car Rental Industry, 2009-2019
Figure 45: Car Rental Value by Rental Type and Location (NZD Million), 2009-2019
Figure 46: Car Fleet Size, Car Rental Days and Average Rental Length, 2009-2019
Figure 47: Market Value of Travel Intermediaries Industry, 2009-2019
Figure 48: Travel Intermediaries Online Revenues by Provider (NZD Million), 2009-2019
