Market Focus: Trends and Developments in the Bakery & Cereals Sector in Mexico to 2018

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
The busy lifestyles and culture of large young consumers is driving the demand for convenient and healthy bakery products such as multi-grain bread, Breakfast Cereals, and Cereal Bars. The search for good quality products and indulgent products are factors influencing consumers choice of Bakery & Cereals in Mexico. An increasing awareness of heart health and obesity problems will drive consumers towards “better for you” products.
Summary
• The Bakery & Cereals market in Mexico is driven by Bread & Rolls. The Cakes, Pastries & Sweet Pies and Cookies are the second and third largest categories in the Mexican Bakery & Cereals market.
• Health and the desire to Indulge are the leading motivational factors driving the consumption of Bakery & Cereals products in Mexico.
• Food & Drinks Specialists are the preferred destination for purchase of Bakery products in Mexico, followed by Hypermarkets & Supermarket.
• Film and Bags/Sachets made of Flexible Packaging are the most commonly used packaging material for Bakery & Cereals in Mexico.
• A fragmented retail landscape has contributed to the low Private Label penetration.
Reasons To Buy
This overview of the consumer and market dynamics of the Mexican Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.