Market Focus: Trends and Developments in the Bakery & Cereals Sector in Poland

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Polish Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.
Scope
Bakery products form an integral part of the diet among Polish consumers where Bread is one of the most important staple foods. However, with changing life styles and increased participation of women in the workforce, products that support on-the-go lifestyles such as Breakfast Cereals and Cereal Bars are gaining popularity. Indulgence and Health are the other key trends driving the growth of Bakery & Cereals in Poland. Manufacturers of Cereal Bars and Energy Bars are targeting new age groups to increase sales. Consumers are becoming more health-conscious, which has led to an increase in the demand for “better-for-you products.
Summary
• Bakery products form an integral part of the Polish diet and the Bread & Rolls category accounts for the largest market share.
• Cookies (Sweet Biscuits) will register the highest growth during 2013-2018 as they are considered as indulgent treats by Polish consumers.
• Rapid urbanization and increased participation of women in the workforce have led to increased busy lifestyles among Polish consumers and so they prefer Bakery & Cereal products that offer convenience and support on-the-go snacking.
• Private label products are gaining market share from brands across categories of Bakery & Cereals due to increased consumer trust and confidence.
• Hypermarkets & Supermarkets are the most popular retailers of Bakery & Cereals products; however, traditional grocery stores are still very popular among people living in rural areas.
Reasons To Buy
This overview of the consumer and market dynamics of the Polish Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.