Market Focus: Trends and Developments in the Dairy Food Sector in Canada

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Canadian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Scope
Increase in per-capita income and growing population provides scope for introducing innovative Dairy Food products in the premium category in Canada. Yogurt is expected to be the fastest growing category during 2013-2018 driven by consumers preference for a low fat and healthy diet while Milk remains to be the most valuable category followed by Cheese.
Summary
• Canadian consumers are expected to trade up and choose premium products; the increase in volume is relatively low compared to value change.
• Health awareness among consumers is increasing thus driving demand for products that promote good health.
• The Canadian Dairy Food market is highly organized and competitive with Saputo, Kraft Foods, Parmalat, and Danone as some of the leading companies.
• Better economic prospects and changing lifestyles is resulting in consumers seeking on-the-go Dairy Food products and more consumers are choosing them as healthier and quick snacking options.
• Yogurt is expected to have the highest growth rates because of its health benefits and availability in multiple flavors.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Canadian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.