Market Focus: Trends and Developments in the Dairy Food Sector in Chile

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Dairy Food market. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Scope
Chileans rank as the third most obese in Latin America. Chileans also suffer with over-weight issues. Increased health concerns, have led to the growth of market for innovative products and healthier alternatives. Dairy products that are low-fat and come with nutritive additives are influencing growth in the market. Additionally, young consumers, who are busy and moving towards urbanization, are influencing growth in the Dairy market.
Summary
• The food Retail market in Chile is dominated by the large presence of international players like Cencosud and Walmart. Convenience stores account for the largest share of Chile’s Dairy Food sales.
• Private label sales in Chile are expected to grow further with more Chilean consumers being price sensitive. However, brands are preferred as the majority of Milk brands are available at a negligible price variance compared to private label.
• Due to increasing health concerns, the market for low fat, low calorie Dairy products, which are free-from preservatives are expected to grow further within the Dairy market.
• Health, Busy Lives, Changing Age Structure and Experience seeking are the major motivators in the Chilean Dairy Food market.
• Milk is the leading category by value experiencing a sluggish growth rate during the period 2008-2018.
Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Dairy Food market. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.