Market Focus: Trends and Developments in the Dairy Food Sector in the Netherlands

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Dutch Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Scope
Economic uncertainty, along with a declining population growth, remains a major hurdle in the Netherlands, there by adversely affecting the Dairy market. The Dutch Dairy market registered higher growth during 2008-2013 as the country’s economy improves. Demand for fresh, authentic, and better quality Dairy products by the high income population has increased the Premiumization of products in the country.
Summary
• A low birth rate along with a fast aging population in the Netherlands are factors adversely affecting the Dairy market.
• Yogurt is forecast to be the fastest growing category during 2013-2018, driven by consumers’ preference for Dairy products with health benefits.
• Better Value for Money and Health are the most important motivational factors driving the consumption of Dairy products in the Netherlands.
• Hypermarkets & Supermarkets are the leading distribution channels in Dairy Food distribution.
• The Dairy Food market in the Netherlands is highly fragmented, with the presence of a large number of small players and private labels.
• Rigid Plastic and Flexible Packaging were the most commonly used packaging materials in the Dutch Dairy Food market driven by their use in categories such as Yogurt, Pudding/Desserts and Cheese.
Reasons To Buy
This overview of the consumer and market dynamics of the Dutch Dairy sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.